fix: address review — two more rigid imperatives caught

- sales-enablement: "Never demo without discovery" → "Demo after discovery, not before"
- site-architecture: "No exceptions" → explains why (backlink equity, broken pages)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
Corey Haines 2026-03-04 14:28:30 -08:00
parent b0a3a23699
commit b325e41c91
2 changed files with 2 additions and 2 deletions

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@ -205,7 +205,7 @@ For each objection, document:
### Key Principles ### Key Principles
- **Never demo without discovery.** If you don't know their pain, you're guessing which features matter. - **Demo after discovery, not before.** If you don't know their pain, you're guessing which features matter.
- **Customize to their use case.** Use their terminology, their data (if possible), their workflow. - **Customize to their use case.** Use their terminology, their data (if possible), their workflow.
- **Leave time for questions.** A demo where the prospect doesn't talk is a demo that doesn't close. - **Leave time for questions.** A demo where the prospect doesn't talk is a demo that doesn't close.

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@ -186,7 +186,7 @@ Breadcrumbs should mirror the URL hierarchy. Every breadcrumb segment should be
- **Dates in blog URLs**`/blog/2024/01/15/post-title` adds no value and makes URLs long. Use `/blog/post-title`. - **Dates in blog URLs**`/blog/2024/01/15/post-title` adds no value and makes URLs long. Use `/blog/post-title`.
- **Over-nesting**`/products/category/subcategory/item/detail` is too deep. Flatten where possible. - **Over-nesting**`/products/category/subcategory/item/detail` is too deep. Flatten where possible.
- **Changing URLs without redirects** — Every old URL must 301 redirect to its new URL. No exceptions. - **Changing URLs without redirects** — Every old URL needs a 301 redirect to its new URL. Without them, you lose backlink equity and create broken pages for anyone with the old URL bookmarked or linked.
- **IDs in URLs**`/product/12345` is not human-readable. Use slugs. - **IDs in URLs**`/product/12345` is not human-readable. Use slugs.
- **Query parameters for content**`/blog?id=123` should be `/blog/post-title`. - **Query parameters for content**`/blog?id=123` should be `/blog/post-title`.
- **Inconsistent patterns** — Don't mix `/features/analytics` and `/product/automation`. Pick one parent. - **Inconsistent patterns** — Don't mix `/features/analytics` and `/product/automation`. Pick one parent.