diff --git a/skills/sales-enablement/SKILL.md b/skills/sales-enablement/SKILL.md
index 4df4eac..12a6ce9 100644
--- a/skills/sales-enablement/SKILL.md
+++ b/skills/sales-enablement/SKILL.md
@@ -205,7 +205,7 @@ For each objection, document:
 
 ### Key Principles
 
-- **Never demo without discovery.** If you don't know their pain, you're guessing which features matter.
+- **Demo after discovery, not before.** If you don't know their pain, you're guessing which features matter.
 - **Customize to their use case.** Use their terminology, their data (if possible), their workflow.
 - **Leave time for questions.** A demo where the prospect doesn't talk is a demo that doesn't close.
 
diff --git a/skills/site-architecture/SKILL.md b/skills/site-architecture/SKILL.md
index 4d29f95..17acf98 100644
--- a/skills/site-architecture/SKILL.md
+++ b/skills/site-architecture/SKILL.md
@@ -186,7 +186,7 @@ Breadcrumbs should mirror the URL hierarchy. Every breadcrumb segment should be
 
 - **Dates in blog URLs** — `/blog/2024/01/15/post-title` adds no value and makes URLs long. Use `/blog/post-title`.
 - **Over-nesting** — `/products/category/subcategory/item/detail` is too deep. Flatten where possible.
-- **Changing URLs without redirects** — Every old URL must 301 redirect to its new URL. No exceptions.
+- **Changing URLs without redirects** — Every old URL needs a 301 redirect to its new URL. Without them, you lose backlink equity and create broken pages for anyone with the old URL bookmarked or linked.
 - **IDs in URLs** — `/product/12345` is not human-readable. Use slugs.
 - **Query parameters for content** — `/blog?id=123` should be `/blog/post-title`.
 - **Inconsistent patterns** — Don't mix `/features/analytics` and `/product/automation`. Pick one parent.