hvac-marketing-skills/tools/integrations/apollo.md
Corey Haines 3a85964305 feat: add 23 new CLI tools and integration guides
New tools across 13 categories:
- Email/Newsletter: beehiiv, klaviyo, postmark, brevo, activecampaign
- Data Enrichment: clearbit, apollo
- CRO/Testing: hotjar, optimizely
- Analytics: plausible
- Scheduling: calendly, savvycal
- Forms: typeform
- Messaging: intercom
- Social: buffer
- Video: wistia
- Payments: paddle
- Affiliate: partnerstack
- Reviews: trustpilot, g2
- Push: onesignal
- Webinar: demio, livestorm

Each tool includes a zero-dependency CLI and integration guide.
Registry and CLI README updated with all new entries.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-17 11:28:41 -08:00

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# Apollo.io
B2B prospecting and data enrichment platform with 210M+ contacts and 35M+ companies for sales intelligence.
## Capabilities
| Integration | Available | Notes |
|-------------|-----------|-------|
| API | ✓ | People Search, Company Search, Enrichment, Sequences |
| MCP | - | Not available |
| CLI | ✓ | [apollo.js](../clis/apollo.js) |
| SDK | - | REST API only |
## Authentication
- **Type**: API Key
- **Header**: `x-api-key: {api_key}` or `Authorization: Bearer {token}`
- **Get key**: Settings > Integrations > API at https://app.apollo.io
## Common Agent Operations
### People Search
```bash
POST https://api.apollo.io/api/v1/mixed_people/api_search
{
"person_titles": ["Sales Manager"],
"person_locations": ["United States"],
"organization_num_employees_ranges": ["1,100"],
"page": 1
}
```
### Person Enrichment
```bash
POST https://api.apollo.io/api/v1/people/match
{
"first_name": "Tim",
"last_name": "Zheng",
"domain": "apollo.io"
}
```
### Bulk People Enrichment
```bash
POST https://api.apollo.io/api/v1/people/bulk_match
{
"details": [
{ "email": "tim@apollo.io" },
{ "first_name": "Jane", "last_name": "Doe", "domain": "example.com" }
]
}
```
### Organization Search
```bash
POST https://api.apollo.io/api/v1/mixed_companies/search
{
"organization_locations": ["United States"],
"organization_num_employees_ranges": ["1,100"],
"page": 1
}
```
### Organization Enrichment
```bash
POST https://api.apollo.io/api/v1/organizations/enrich
{
"domain": "apollo.io"
}
```
## Key Metrics
### Person Data
- `first_name`, `last_name` - Name
- `title` - Job title
- `email` - Verified email
- `linkedin_url` - LinkedIn profile
- `organization` - Company details
- `seniority` - Seniority level
- `departments` - Department list
### Organization Data
- `name` - Company name
- `website_url` - Website
- `estimated_num_employees` - Employee count
- `industry` - Industry
- `annual_revenue` - Revenue
- `technologies` - Tech stack
- `funding_total` - Total funding
## Parameters
### People Search
- `person_titles` - Array of job titles
- `person_locations` - Array of locations
- `person_seniorities` - Array: owner, founder, c_suite, partner, vp, head, director, manager, senior, entry
- `organization_num_employees_ranges` - Array of ranges (e.g., "1,100")
- `organization_ids` - Filter by Apollo org IDs
- `page` - Page number (default: 1)
- `per_page` - Results per page (default: 25, max: 100)
### Person Enrichment
- `email` - Email address
- `first_name` + `last_name` + `domain` - Alternative lookup
- `linkedin_url` - LinkedIn URL
- `reveal_personal_emails` - Include personal emails
- `reveal_phone_number` - Include phone numbers
### Organization Search
- `organization_locations` - Array of locations
- `organization_num_employees_ranges` - Employee count ranges
- `organization_ids` - Specific org IDs
- `page` - Page number
## When to Use
- Building targeted prospect lists by role, seniority, and company size
- Enriching leads with verified contact info
- Finding decision-makers at target accounts
- Company research and firmographic analysis
- ABM campaign targeting
- Sales intelligence and outbound prospecting
## Rate Limits
- Rate limits vary by plan
- Standard: 100 requests/minute for most endpoints
- Bulk enrichment: up to 10 people per request
- Search: max 50,000 records (100 per page, 500 pages)
## Relevant Skills
- abm-strategy
- lead-enrichment
- lead-scoring
- cold-email
- competitor-alternatives