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hvac-marketing-skills/tools/REGISTRY.md
Corey Haines 4ff486a702 feat: add 10 new CLI tools and integration guides from Claude connectors 
New tools: Clay, Outreach, ZoomInfo, Close, Pendo, Similarweb,
Supermetrics, AirOps, Crossbeam, and Coupler.io. Each includes a
zero-dependency Node.js CLI and an integration guide.

Updates REGISTRY.md with new tool index entries, categories, and
MCP-enabled tools list.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-02 21:59:51 -08:00

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# Marketing Tools Registry
Quick reference for AI agents to discover tool capabilities and integration methods.
## How to Use This Registry
1. **Find tools by category** - Browse sections below for tools in each domain
2. **Check integration methods** - See what APIs, MCPs, CLIs, or SDKs are available
3. **Read integration guides** - Detailed setup and common operations in `integrations/`
---
## Tool Index
| Tool | Category | API | MCP | CLI | SDK | Guide |
|------|----------|:---:|:---:|:---:|:---:|-------|
| ga4 | Analytics | ✓ | ✓ | [✓](clis/ga4.js) | ✓ | [ga4.md](integrations/ga4.md) |
| mixpanel | Analytics | ✓ | - | [✓](clis/mixpanel.js) | ✓ | [mixpanel.md](integrations/mixpanel.md) |
| amplitude | Analytics | ✓ | - | [✓](clis/amplitude.js) | ✓ | [amplitude.md](integrations/amplitude.md) |
| posthog | Analytics | ✓ | - | ✓ | ✓ | [posthog.md](integrations/posthog.md) |
| segment | Analytics | ✓ | - | [✓](clis/segment.js) | ✓ | [segment.md](integrations/segment.md) |
| adobe-analytics | Analytics | ✓ | - | [✓](clis/adobe-analytics.js) | ✓ | [adobe-analytics.md](integrations/adobe-analytics.md) |
| plausible | Analytics | ✓ | - | [✓](clis/plausible.js) | - | [plausible.md](integrations/plausible.md) |
| google-search-console | SEO | ✓ | - | [✓](clis/google-search-console.js) | ✓ | [google-search-console.md](integrations/google-search-console.md) |
| semrush | SEO | ✓ | - | [✓](clis/semrush.js) | - | [semrush.md](integrations/semrush.md) |
| ahrefs | SEO | ✓ | - | [✓](clis/ahrefs.js) | - | [ahrefs.md](integrations/ahrefs.md) |
| dataforseo | SEO | ✓ | - | [✓](clis/dataforseo.js) | ✓ | [dataforseo.md](integrations/dataforseo.md) |
| keywords-everywhere | SEO | ✓ | - | [✓](clis/keywords-everywhere.js) | - | [keywords-everywhere.md](integrations/keywords-everywhere.md) |
| clearbit | Data Enrichment | ✓ | - | [✓](clis/clearbit.js) | ✓ | [clearbit.md](integrations/clearbit.md) |
| apollo | Data Enrichment | ✓ | - | [✓](clis/apollo.js) | - | [apollo.md](integrations/apollo.md) |
| zoominfo | Data Enrichment | ✓ | ✓ | [✓](clis/zoominfo.js) | - | [zoominfo.md](integrations/zoominfo.md) |
| clay | Data Enrichment | ✓ | ✓ | [✓](clis/clay.js) | - | [clay.md](integrations/clay.md) |
| supermetrics | Data Aggregation | ✓ | ✓ | [✓](clis/supermetrics.js) | - | [supermetrics.md](integrations/supermetrics.md) |
| coupler | Data Aggregation | ✓ | ✓ | [✓](clis/coupler.js) | - | [coupler.md](integrations/coupler.md) |
| hubspot | CRM | ✓ | - | ✓ | ✓ | [hubspot.md](integrations/hubspot.md) |
| salesforce | CRM | ✓ | - | ✓ | ✓ | [salesforce.md](integrations/salesforce.md) |
| close | CRM | ✓ | - | [✓](clis/close.js) | - | [close.md](integrations/close.md) |
| stripe | Payments | ✓ | ✓ | ✓ | ✓ | [stripe.md](integrations/stripe.md) |
| paddle | Payments | ✓ | - | [✓](clis/paddle.js) | ✓ | [paddle.md](integrations/paddle.md) |
| rewardful | Referral | ✓ | - | [✓](clis/rewardful.js) | - | [rewardful.md](integrations/rewardful.md) |
| tolt | Referral | ✓ | - | [✓](clis/tolt.js) | - | [tolt.md](integrations/tolt.md) |
| dub-co | Links | ✓ | - | [✓](clis/dub.js) | ✓ | [dub-co.md](integrations/dub-co.md) |
| mention-me | Referral | ✓ | - | [✓](clis/mention-me.js) | - | [mention-me.md](integrations/mention-me.md) |
| partnerstack | Affiliate | ✓ | - | [✓](clis/partnerstack.js) | - | [partnerstack.md](integrations/partnerstack.md) |
| mailchimp | Email | ✓ | ✓ | [✓](clis/mailchimp.js) | ✓ | [mailchimp.md](integrations/mailchimp.md) |
| customer-io | Email | ✓ | - | [✓](clis/customer-io.js) | ✓ | [customer-io.md](integrations/customer-io.md) |
| sendgrid | Email | ✓ | - | [✓](clis/sendgrid.js) | ✓ | [sendgrid.md](integrations/sendgrid.md) |
| resend | Email | ✓ | ✓ | [✓](clis/resend.js) | ✓ | [resend.md](integrations/resend.md) |
| kit | Email | ✓ | - | [✓](clis/kit.js) | ✓ | [kit.md](integrations/kit.md) |
| beehiiv | Newsletter | ✓ | - | [✓](clis/beehiiv.js) | - | [beehiiv.md](integrations/beehiiv.md) |
| klaviyo | Email/SMS | ✓ | - | [✓](clis/klaviyo.js) | ✓ | [klaviyo.md](integrations/klaviyo.md) |
| postmark | Email | ✓ | - | [✓](clis/postmark.js) | ✓ | [postmark.md](integrations/postmark.md) |
| brevo | Email/SMS | ✓ | - | [✓](clis/brevo.js) | ✓ | [brevo.md](integrations/brevo.md) |
| activecampaign | Email/CRM | ✓ | - | [✓](clis/activecampaign.js) | ✓ | [activecampaign.md](integrations/activecampaign.md) |
| hunter | Email Outreach | ✓ | - | [✓](clis/hunter.js) | - | [hunter.md](integrations/hunter.md) |
| snov | Email Outreach | ✓ | - | [✓](clis/snov.js) | - | [snov.md](integrations/snov.md) |
| lemlist | Email Outreach | ✓ | - | [✓](clis/lemlist.js) | - | [lemlist.md](integrations/lemlist.md) |
| instantly | Email Outreach | ✓ | - | [✓](clis/instantly.js) | - | [instantly.md](integrations/instantly.md) |
| google-ads | Ads | ✓ | ✓ | [✓](clis/google-ads.js) | ✓ | [google-ads.md](integrations/google-ads.md) |
| meta-ads | Ads | ✓ | - | [✓](clis/meta-ads.js) | ✓ | [meta-ads.md](integrations/meta-ads.md) |
| linkedin-ads | Ads | ✓ | - | [✓](clis/linkedin-ads.js) | - | [linkedin-ads.md](integrations/linkedin-ads.md) |
| tiktok-ads | Ads | ✓ | - | [✓](clis/tiktok-ads.js) | ✓ | [tiktok-ads.md](integrations/tiktok-ads.md) |
| zapier | Automation | ✓ | ✓ | [✓](clis/zapier.js) | - | [zapier.md](integrations/zapier.md) |
| hotjar | CRO | ✓ | - | [✓](clis/hotjar.js) | - | [hotjar.md](integrations/hotjar.md) |
| optimizely | A/B Testing | ✓ | - | [✓](clis/optimizely.js) | ✓ | [optimizely.md](integrations/optimizely.md) |
| calendly | Scheduling | ✓ | - | [✓](clis/calendly.js) | - | [calendly.md](integrations/calendly.md) |
| savvycal | Scheduling | ✓ | - | [✓](clis/savvycal.js) | - | [savvycal.md](integrations/savvycal.md) |
| typeform | Forms | ✓ | - | [✓](clis/typeform.js) | ✓ | [typeform.md](integrations/typeform.md) |
| intercom | Messaging | ✓ | - | [✓](clis/intercom.js) | ✓ | [intercom.md](integrations/intercom.md) |
| outreach | Sales Engagement | ✓ | ✓ | [✓](clis/outreach.js) | - | [outreach.md](integrations/outreach.md) |
| crossbeam | Partner Ecosystem | ✓ | ✓ | [✓](clis/crossbeam.js) | - | [crossbeam.md](integrations/crossbeam.md) |
| pendo | Product Analytics | ✓ | - | [✓](clis/pendo.js) | - | [pendo.md](integrations/pendo.md) |
| similarweb | Competitive Intel | ✓ | - | [✓](clis/similarweb.js) | - | [similarweb.md](integrations/similarweb.md) |
| airops | AI Content | ✓ | - | [✓](clis/airops.js) | - | [airops.md](integrations/airops.md) |
| buffer | Social | ✓ | - | [✓](clis/buffer.js) | - | [buffer.md](integrations/buffer.md) |
| wistia | Video | ✓ | - | [✓](clis/wistia.js) | - | [wistia.md](integrations/wistia.md) |
| trustpilot | Reviews | ✓ | - | [✓](clis/trustpilot.js) | - | [trustpilot.md](integrations/trustpilot.md) |
| g2 | Reviews | ✓ | - | [✓](clis/g2.js) | - | [g2.md](integrations/g2.md) |
| onesignal | Push | ✓ | - | [✓](clis/onesignal.js) | ✓ | [onesignal.md](integrations/onesignal.md) |
| demio | Webinar | ✓ | - | [✓](clis/demio.js) | - | [demio.md](integrations/demio.md) |
| livestorm | Webinar | ✓ | - | [✓](clis/livestorm.js) | - | [livestorm.md](integrations/livestorm.md) |
| shopify | Commerce | ✓ | - | ✓ | ✓ | [shopify.md](integrations/shopify.md) |
| wordpress | CMS | ✓ | - | ✓ | ✓ | [wordpress.md](integrations/wordpress.md) |
| webflow | CMS | ✓ | - | ✓ | ✓ | [webflow.md](integrations/webflow.md) |
---
## By Category
### Analytics
Track user behavior, measure conversions, and analyze marketing performance.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **ga4** | Web analytics, Google ecosystem | ✓ |
| **mixpanel** | Product analytics, event tracking | - |
| **amplitude** | Product analytics, cohort analysis | - |
| **posthog** | Open-source analytics, session replay | - |
| **segment** | Customer data platform, routing | - |
| **adobe-analytics** | Enterprise analytics | - |
| **plausible** | Privacy-focused analytics | - |
**Agent recommendation**: Start with GA4 if using Google ecosystem. Use Mixpanel or Amplitude for deeper product analytics. Plausible for privacy-focused sites.
### SEO
Search engine optimization tools for keyword research, rank tracking, and site audits.
| Tool | Best For | Notes |
|------|----------|-------|
| **google-search-console** | Free, authoritative search data | Direct from Google |
| **semrush** | Competitive analysis, keyword research | Comprehensive |
| **ahrefs** | Backlink analysis, content research | Best for links |
| **dataforseo** | SERP tracking, backlinks, on-page audits | Comprehensive API |
| **keywords-everywhere** | Quick keyword research, traffic estimates | Credit-based |
**Agent recommendation**: Google Search Console is essential (free). Add Semrush or Ahrefs for competitive research. DataForSEO for programmatic SERP data. Keywords Everywhere for quick keyword lookups.
### CRM
Customer relationship management and sales tools.
| Tool | Best For | CLI Available |
|------|----------|:-------------:|
| **hubspot** | SMB, marketing + sales alignment | ✓ |
| **salesforce** | Enterprise, complex sales processes | ✓ |
| **close** | SMB, high-velocity sales | [✓](clis/close.js) |
**Agent recommendation**: HubSpot for startups/SMBs. Close for high-velocity inside sales. Salesforce for enterprise.
### Payments
Payment processing and subscription management.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **stripe** | SaaS subscriptions, developer-friendly | ✓ |
| **paddle** | SaaS billing with tax handling | - |
**Agent recommendation**: Stripe is the default for SaaS. Paddle for built-in tax compliance.
### Referral & Affiliate
Tools for referral programs, affiliate tracking, and partner management.
| Tool | Best For | Stripe Integration |
|------|----------|:------------------:|
| **rewardful** | Stripe-native affiliate programs | ✓ |
| **tolt** | SaaS affiliate programs | ✓ |
| **mention-me** | Enterprise referral programs | ✓ |
| **dub-co** | Link tracking, attribution | - |
| **partnerstack** | Enterprise partner programs | ✓ |
**Agent recommendation**: Rewardful or Tolt for Stripe-based SaaS. PartnerStack for enterprise partner programs. Dub.co for link attribution.
### Email
Email marketing, transactional email, and automation platforms.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **mailchimp** | SMB email marketing | ✓ |
| **customer-io** | Behavior-based messaging | - |
| **sendgrid** | Transactional email at scale | - |
| **resend** | Developer-friendly transactional | ✓ |
| **kit** | Creator/newsletter focused | - |
| **beehiiv** | Newsletter platform | - |
| **klaviyo** | E-commerce email + SMS | - |
| **postmark** | Deliverability-focused transactional | - |
| **brevo** | Email + SMS, popular in EU | - |
| **activecampaign** | Email automation + CRM | - |
**Agent recommendation**: Resend for transactional (dev-friendly). Postmark for deliverability. Customer.io for advanced automation. Kit for creators. Beehiiv for newsletters. Klaviyo for e-commerce email/SMS. ActiveCampaign for email + CRM combo.
### Advertising
Paid advertising platforms and campaign management.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **google-ads** | Search intent, high-intent traffic | ✓ |
| **meta-ads** | Demand gen, visual products, B2C | - |
| **linkedin-ads** | B2B, job title targeting | - |
| **tiktok-ads** | Younger demographics, video | - |
**Agent recommendation**: Google Ads for search intent. Meta for demand generation. LinkedIn for B2B.
### Automation
Workflow automation and integration platforms.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **zapier** | No-code integrations | ✓ |
**Agent recommendation**: Zapier for connecting tools without code.
### CRO & A/B Testing
Conversion rate optimization, heatmaps, and experimentation.
| Tool | Best For | Notes |
|------|----------|-------|
| **hotjar** | Heatmaps, recordings, surveys | Visual behavior data |
| **optimizely** | A/B testing, feature flags | Enterprise experimentation |
**Agent recommendation**: Hotjar for understanding user behavior. Optimizely for running experiments.
### Scheduling
Booking and appointment scheduling tools.
| Tool | Best For | Notes |
|------|----------|-------|
| **calendly** | Meeting scheduling, lead gen | Most popular |
| **savvycal** | Personalized scheduling | Developer-friendly |
**Agent recommendation**: Calendly for general use. SavvyCal for personalized booking experiences.
### Forms & Surveys
Form builders and survey platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **typeform** | Interactive forms, surveys | Conversational UX |
**Agent recommendation**: Typeform for engaging forms and surveys.
### Messaging
In-app messaging, chat, and customer communication.
| Tool | Best For | Notes |
|------|----------|-------|
| **intercom** | In-app messaging, support, product tours | Full customer platform |
**Agent recommendation**: Intercom for in-app messaging and customer support.
### Social Media
Social media scheduling, management, and analytics.
| Tool | Best For | Notes |
|------|----------|-------|
| **buffer** | Social scheduling, analytics | Multi-platform |
**Agent recommendation**: Buffer for scheduling and analytics across social platforms.
### Video
Video hosting, analytics, and engagement.
| Tool | Best For | Notes |
|------|----------|-------|
| **wistia** | Video hosting, marketing analytics | Best for marketing video |
**Agent recommendation**: Wistia for marketing video hosting with analytics.
### Data Enrichment
Company and person data enrichment for sales and marketing.
| Tool | Best For | Notes |
|------|----------|-------|
| **clearbit** | Company/person enrichment | Now HubSpot Breeze |
| **apollo** | B2B prospecting, email finding | Large database |
| **zoominfo** | B2B contacts, intent data | Enterprise-grade |
| **clay** | Waterfall enrichment, outbound | 75+ data providers |
**Agent recommendation**: Clearbit for enrichment. Apollo for prospecting and outbound. ZoomInfo for enterprise B2B data with intent signals. Clay for waterfall enrichment across multiple providers.
### Reviews
Review management and social proof platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **trustpilot** | Consumer business reviews | Most recognized |
| **g2** | Software/B2B reviews | Best for SaaS |
**Agent recommendation**: Trustpilot for consumer products. G2 for B2B software.
### Push Notifications
Push notification delivery platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **onesignal** | Multi-channel push notifications | Web + mobile |
**Agent recommendation**: OneSignal for web and mobile push notifications.
### Webinar
Webinar and virtual event platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **demio** | Marketing webinars | Simple, focused |
| **livestorm** | Video engagement, webinars | Full event platform |
**Agent recommendation**: Demio for marketing-focused webinars. Livestorm for full event engagement.
### Sales Engagement
Sales engagement and outreach automation platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **outreach** | Enterprise sales engagement | Sequences, tasks, analytics |
**Agent recommendation**: Outreach for enterprise sales teams managing multi-touch sequences at scale.
### Product Analytics
Product analytics, feature adoption tracking, and in-app guidance.
| Tool | Best For | Notes |
|------|----------|-------|
| **pendo** | Feature adoption, in-app guides | Product-led growth |
**Agent recommendation**: Pendo for tracking feature adoption and delivering targeted in-app guidance.
### Competitive Intelligence
Traffic analytics, competitor benchmarking, and market research.
| Tool | Best For | Notes |
|------|----------|-------|
| **similarweb** | Website traffic, competitor analysis | Traffic sources, keywords |
**Agent recommendation**: Similarweb for competitor traffic analysis and market benchmarking.
### AI Content
AI-powered content generation and optimization platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **airops** | AI content workflows, SEO content | Flow-based automation |
**Agent recommendation**: AirOps for building AI content workflows that generate SEO-optimized content at scale.
### Partner Ecosystem
Partner data sharing, co-sell, and ecosystem management.
| Tool | Best For | Notes |
|------|----------|-------|
| **crossbeam** | Account overlaps, co-sell | Now part of Reveal |
**Agent recommendation**: Crossbeam for identifying partner account overlaps and co-sell opportunities.
### Email Outreach
Cold email outreach and email finding tools for link building and sales prospecting.
| Tool | Best For | Notes |
|------|----------|-------|
| **hunter** | Email finding, domain search | Largest email database |
| **snov** | Email finding, drip campaigns | Built-in sequences |
| **lemlist** | Cold email campaigns | Personalization features |
| **instantly** | Cold email at scale | Email warmup built-in |
**Agent recommendation**: Hunter for finding emails. Lemlist or Instantly for sending cold email campaigns. Snov for combined finding + outreach.
### Data Aggregation
Marketing data pipeline tools that connect multiple platforms for unified reporting.
| Tool | Best For | Notes |
|------|----------|-------|
| **supermetrics** | Cross-platform data pulling | 200+ connectors |
| **coupler** | Automated data flows to sheets/BI | Scheduled pipelines |
**Agent recommendation**: Supermetrics for pulling data from multiple marketing platforms into unified reports. Coupler.io for automated data flows to spreadsheets and BI tools.
### Commerce & CMS
E-commerce platforms and content management systems.
| Tool | Best For | CLI Available |
|------|----------|:-------------:|
| **shopify** | E-commerce, product sales | ✓ |
| **wordpress** | Blogs, content sites | ✓ |
| **webflow** | Design-focused marketing sites | ✓ |
**Agent recommendation**: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs.
---
## CLI Tools
Zero-dependency, single-file Node.js CLIs for tools that don't ship their own. See [`clis/README.md`](clis/README.md) for install instructions and usage.
All CLIs follow a consistent pattern:
- **No dependencies** — Node 18+ only, uses native `fetch`
- **JSON output** — pipe to `jq`, save to file, or use in scripts
- **Env var auth** — set `{TOOL}_API_KEY` and go
- **Consistent commands** — `{tool} <resource> <action> [options]`
---
## MCP-Enabled Tools
These tools have Model Context Protocol servers available, enabling direct agent interaction:
- **ga4** - Google Analytics 4 data access
- **stripe** - Payment and subscription management
- **mailchimp** - Email campaign management
- **google-ads** - Ad campaign management
- **resend** - Transactional email sending
- **zapier** - Workflow automation
- **zoominfo** - B2B contacts and intent data
- **clay** - Data enrichment and outbound automation
- **supermetrics** - Cross-platform marketing data
- **coupler** - Marketing data pipelines
- **outreach** - Sales engagement sequences
- **crossbeam** - Partner ecosystem data
To use MCP tools, ensure the appropriate MCP server is configured in your environment.
---
## Quick Start by Use Case
### Setting up analytics tracking
1. Read [ga4.md](integrations/ga4.md) for web analytics
2. Read [segment.md](integrations/segment.md) if routing to multiple tools
### Launching a referral program
1. Read [rewardful.md](integrations/rewardful.md) or [tolt.md](integrations/tolt.md) for Stripe-based programs
2. Read [dub-co.md](integrations/dub-co.md) for link tracking
### Setting up email automation
1. Read [customer-io.md](integrations/customer-io.md) for behavior-based automation
2. Read [resend.md](integrations/resend.md) for transactional email
### Running email outreach for backlinks
1. Read [hunter.md](integrations/hunter.md) for finding emails
2. Read [lemlist.md](integrations/lemlist.md) or [instantly.md](integrations/instantly.md) for sending campaigns
### Running paid ads
1. Read [google-ads.md](integrations/google-ads.md) for search campaigns
2. Read [meta-ads.md](integrations/meta-ads.md) for social campaigns
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