hvac-marketing-skills/AGENTS.md
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feat: fork marketingskills → HVAC Marketing Skills for Compendium
- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license)
- Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro)
- Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops)
- Adapted all 28 retained skills with HVAC industry context and Compendium integration
- Created 10 new HVAC-specific skills:
  - hvac-content-from-data (flagship DB integration)
  - hvac-seasonal-campaign (demand cycle marketing)
  - hvac-review-management (GBP review strategy)
  - hvac-video-repurpose (long-form → social)
  - hvac-technical-content (audience-calibrated writing)
  - hvac-brand-voice (trade authenticity guide)
  - hvac-contractor-website-audit (discovery & analysis)
  - hvac-contractor-website-package (marketing package assembly)
  - hvac-compliance-claims (EPA/rebate/safety claim checking)
  - hvac-content-qc (fact-check & citation gate)
- Renamed product-marketing-context → hvac-marketing-context (global)
- Created COMPENDIUM_INTEGRATION.md (shared integration contract)
- Added Compendium wrapper tools (search, scrape, classify)
- Added compendium capability tags to YAML frontmatter
- Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json
- All 38 skills pass validate-skills.sh
- Zero dangling references to removed/renamed skills

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-10 21:05:49 -03:00

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Markdown

# HVAC Marketing Skills — Claude Code Instructions
## What This Repo Is
38 HVAC marketing skills for AI agents, forked from [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills). Each skill is a SKILL.md file in `skills/{name}/`.
## Key Files
- `COMPENDIUM_INTEGRATION.md` — Database queries, API endpoints, fallback behavior
- `AGENTS.md` — Skill format spec and contribution guidelines
- `VERSIONS.md` — Skill version tracking
- `.claude-plugin/marketplace.json` — Plugin manifest
## Working With Skills
- Foundation skill is `hvac-marketing-context` — all others reference it
- Skills declare `compendium.mode` in frontmatter: `standalone`, `enhanced`, or `required`
- When Compendium services are unavailable, fall back to `WebSearch`/`WebFetch`
- SKILL.md files must stay under 500 lines
## Validation
```bash
./validate-skills.sh # All 38 skills must pass
```
## Git
- `upstream` remote = GitHub (read-only)
- `local` remote = Gitea (`http://192.168.10.31:3005/ben/hvac-marketing-skills.git`)
- Push only to `local`