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hvac-marketing-skills/tools/integrations/clay.md
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feat: fork marketingskills → HVAC Marketing Skills for Compendium 
- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license)
- Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro)
- Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops)
- Adapted all 28 retained skills with HVAC industry context and Compendium integration
- Created 10 new HVAC-specific skills:
  - hvac-content-from-data (flagship DB integration)
  - hvac-seasonal-campaign (demand cycle marketing)
  - hvac-review-management (GBP review strategy)
  - hvac-video-repurpose (long-form → social)
  - hvac-technical-content (audience-calibrated writing)
  - hvac-brand-voice (trade authenticity guide)
  - hvac-contractor-website-audit (discovery & analysis)
  - hvac-contractor-website-package (marketing package assembly)
  - hvac-compliance-claims (EPA/rebate/safety claim checking)
  - hvac-content-qc (fact-check & citation gate)
- Renamed product-marketing-context → hvac-marketing-context (global)
- Created COMPENDIUM_INTEGRATION.md (shared integration contract)
- Added Compendium wrapper tools (search, scrape, classify)
- Added compendium capability tags to YAML frontmatter
- Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json
- All 38 skills pass validate-skills.sh
- Zero dangling references to removed/renamed skills

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-10 21:05:49 -03:00

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Clay

Data enrichment and outbound automation platform for building lead lists with waterfall enrichment across 75+ data providers.

Capabilities

Integration Available Notes
API ✓ Tables, People Enrichment, Company Enrichment
MCP ✓ Claude connector
CLI ✓ clay.js
SDK - REST API only

Authentication

  • Type: API Key (Bearer token)
  • Header: Authorization: Bearer {api_key}
  • Get key: Settings > API at https://app.clay.com

Common Agent Operations

List Tables

GET https://api.clay.com/v3/tables

Authorization: Bearer {api_key}

Get Table Details

GET https://api.clay.com/v3/tables/{table_id}

Authorization: Bearer {api_key}

Get Table Rows

GET https://api.clay.com/v3/tables/{table_id}/rows?page=1&per_page=25

Authorization: Bearer {api_key}

Add Row to Table

POST https://api.clay.com/v3/tables/{table_id}/rows

{
  "first_name": "Jane",
  "last_name": "Doe",
  "company": "Acme Inc",
  "email": "jane@acme.com"
}

People Enrichment

POST https://api.clay.com/v3/people/enrich

{
  "email": "jane@acme.com"
}

Company Enrichment

POST https://api.clay.com/v3/companies/enrich

{
  "domain": "acme.com"
}

Key Metrics

Person Data

  • first_name, last_name - Name
  • email - Email address
  • title - Job title
  • linkedin_url - LinkedIn profile
  • company - Company name
  • location - Location
  • seniority - Seniority level

Company Data

  • name - Company name
  • domain - Website domain
  • industry - Industry
  • employee_count - Number of employees
  • revenue - Estimated revenue
  • location - Headquarters location
  • technologies - Tech stack
  • description - Company description

Table Data

  • id - Table ID
  • name - Table name
  • row_count - Number of rows
  • columns - Column definitions
  • created_at - Creation timestamp
  • updated_at - Last update timestamp

Parameters

Tables

  • page - Page number (default: 1)
  • per_page - Results per page (default: 25)

People Enrichment

  • email - Email address
  • linkedin_url - LinkedIn profile URL
  • first_name + last_name - Name-based lookup

Company Enrichment

  • domain - Company domain (e.g., "acme.com")

Add Row

  • Fields are dynamic and match the table's column definitions
  • Pass data as key-value pairs matching column names

When to Use

  • Building enriched prospect lists with waterfall enrichment across multiple providers
  • Enriching leads with person and company data from 75+ sources
  • Automating outbound workflows with enriched data
  • Finding verified contact info (emails, phone numbers, social profiles)
  • Company research and firmographic analysis
  • Triggering enrichment workflows via webhooks
  • Syncing enriched data back to CRM or outbound tools

Rate Limits

  • Rate limits vary by plan
  • Standard: 100 requests/minute
  • Enterprise plans have higher limits
  • Enrichment credits consumed per lookup vary by data provider
  • Webhook endpoints accept data continuously

Relevant Skills

  • cold-email
  • hvac-lead-ops
  • sales-enablement
  • competitor-alternatives