1e70d8387b
- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license) - Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro) - Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops) - Adapted all 28 retained skills with HVAC industry context and Compendium integration - Created 10 new HVAC-specific skills: - hvac-content-from-data (flagship DB integration) - hvac-seasonal-campaign (demand cycle marketing) - hvac-review-management (GBP review strategy) - hvac-video-repurpose (long-form → social) - hvac-technical-content (audience-calibrated writing) - hvac-brand-voice (trade authenticity guide) - hvac-contractor-website-audit (discovery & analysis) - hvac-contractor-website-package (marketing package assembly) - hvac-compliance-claims (EPA/rebate/safety claim checking) - hvac-content-qc (fact-check & citation gate) - Renamed product-marketing-context → hvac-marketing-context (global) - Created COMPENDIUM_INTEGRATION.md (shared integration contract) - Added Compendium wrapper tools (search, scrape, classify) - Added compendium capability tags to YAML frontmatter - Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json - All 38 skills pass validate-skills.sh - Zero dangling references to removed/renamed skills Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
149 lines
3.2 KiB
Markdown
149 lines
3.2 KiB
Markdown
# Clay
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Data enrichment and outbound automation platform for building lead lists with waterfall enrichment across 75+ data providers.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | Tables, People Enrichment, Company Enrichment |
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| MCP | ✓ | [Claude connector](https://claude.com/connectors/clay) |
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| CLI | ✓ | [clay.js](../clis/clay.js) |
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| SDK | - | REST API only |
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## Authentication
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- **Type**: API Key (Bearer token)
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- **Header**: `Authorization: Bearer {api_key}`
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- **Get key**: Settings > API at https://app.clay.com
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## Common Agent Operations
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### List Tables
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```bash
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GET https://api.clay.com/v3/tables
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Authorization: Bearer {api_key}
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```
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### Get Table Details
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```bash
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GET https://api.clay.com/v3/tables/{table_id}
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Authorization: Bearer {api_key}
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```
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### Get Table Rows
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```bash
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GET https://api.clay.com/v3/tables/{table_id}/rows?page=1&per_page=25
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Authorization: Bearer {api_key}
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```
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### Add Row to Table
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```bash
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POST https://api.clay.com/v3/tables/{table_id}/rows
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{
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"first_name": "Jane",
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"last_name": "Doe",
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"company": "Acme Inc",
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"email": "jane@acme.com"
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}
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```
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### People Enrichment
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```bash
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POST https://api.clay.com/v3/people/enrich
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{
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"email": "jane@acme.com"
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}
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```
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### Company Enrichment
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```bash
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POST https://api.clay.com/v3/companies/enrich
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{
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"domain": "acme.com"
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}
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```
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## Key Metrics
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### Person Data
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- `first_name`, `last_name` - Name
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- `email` - Email address
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- `title` - Job title
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- `linkedin_url` - LinkedIn profile
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- `company` - Company name
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- `location` - Location
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- `seniority` - Seniority level
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### Company Data
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- `name` - Company name
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- `domain` - Website domain
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- `industry` - Industry
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- `employee_count` - Number of employees
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- `revenue` - Estimated revenue
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- `location` - Headquarters location
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- `technologies` - Tech stack
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- `description` - Company description
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### Table Data
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- `id` - Table ID
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- `name` - Table name
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- `row_count` - Number of rows
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- `columns` - Column definitions
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- `created_at` - Creation timestamp
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- `updated_at` - Last update timestamp
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## Parameters
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### Tables
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- `page` - Page number (default: 1)
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- `per_page` - Results per page (default: 25)
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### People Enrichment
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- `email` - Email address
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- `linkedin_url` - LinkedIn profile URL
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- `first_name` + `last_name` - Name-based lookup
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### Company Enrichment
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- `domain` - Company domain (e.g., "acme.com")
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### Add Row
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- Fields are dynamic and match the table's column definitions
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- Pass data as key-value pairs matching column names
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## When to Use
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- Building enriched prospect lists with waterfall enrichment across multiple providers
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- Enriching leads with person and company data from 75+ sources
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- Automating outbound workflows with enriched data
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- Finding verified contact info (emails, phone numbers, social profiles)
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- Company research and firmographic analysis
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- Triggering enrichment workflows via webhooks
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- Syncing enriched data back to CRM or outbound tools
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## Rate Limits
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- Rate limits vary by plan
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- Standard: 100 requests/minute
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- Enterprise plans have higher limits
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- Enrichment credits consumed per lookup vary by data provider
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- Webhook endpoints accept data continuously
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## Relevant Skills
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- cold-email
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- hvac-lead-ops
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- sales-enablement
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- competitor-alternatives
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