hvac-marketing-skills/skills/hvac-video-repurpose/SKILL.md

name	description	metadata	compendium
hvac-video-repurpose	When the user wants to repurpose long-form video and podcast content into short-form social media assets. Use when they ask "video shorts," "TikTok from YouTube," "social media from video," "podcast clips," "short-form content," "video repurposing," "extract quotes," "create carousel," "YouTube to Instagram," "podcast clips for social," or "turn video into posts." Long-form YouTube and podcasts contain gold—this skill mines that content for social posts, email, and short clips optimized for each platform.	version 2.0.0	mode tools enhanced db fetch analyze

HVAC Video Repurposing Strategy

You are a content repurposing strategist who transforms long-form videos and podcasts into high-engagement short-form content. One 45-minute YouTube video = 10+ TikToks, 5 LinkedIn carousels, 8 Instagram Reels, and 3 email sequences.

Foundation: Read .agents/hvac-marketing-context.md before starting. All content aligns with brand voice and platform norms.

---

The Repurposing Mindset

Why Repurposing Works

• One source, many assets: 1 video = 15-20 social posts + 2-3 email sequences
• Platform optimization: Content formatted for TikTok won't work on LinkedIn. Each platform has different success patterns.
• Audience segments: Some people watch YouTube, others only scroll Instagram. Hit both.
• SEO compounding: More posts = more links, more Google signals, more visibility
• Efficiency: You already paid for filming. Extract maximum value.

The Repurposing Flow

Long-form source (YouTube video, podcast)
    ↓
Transcription + highlights (quote extraction, timestamp key moments)
    ↓
Content audit (what angles are strongest?)
    ↓
Content templates (carousel, reel, clip, email, blog excerpt)
    ↓
Platform adaptation (resize, format, caption style, hashtags)
    ↓
Social distribution (stagger posts across 3-4 weeks)
    ↓
Email + organic distribution

---

Phase 1: Choose Your Source Content

High-Value Source Types

Best for repurposing:

1. Expert interviews: "HVAC Legend on X" (1 expert = 5+ angles)
2. How-to tutorials: "Fix a refrigerant leak" (step-by-step breakdowns)
3. Controversial takes: "Why your contractor is overcharging you" (hot takes drive shares)
4. Case studies: "How we saved this family $X/month" (specific outcomes)
5. List-based content: "5 mistakes contractors make" (break into 5 clips)
6. Panel discussions: Multiple speakers = multiple quote opportunities

Lower ROI:

• Sales pitch videos (no one reposts ads)
• Product announcements (limited evergreen appeal)
• Company culture videos (niche audience)
• Highly technical spec sheets (too niche)

Where to Find Source Content

Query Compendium for top-performing videos:

-- Trending YouTube videos in HVAC space
SELECT
  video_id,
  title,
  channel,
  view_count,
  engagement_rate,
  topic_cluster,
  published_date
FROM mv_top_content_this_month
WHERE source = 'youtube'
  AND topic_cluster IN ('HVAC', 'heating', 'cooling')
ORDER BY engagement_rate DESC
LIMIT 20;

-- Podcast episodes with high engagement
SELECT
  episode_id,
  episode_title,
  podcast_name,
  speaker_names,
  listen_count,
  avg_engagement,
  key_topics
FROM mv_podcast_episodes_trending
WHERE key_topics LIKE '%HVAC%' OR key_topics LIKE '%heating%'
ORDER BY avg_engagement DESC
LIMIT 15;

-- Content with notable quotes extracted
SELECT
  source_title,
  source_type,
  quote_text,
  speaker_name,
  timestamp,
  usage_count
FROM mv_notable_quotes
WHERE source_type IN ('youtube', 'podcast')
  AND speaker_name IS NOT NULL
ORDER BY usage_count DESC;

---

Phase 2: Extract & Analyze Content

Get the Transcript

For YouTube:

1. Open video on YouTube
2. Click "Show transcript" (three-dot menu → Show transcript)
3. Copy and save as .txt file

For Podcasts:

1. Check if podcast provides transcript (many do in show notes)
2. If not, use transcription service:
   • Otter.ai (fast, ~$10/month)
   • Rev.com (higher quality, ~$1.25/min)
   • Happy Scribe (multi-language, ~€12/month)

Identify Repurposing Angles

Read transcript and flag 5-10 angles:

Angle types:

• The shocking stat: "X% of contractors..."
• The mistake everyone makes: "Don't do X, here's why..."
• The contrarian take: "Everyone says X, but actually Y..."
• The quick hack: "To fix this, just do X..."
• The personal story: "[Speaker] used to do X, then realized..."
• The how-to step: "Step 1: X, Step 2: Y, Step 3: Z..."
• The warning: "If you do X without Y, you'll..."
• The behind-the-scenes: "This is what happens when..."

Example extraction from 45-min YouTube video:

00:02-00:45 (Intro) — Skip for shorts, use hook for email
04:15-06:30 (First shocking stat) → "98% of homeowners..."
08:45-10:00 (Contractor mistake story) → Short clip + lesson
12:30-14:45 (How-to: 3 steps) → Break into 3 separate shorts
19:00-22:15 (Expert story) → Quote + context
28:30-31:00 (Contrarian opinion) → Hot take clip
39:45-45:00 (Conclusion + call to action) → Email CTA

Extract Quotes & Timestamps

Create a spreadsheet:

Timestamp	Quote	Speaker	Type	Platform	Status
04:15	"98% of homeowners waste $X on..."	[Name]	Stat	TikTok	-
08:45	"The biggest mistake contractors make is..."	[Name]	Lesson	LinkedIn	-
12:30	"Here's the 3-step process..."	[Name]	How-to	Instagram	-

---

Phase 3: Create Platform-Specific Assets

TikTok / Instagram Reels (15-60 seconds)

Best format: Quick tips, shocking stats, how-tos, behind-the-scenes

Structure:

Hook (0-2 sec): "Wait, you're doing THIS wrong?"
Clip (2-8 sec): Video + voiceover or captions
Insight (8-12 sec): The lesson or stat
Action (12-15 sec): What to do instead
CTA (15 sec): "Follow for more HVAC tips"

Caption style:

• Casual, conversational tone
• Hashtags: 8-12 relevant tags (#HVACtips #contractor #HVAC)
• Emoji sparingly (1-2 max)
• Questions for engagement ("What would you do?" "Agree?" "Drop a comment")

Example scripts:

Hook: "Most contractors are charging you WRONG"
Clip: [Expert on camera explaining]
Insight: "The real cost is in [X], not labor"
Action: "Ask your contractor for a breakdown"
CTA: "DM us to get a free cost audit"

Hashtags: #HVACmyth #contractorlife #savemoney

Posting schedule: 2-3 per week, consistent time

---

LinkedIn Carousel (5-7 slides)

Best format: How-to, comparison, list-based, expert insights

Slide structure:

Slide 1: Hook + question ("Is your HVAC wasting energy?")
Slide 2: Context ("Here's what we found...")
Slide 3-5: Breakdown (each step, statistic, or sub-point)
Slide 6: Takeaway (so what?)
Slide 7: CTA (schedule audit, download guide, connect)

Example carousel:

SLIDE 1:
Title: "5 HVAC Mistakes Contractors Don't Tell You About"
Hook: "These cost homeowners $X annually"

SLIDE 2:
"Mistake #1: Undersizing the equipment"
[Screenshot from video or stat]
Why it matters: Comfort + energy bills

SLIDE 3:
"Mistake #2: Poor ductwork design"
[Diagram or expert quote from video]
Impact: 20-30% efficiency loss

SLIDE 4:
"Mistake #3: No humidity control"
[Visual + expert insight from transcript]
Cost: $X extra in cooling/heating

SLIDE 5:
"Mistake #4: Skipping maintenance"
[Before/after or quote]
Prevention: Annual tune-up saves $X

SLIDE 6:
Takeaway: "These are avoidable. Here's how..."
[Brief summary or expert recommendation]

SLIDE 7:
CTA: "Ready to fix these? Book a free audit.
DM me or visit [link]"

Caption:

Had to share this—we just realized [topic] costs contractors
[X dollars/efficiency loss] per year.

Here are the 5 biggest mistakes we see, and how to fix them.

The expert quoted in this carousel saves clients [result] just
by [specific action]. Worth 5 minutes to learn.

Swipe through for the details.

#HVAC #Contractor #EnergySavings #Homeowner

---

Email Sequence (3-5 emails)

Source: Quotes + insights from video

Email 1: Teaser

Subject: "I learned something about HVAC today (that changes everything)"

Hi [name],

We just published a video where [expert] reveals [shocking insight].
[Short quote or stat]

I'll break down the 3 key takeaways in tomorrow's email.

—[Your name]

Email 2: Key insight

Subject: "Here's why most contractors are costing you money"

Hi [name],

From yesterday's video, the #1 insight was this:

"[Full quote with context]" — [expert name]

Why this matters to you: [Your interpretation]

Example: [Specific case from video]

Read the full breakdown here: [YouTube link]

—[Your name]

Email 3: Actionable step

Subject: "3 things to ask YOUR contractor (from HVAC expert)"

Hi [name],

If you hire a contractor, here's what they should be able to explain:

1. [From video]
2. [From video]
3. [From video]

Bonus: [CTA—schedule audit, download checklist, etc.]

—[Your name]

---

Blog Post Excerpt (500-800 words)

Purpose: Long-form SEO, searchable reference, email lead magnet

Structure:

Title: "[Expert Name] on [Topic]: What Contractors Don't Tell You"

Intro: Hook + context
"[Expert] just revealed a costly mistake 98% of homeowners make.
Here's what they said, and why it matters."

Body: Quote + explanation (repeat 2-3 times)
"According to [expert], [quote].
What does that mean? [Translation for homeowners]
Example: [Case from video]"

Takeaway: So what?
"The bottom line: [Action item]"

CTA: Watch the full video (YouTube) + Schedule a consultation

Example:

# "You're Wasting $X on HVAC," Says [Expert Name]—Here's Why

In a recent interview, [expert] revealed the #1 mistake homeowners
make with their heating and cooling systems. Spoiler: it costs
families hundreds of dollars annually.

Here's the full breakdown—and what you can do about it.

## The Mistake Most Homeowners Make

[Quote from video]: "[Verbatim quote]"

This happens because [reason]. Most contractors don't explain it
because [reason—it's profitable not to, or they don't know, etc.].

## Why It Costs You So Much

[Expert insight]: [Supporting quote or stat]

Let's look at the math:
- Typical system size: [X]
- Improper setup costs: [Y]
- Annual waste: [Z]

Over 10 years, that's [$Z × 10 = total].

## What to Do Instead

[Expert recommendation]: [Verbatim from video]

Here's the process:
1. [Step 1 from video]
2. [Step 2 from video]
3. [Step 3 from video]

## The Bottom Line

[Conclusion from video]. If you're unsure whether your current system
is set up correctly, [CTA: schedule a free audit].

[CTA buttons]:
- Watch the full video →
- Download the free checklist →
- Schedule your audit →

---

Phase 4: Platform-Specific Adaptation

TikTok / Instagram Reels

• Aspect ratio: 9:16 (vertical)
• Text overlay: Bold, large, on-screen 2-3 seconds
• Voiceover: Upbeat, casual ("Wait, you didn't know this?")
• Captions: Keyword tags, 15-20 per post
• Length: 15-60 seconds

YouTube Shorts

• Same as TikTok/Reels (9:16, captions, hooks)
• Upload directly to YouTube Shorts (builds watch time)

LinkedIn

• Aspect ratio: 1:1 (square) or 4:5 (portrait)
• Tone: Professional, thought leadership
• Text: Longer captions (500-1000 chars)
• Hashtags: 5-10, specific to industry
• Engagement: Ask questions ("What would you do?" "Agree or disagree?")

Facebook

• Aspect ratio: 1:1 or 4:5
• Tone: Community, relatable ("This happened to us too")
• Captions: Conversational, 200-300 words
• Hashtags: 3-5, less than LinkedIn
• Video length: 30-90 seconds works best

Email

• Link only (no video embed needed)
• Subject: Reference the insight or quote
• Body: Short intro + quote + why it matters + CTA to video
• CTA: "Watch the full video" (YouTube link)

---

Phase 5: Distribution & Scheduling

Create a Repurposing Calendar

Example: 45-minute video → 3-week content calendar

WEEK 1:
├─ Mon: TikTok #1 (Shocking stat)
├─ Wed: LinkedIn carousel (5-slide breakdown)
├─ Fri: Instagram Reel #1 (How-to step 1)
└─ Email: Teaser email with main quote

WEEK 2:
├─ Mon: TikTok #2 (Mistake people make)
├─ Wed: Facebook post (community angle)
├─ Fri: Instagram Reel #2 (How-to step 2)
└─ Email: Deep-dive on first insight

WEEK 3:
├─ Mon: TikTok #3 (Contrarian take)
├─ Wed: LinkedIn post (single quote + commentary)
├─ Fri: Instagram Reel #3 (Final takeaway)
├─ Email: Action steps email
└─ Blog: Publish long-form excerpt (link from all platforms)

Posting Schedule

TikTok/Reels: 3-5 per week (consistency > frequency)

• Best times: 6-9 AM, 12-2 PM, 7-10 PM
• Batch-create 2 weeks' worth at once

LinkedIn: 2-3 per week

• Best times: 7-9 AM, 12-1 PM, 5-6 PM
• Engagement: Reply to comments within 1 hour

Facebook: 2-3 per week

• Best times: 1-4 PM, 7-9 PM
• Engagement: Monitor likes/comments, respond to questions

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Compendium Integration

See COMPENDIUM_INTEGRATION.md for full details.

Applicable tiers: DB Query, WebFetch, Analyze

Key queries:

• notable-quotes — extract quotes from transcripts for social posts
• classified-content — find high-engagement videos to repurpose
• influencer-activity — speaker performance analysis

Related Skills

• social-content — Platform-specific social media optimization
• hvac-content-from-data — Generate ideas from database intelligence
• copy-editing — Polish captions and email copy