Adds comprehensive writing style rules:
- Avoid jargon, adverbs, qualifiers, vague words
- Use active voice, avoid passive
- No exclamation points or ellipses
- Avoid run-on sentences (max 3 conjunctions)
- Use simple words (utilize → use)
- No sensational language, no fabrication
Adds best practices:
- Be direct, use rhetorical questions
- Use analogies and metaphors when appropriate
- Pepper in humor when fitting
Expands headline formulas with 10 proven patterns:
- {Outcome} without {pain point}
- Never {unpleasant event} again
- Turn {input} into {outcome}
- And more with examples
Adds landing page section variety guidance:
- 13 section types beyond features
- How it works, comparisons, testimonials, case studies,
use cases, personas, stats, demos, FAQ, etc.
- Weak vs strong page structure comparison
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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