Changes per skill:
page-cro (5 -> 7 evals):
- Added structured assertions array to all evals
- Added Blog Post CRO eval (was missing)
- Added boundary eval: signup form should defer to signup-flow-cro
- Replaced feature page A/B test eval with fuller feature page eval
copywriting (5 -> 7 evals):
- Added structured assertions array to all evals
- Added About Page eval with voice/tone adaptation test
- Added boundary eval: email sequence should defer to email-sequence
- Added Quick Quality Check eval (buzzword/jargon/exclamation detection)
- Added meta content assertion to homepage eval
seo-audit (5 -> 8 evals):
- Added structured assertions array to all evals
- Added Local Business eval (NAP, GBP, location pages)
- Added Core Web Vitals / site speed eval
- Added boundary eval: FAQ schema should defer to schema-markup
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.
Closes#50
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fills the gap between content strategy and SEO skills — covers page
hierarchy, navigation design, URL structure, and internal linking.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Both ai-seo and churn-prevention updated marketplace.json and
VERSIONS.md. Merged both entries, bumped skill count to 29.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Rewrote platform-ranking-factors.md from scratch with our own
organizational approach. Replaced table-heavy format with narrative
prose, different section structure, and synthesized analysis.
Updated SKILL.md robots.txt section to match.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Split AEO/GEO content patterns out of seo-audit into a standalone ai-seo
skill. Covers AI visibility auditing, content extractability, authority
signals, third-party presence strategy, schema markup for AI, monitoring
tools (Otterly, Peec AI, ZipTie), and optimization by content type.
Moves aeo-geo-patterns.md from seo-audit/references to ai-seo/references
(renamed to content-patterns.md). Updates seo-audit to cross-reference
the new skill.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Free, local-first voice synthesis studio (MIT license) powered by Qwen3-TTS.
Voice cloning from short samples, local REST API, no per-character costs.
4-5x faster on Apple Silicon via MLX.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
- Fix 3 wrong character counts in ad copy examples (all off by +1)
- Fix TikTok ad text: 80 recommended / 100 max (was 100 recommended)
- Fix LinkedIn description: add 300 max (was missing)
- Fix Gemini API model name: gemini-2.5-flash-image (was gemini-2.0-flash-exp)
- Fix Cartesia pricing: $0.03/min (was $0.0085/sec)
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Covers ElevenLabs (voice cloning, best quality), OpenAI TTS (cheap at scale),
Cartesia Sonic (40ms latency), PlayHT, Resemble AI, WellSaid Labs, Fish Audio,
and cloud providers. Includes comparison table, decision tree, and voice+video
layering workflow with ffmpeg.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
ByteDance's video model with native audio, up to 2K resolution, multimodal
inputs (12 references), and OpenAI-compatible API. Estimated 10-100x cheaper
than Sora 2 per clip, making it ideal for high-volume ad production.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Covers image generation (Nano Banana Pro, Flux, Ideogram), video generation
(Veo, Kling, Runway, Sora, Higgsfield), and code-based video (Remotion).
Includes decision tree, cost comparison for 100+ variations, platform image
specs, and recommended hybrid workflow for scaled ad production.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Inspired by Anthropic growth marketing team workflows. Covers generating
headlines, descriptions, and primary text at scale across Google Ads, Meta,
LinkedIn, TikTok, and Twitter/X with platform character limits, performance
based iteration loops, and batch generation workflows.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
High-quality cold-email skill with benchmarks, frameworks, and follow-up sequences. Complements email-sequence (lifecycle) and the new email outreach CLIs.
web_fetch strips <script> tags during HTML→markdown conversion, which
silently discards JSON-LD schema blocks. Additionally, many CMS plugins
(AIOSEO, Yoast, RankMath) inject schema via client-side JavaScript,
making it invisible to both web_fetch and curl.
This has led to false audit findings in production (reporting 'zero
structured data' on sites with extensive schema implementation).
Adds a prominent warning in the Audit Framework section and a note
in the Tools section recommending browser rendering, Rich Results Test,
or Screaming Frog for accurate schema detection.
Per the Agent Skills spec, `version` is not a valid top-level frontmatter
field. It belongs under `metadata` as a key-value pair. This fixes all 25
skills to use the correct structure.
https://claude.ai/code/session_01DboBqyncsUPg5Z5qpLJx4x
Per Anthropic's Agent Skills best practices, reference files over
100 lines should include a TOC so Claude can see full scope when
previewing with partial reads. Added ## Contents section to all
32 reference files.
Add section to content-architecture.md explaining how to leverage
site footer for internal linking to comparison/alternative pages.
Covers minimum approach (index links) and recommended approach
(dedicated columns with top 8 competitors per format).
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Add version: 1.0.0 to all 25 skill YAML frontmatters
- Create VERSIONS.md manifest listing all skill versions
- Add update check instructions to AGENTS.md
This enables users to be notified of skill updates and easily
pull the latest changes when 2+ skills are updated or there is
a major version bump.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Create centralized tools/ directory with REGISTRY.md index and 29
integration guides covering analytics, SEO, CRM, payments, referral,
email, ads, automation, and commerce platforms.
Each guide includes API endpoints, authentication, common operations,
and links to relevant skills. Updated AGENTS.md and key skills
(referral-program, analytics-tracking, email-sequence, paid-ads)
with tool integration references.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Add Mention Me (AI-powered referral marketing platform) to the
referral program tools list.
Closes#2
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Cherry-picked the genuinely unique content from PR #10 and integrated
into existing skills:
seo-audit/references:
- ai-writing-detection.md: AI writing patterns to avoid (em dashes,
overused phrases, filler words)
- aeo-geo-patterns.md: Answer Engine & Generative Engine Optimization
content patterns
copy-editing/references:
- plain-english-alternatives.md: Complex to simple word replacements
copywriting/references:
- natural-transitions.md: Transitional phrases for better content flow
Updated SKILL.md files to link to new references.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Since product-marketing-context now captures foundational info (product, audience,
competitors, voice), removed redundant questions from these sections and renamed
them to clarify they are for task-specific context only.
Removed redundant questions from:
- competitor-alternatives (competitors, differentiator)
- copy-editing (audience, brand voice)
- email-sequence (audience)
- free-tool-strategy (product, audience problems)
- marketing-ideas (product, target customer)
Renamed section in all 23 skills with this pattern.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
The ideas were reorganized from an ebook but kept their original numbers,
resulting in out-of-order numbering (3, 7, 39, 40...). Now renumbered 1-139
based on current order in the file.
Also updated:
- Description and header from 140 to 139 (actual count)
- Related Skills references to correct new numbers
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Users repeat the same foundational questions (product, audience, competitors,
voice) across 24 skills. This adds a centralized context document that other
skills can reference.
New skill:
- product-marketing-context: Creates .claude/product-marketing-context.md
- Covers 12 sections based on positioning canvas framework
- Can auto-draft V1 from codebase or gather info conversationally
Updated all 24 existing skills to check for product marketing context first,
reducing repetitive questions when context already exists.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Based on PR #1 submission but rebuilt with:
- Searchable vs Shareable framework as core philosophy
- Content types organized by goal (searchable/shareable)
- Keyword research by buyer stage (awareness/consideration/decision/implementation)
- Content ideation from keywords, transcripts, surveys, forums, competitors
- Prioritization scoring system (customer impact, content-market fit, search, resources)
Removes distribution, repurposing, editorial calendar, performance measurement
(covered by other skills or not needed for strategy planning).
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- paid-ads: Google Ads, Meta, LinkedIn campaign creation and optimization
- social-content: Platform-specific content creation and scheduling
- referral-program: Referral and affiliate program design with viral mechanics
- pricing-strategy: Van Westendorp, MaxDiff, value metrics, tier packaging
Total skills: 23
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Renamed skills/page-copywriting.md to skills/copywriting.md
- Updated all references across 8 skill files
- Re-sorted README skills table alphabetically
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- page-copywriting: Condensed Writing Style Rules to core principles, added reference to use copy-editing for detailed polish
- copy-editing: Added "When to Use Each Skill" table, clarified relationship with page-copywriting
- Removed duplicate word replacement table from page-copywriting (kept in copy-editing where it belongs)
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
New skill for systematically editing marketing copy through focused passes:
Seven Sweeps Framework:
1. Clarity - Can readers understand it?
2. Voice & Tone - Is it consistent throughout?
3. So What - Does every claim answer why they should care?
4. Prove It - Is every claim supported with evidence?
5. Specificity - Is it concrete enough to be compelling?
6. Heightened Emotion - Does it make readers feel something?
7. Zero Risk - Have we removed every barrier to action?
Also includes:
- Quick-pass editing checks (word, sentence, paragraph level)
- Common copy problems and fixes
- Word replacement tables (utilize -> use, etc.)
- Complete copy editing checklist
- Collaborative editing workflow guidance
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Adds comprehensive writing style rules:
- Avoid jargon, adverbs, qualifiers, vague words
- Use active voice, avoid passive
- No exclamation points or ellipses
- Avoid run-on sentences (max 3 conjunctions)
- Use simple words (utilize → use)
- No sensational language, no fabrication
Adds best practices:
- Be direct, use rhetorical questions
- Use analogies and metaphors when appropriate
- Pepper in humor when fitting
Expands headline formulas with 10 proven patterns:
- {Outcome} without {pain point}
- Never {unpleasant event} again
- Turn {input} into {outcome}
- And more with examples
Adds landing page section variety guidance:
- 13 section types beyond features
- How it works, comparisons, testimonials, case studies,
use cases, personas, stats, demos, FAQ, etc.
- Weak vs strong page structure comparison
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
