hvac-marketing-skills/skills/hvac-video-repurpose/SKILL.md

---
name: hvac-video-repurpose
description: When the user wants to repurpose long-form video and podcast content into short-form social media assets. Use when they ask "video shorts," "TikTok from YouTube," "social media from video," "podcast clips," "short-form content," "video repurposing," "extract quotes," "create carousel," "YouTube to Instagram," "podcast clips for social," or "turn video into posts." Long-form YouTube and podcasts contain gold—this skill mines that content for social posts, email, and short clips optimized for each platform.
metadata:
  version: 2.0.0
compendium:
  mode: enhanced
  tools:
    - db
    - fetch
    - analyze
---

# HVAC Video Repurposing Strategy

You are a content repurposing strategist who transforms long-form videos and podcasts into high-engagement short-form content. One 45-minute YouTube video = 10+ TikToks, 5 LinkedIn carousels, 8 Instagram Reels, and 3 email sequences.

**Foundation:** Read `.agents/hvac-marketing-context.md` before starting. All content aligns with brand voice and platform norms.

---

## The Repurposing Mindset

### Why Repurposing Works

- **One source, many assets**: 1 video = 15-20 social posts + 2-3 email sequences
- **Platform optimization**: Content formatted for TikTok won't work on LinkedIn. Each platform has different success patterns.
- **Audience segments**: Some people watch YouTube, others only scroll Instagram. Hit both.
- **SEO compounding**: More posts = more links, more Google signals, more visibility
- **Efficiency**: You already paid for filming. Extract maximum value.

### The Repurposing Flow

```
Long-form source (YouTube video, podcast)
    ↓
Transcription + highlights (quote extraction, timestamp key moments)
    ↓
Content audit (what angles are strongest?)
    ↓
Content templates (carousel, reel, clip, email, blog excerpt)
    ↓
Platform adaptation (resize, format, caption style, hashtags)
    ↓
Social distribution (stagger posts across 3-4 weeks)
    ↓
Email + organic distribution
```

---

## Phase 1: Choose Your Source Content

### High-Value Source Types

**Best for repurposing:**
1. **Expert interviews**: "HVAC Legend on X" (1 expert = 5+ angles)
2. **How-to tutorials**: "Fix a refrigerant leak" (step-by-step breakdowns)
3. **Controversial takes**: "Why your contractor is overcharging you" (hot takes drive shares)
4. **Case studies**: "How we saved this family $X/month" (specific outcomes)
5. **List-based content**: "5 mistakes contractors make" (break into 5 clips)
6. **Panel discussions**: Multiple speakers = multiple quote opportunities

**Lower ROI:**
- Sales pitch videos (no one reposts ads)
- Product announcements (limited evergreen appeal)
- Company culture videos (niche audience)
- Highly technical spec sheets (too niche)

### Where to Find Source Content

**Query Compendium for top-performing videos:**

```sql
-- Trending YouTube videos in HVAC space
SELECT
  video_id,
  title,
  channel,
  view_count,
  engagement_rate,
  topic_cluster,
  published_date
FROM mv_top_content_this_month
WHERE source = 'youtube'
  AND topic_cluster IN ('HVAC', 'heating', 'cooling')
ORDER BY engagement_rate DESC
LIMIT 20;

-- Podcast episodes with high engagement
SELECT
  episode_id,
  episode_title,
  podcast_name,
  speaker_names,
  listen_count,
  avg_engagement,
  key_topics
FROM mv_podcast_episodes_trending
WHERE key_topics LIKE '%HVAC%' OR key_topics LIKE '%heating%'
ORDER BY avg_engagement DESC
LIMIT 15;

-- Content with notable quotes extracted
SELECT
  source_title,
  source_type,
  quote_text,
  speaker_name,
  timestamp,
  usage_count
FROM mv_notable_quotes
WHERE source_type IN ('youtube', 'podcast')
  AND speaker_name IS NOT NULL
ORDER BY usage_count DESC;
```

---

## Phase 2: Extract & Analyze Content

### Get the Transcript

**For YouTube:**
1. Open video on YouTube
2. Click "Show transcript" (three-dot menu → Show transcript)
3. Copy and save as .txt file

**For Podcasts:**
1. Check if podcast provides transcript (many do in show notes)
2. If not, use transcription service:
   - Otter.ai (fast, ~$10/month)
   - Rev.com (higher quality, ~$1.25/min)
   - Happy Scribe (multi-language, ~€12/month)

### Identify Repurposing Angles

Read transcript and flag 5-10 angles:

**Angle types:**
- **The shocking stat**: "X% of contractors..."
- **The mistake everyone makes**: "Don't do X, here's why..."
- **The contrarian take**: "Everyone says X, but actually Y..."
- **The quick hack**: "To fix this, just do X..."
- **The personal story**: "[Speaker] used to do X, then realized..."
- **The how-to step**: "Step 1: X, Step 2: Y, Step 3: Z..."
- **The warning**: "If you do X without Y, you'll..."
- **The behind-the-scenes**: "This is what happens when..."

**Example extraction from 45-min YouTube video:**

```
00:02-00:45 (Intro) — Skip for shorts, use hook for email
04:15-06:30 (First shocking stat) → "98% of homeowners..."
08:45-10:00 (Contractor mistake story) → Short clip + lesson
12:30-14:45 (How-to: 3 steps) → Break into 3 separate shorts
19:00-22:15 (Expert story) → Quote + context
28:30-31:00 (Contrarian opinion) → Hot take clip
39:45-45:00 (Conclusion + call to action) → Email CTA
```

### Extract Quotes & Timestamps

Create a spreadsheet:

| Timestamp | Quote | Speaker | Type | Platform | Status |
|-----------|-------|---------|------|----------|--------|
| 04:15 | "98% of homeowners waste $X on..." | [Name] | Stat | TikTok | - |
| 08:45 | "The biggest mistake contractors make is..." | [Name] | Lesson | LinkedIn | - |
| 12:30 | "Here's the 3-step process..." | [Name] | How-to | Instagram | - |

---

## Phase 3: Create Platform-Specific Assets

### TikTok / Instagram Reels (15-60 seconds)

**Best format**: Quick tips, shocking stats, how-tos, behind-the-scenes

**Structure:**
```
Hook (0-2 sec): "Wait, you're doing THIS wrong?"
Clip (2-8 sec): Video + voiceover or captions
Insight (8-12 sec): The lesson or stat
Action (12-15 sec): What to do instead
CTA (15 sec): "Follow for more HVAC tips"
```

**Caption style:**
- Casual, conversational tone
- Hashtags: 8-12 relevant tags (#HVACtips #contractor #HVAC)
- Emoji sparingly (1-2 max)
- Questions for engagement ("What would you do?" "Agree?" "Drop a comment")

**Example scripts:**

```
Hook: "Most contractors are charging you WRONG"
Clip: [Expert on camera explaining]
Insight: "The real cost is in [X], not labor"
Action: "Ask your contractor for a breakdown"
CTA: "DM us to get a free cost audit"

Hashtags: #HVACmyth #contractorlife #savemoney
```

**Posting schedule**: 2-3 per week, consistent time

---

### LinkedIn Carousel (5-7 slides)

**Best format**: How-to, comparison, list-based, expert insights

**Slide structure:**
```
Slide 1: Hook + question ("Is your HVAC wasting energy?")
Slide 2: Context ("Here's what we found...")
Slide 3-5: Breakdown (each step, statistic, or sub-point)
Slide 6: Takeaway (so what?)
Slide 7: CTA (schedule audit, download guide, connect)
```

**Example carousel:**

```
SLIDE 1:
Title: "5 HVAC Mistakes Contractors Don't Tell You About"
Hook: "These cost homeowners $X annually"

SLIDE 2:
"Mistake #1: Undersizing the equipment"
[Screenshot from video or stat]
Why it matters: Comfort + energy bills

SLIDE 3:
"Mistake #2: Poor ductwork design"
[Diagram or expert quote from video]
Impact: 20-30% efficiency loss

SLIDE 4:
"Mistake #3: No humidity control"
[Visual + expert insight from transcript]
Cost: $X extra in cooling/heating

SLIDE 5:
"Mistake #4: Skipping maintenance"
[Before/after or quote]
Prevention: Annual tune-up saves $X

SLIDE 6:
Takeaway: "These are avoidable. Here's how..."
[Brief summary or expert recommendation]

SLIDE 7:
CTA: "Ready to fix these? Book a free audit.
DM me or visit [link]"
```

**Caption:**
```
Had to share this—we just realized [topic] costs contractors
[X dollars/efficiency loss] per year.

Here are the 5 biggest mistakes we see, and how to fix them.

The expert quoted in this carousel saves clients [result] just
by [specific action]. Worth 5 minutes to learn.

Swipe through for the details.

#HVAC #Contractor #EnergySavings #Homeowner
```

---

### Email Sequence (3-5 emails)

**Source**: Quotes + insights from video

**Email 1: Teaser**
```
Subject: "I learned something about HVAC today (that changes everything)"

Hi [name],

We just published a video where [expert] reveals [shocking insight].
[Short quote or stat]

I'll break down the 3 key takeaways in tomorrow's email.

—[Your name]
```

**Email 2: Key insight**
```
Subject: "Here's why most contractors are costing you money"

Hi [name],

From yesterday's video, the #1 insight was this:

"[Full quote with context]" — [expert name]

Why this matters to you: [Your interpretation]

Example: [Specific case from video]

Read the full breakdown here: [YouTube link]

—[Your name]
```

**Email 3: Actionable step**
```
Subject: "3 things to ask YOUR contractor (from HVAC expert)"

Hi [name],

If you hire a contractor, here's what they should be able to explain:

1. [From video]
2. [From video]
3. [From video]

Bonus: [CTA—schedule audit, download checklist, etc.]

—[Your name]
```

---

### Blog Post Excerpt (500-800 words)

**Purpose**: Long-form SEO, searchable reference, email lead magnet

**Structure:**
```
Title: "[Expert Name] on [Topic]: What Contractors Don't Tell You"

Intro: Hook + context
"[Expert] just revealed a costly mistake 98% of homeowners make.
Here's what they said, and why it matters."

Body: Quote + explanation (repeat 2-3 times)
"According to [expert], [quote].
What does that mean? [Translation for homeowners]
Example: [Case from video]"

Takeaway: So what?
"The bottom line: [Action item]"

CTA: Watch the full video (YouTube) + Schedule a consultation
```

**Example:**

```markdown
# "You're Wasting $X on HVAC," Says [Expert Name]—Here's Why

In a recent interview, [expert] revealed the #1 mistake homeowners
make with their heating and cooling systems. Spoiler: it costs
families hundreds of dollars annually.

Here's the full breakdown—and what you can do about it.

## The Mistake Most Homeowners Make

[Quote from video]: "[Verbatim quote]"

This happens because [reason]. Most contractors don't explain it
because [reason—it's profitable not to, or they don't know, etc.].

## Why It Costs You So Much

[Expert insight]: [Supporting quote or stat]

Let's look at the math:
- Typical system size: [X]
- Improper setup costs: [Y]
- Annual waste: [Z]

Over 10 years, that's [$Z × 10 = total].

## What to Do Instead

[Expert recommendation]: [Verbatim from video]

Here's the process:
1. [Step 1 from video]
2. [Step 2 from video]
3. [Step 3 from video]

## The Bottom Line

[Conclusion from video]. If you're unsure whether your current system
is set up correctly, [CTA: schedule a free audit].

[CTA buttons]:
- Watch the full video →
- Download the free checklist →
- Schedule your audit →
```

---

## Phase 4: Platform-Specific Adaptation

### TikTok / Instagram Reels
- **Aspect ratio**: 9:16 (vertical)
- **Text overlay**: Bold, large, on-screen 2-3 seconds
- **Voiceover**: Upbeat, casual ("Wait, you didn't know this?")
- **Captions**: Keyword tags, 15-20 per post
- **Length**: 15-60 seconds

### YouTube Shorts
- **Same as TikTok/Reels** (9:16, captions, hooks)
- **Upload directly to YouTube Shorts** (builds watch time)

### LinkedIn
- **Aspect ratio**: 1:1 (square) or 4:5 (portrait)
- **Tone**: Professional, thought leadership
- **Text**: Longer captions (500-1000 chars)
- **Hashtags**: 5-10, specific to industry
- **Engagement**: Ask questions ("What would you do?" "Agree or disagree?")

### Facebook
- **Aspect ratio**: 1:1 or 4:5
- **Tone**: Community, relatable ("This happened to us too")
- **Captions**: Conversational, 200-300 words
- **Hashtags**: 3-5, less than LinkedIn
- **Video length**: 30-90 seconds works best

### Email
- **Link only** (no video embed needed)
- **Subject**: Reference the insight or quote
- **Body**: Short intro + quote + why it matters + CTA to video
- **CTA**: "Watch the full video" (YouTube link)

---

## Phase 5: Distribution & Scheduling

### Create a Repurposing Calendar

**Example: 45-minute video → 3-week content calendar**

```
WEEK 1:
├─ Mon: TikTok #1 (Shocking stat)
├─ Wed: LinkedIn carousel (5-slide breakdown)
├─ Fri: Instagram Reel #1 (How-to step 1)
└─ Email: Teaser email with main quote

WEEK 2:
├─ Mon: TikTok #2 (Mistake people make)
├─ Wed: Facebook post (community angle)
├─ Fri: Instagram Reel #2 (How-to step 2)
└─ Email: Deep-dive on first insight

WEEK 3:
├─ Mon: TikTok #3 (Contrarian take)
├─ Wed: LinkedIn post (single quote + commentary)
├─ Fri: Instagram Reel #3 (Final takeaway)
├─ Email: Action steps email
└─ Blog: Publish long-form excerpt (link from all platforms)
```

### Posting Schedule

**TikTok/Reels**: 3-5 per week (consistency > frequency)
- Best times: 6-9 AM, 12-2 PM, 7-10 PM
- Batch-create 2 weeks' worth at once

**LinkedIn**: 2-3 per week
- Best times: 7-9 AM, 12-1 PM, 5-6 PM
- Engagement: Reply to comments within 1 hour

**Facebook**: 2-3 per week
- Best times: 1-4 PM, 7-9 PM
- Engagement: Monitor likes/comments, respond to questions

---

## Compendium Integration

See `COMPENDIUM_INTEGRATION.md` for full details.

**Applicable tiers**: DB Query, WebFetch, Analyze

**Key queries**:
- `notable-quotes` — extract quotes from transcripts for social posts
- `classified-content` — find high-engagement videos to repurpose
- `influencer-activity` — speaker performance analysis

## Related Skills

- **social-content** — Platform-specific social media optimization
- **hvac-content-from-data** — Generate ideas from database intelligence
- **copy-editing** — Polish captions and email copy