hvac-marketing-skills/tools/REGISTRY.md

Marketing Tools Registry

Quick reference for AI agents to discover tool capabilities and integration methods.

How to Use This Registry

1. Find tools by category - Browse sections below for tools in each domain
2. Check integration methods - See what APIs, MCPs, CLIs, or SDKs are available
3. Read integration guides - Detailed setup and common operations in integrations/

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Tool Index

Tool	Category	API	MCP	CLI	SDK	Guide
ga4	Analytics	✓	✓	✓	✓	ga4.md
mixpanel	Analytics	✓	-	✓	✓	mixpanel.md
amplitude	Analytics	✓	-	✓	✓	amplitude.md
posthog	Analytics	✓	-	✓	✓	posthog.md
segment	Analytics	✓	-	✓	✓	segment.md
adobe-analytics	Analytics	✓	-	✓	✓	adobe-analytics.md
google-search-console	SEO	✓	-	✓	✓	google-search-console.md
semrush	SEO	✓	-	✓	-	semrush.md
ahrefs	SEO	✓	-	✓	-	ahrefs.md
hubspot	CRM	✓	-	✓	✓	hubspot.md
salesforce	CRM	✓	-	✓	✓	salesforce.md
stripe	Payments	✓	✓	✓	✓	stripe.md
rewardful	Referral	✓	-	✓	-	rewardful.md
tolt	Referral	✓	-	✓	-	tolt.md
dub-co	Links	✓	-	✓	✓	dub-co.md
mention-me	Referral	✓	-	✓	-	mention-me.md
mailchimp	Email	✓	✓	✓	✓	mailchimp.md
customer-io	Email	✓	-	✓	✓	customer-io.md
sendgrid	Email	✓	-	✓	✓	sendgrid.md
resend	Email	✓	✓	✓	✓	resend.md
kit	Email	✓	-	✓	✓	kit.md
google-ads	Ads	✓	✓	✓	✓	google-ads.md
meta-ads	Ads	✓	-	✓	✓	meta-ads.md
linkedin-ads	Ads	✓	-	✓	-	linkedin-ads.md
tiktok-ads	Ads	✓	-	✓	✓	tiktok-ads.md
zapier	Automation	✓	✓	✓	-	zapier.md
shopify	Commerce	✓	-	✓	✓	shopify.md
wordpress	CMS	✓	-	✓	✓	wordpress.md
webflow	CMS	✓	-	✓	✓	webflow.md

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By Category

Analytics

Track user behavior, measure conversions, and analyze marketing performance.

Tool	Best For	MCP Available
ga4	Web analytics, Google ecosystem	✓
mixpanel	Product analytics, event tracking	-
amplitude	Product analytics, cohort analysis	-
posthog	Open-source analytics, session replay	-
segment	Customer data platform, routing	-
adobe-analytics	Enterprise analytics	-

Agent recommendation: Start with GA4 if using Google ecosystem. Use Mixpanel or Amplitude for deeper product analytics.

SEO

Search engine optimization tools for keyword research, rank tracking, and site audits.

Tool	Best For	Notes
google-search-console	Free, authoritative search data	Direct from Google
semrush	Competitive analysis, keyword research	Comprehensive
ahrefs	Backlink analysis, content research	Best for links

Agent recommendation: Google Search Console is essential (free). Add Semrush or Ahrefs for competitive research.

CRM

Customer relationship management and sales tools.

Tool	Best For	CLI Available
hubspot	SMB, marketing + sales alignment	✓
salesforce	Enterprise, complex sales processes	✓

Agent recommendation: HubSpot for startups/SMBs, Salesforce for enterprise.

Payments

Payment processing and subscription management.

Tool	Best For	MCP Available
stripe	SaaS subscriptions, developer-friendly	✓

Agent recommendation: Stripe is the default for SaaS and developer-focused products.

Referral & Affiliate

Tools for referral programs, affiliate tracking, and partner management.

Tool	Best For	Stripe Integration
rewardful	Stripe-native affiliate programs	✓
tolt	SaaS affiliate programs	✓
mention-me	Enterprise referral programs	✓
dub-co	Link tracking, attribution	-

Agent recommendation: Rewardful or Tolt for Stripe-based SaaS. Dub.co for link attribution.

Email

Email marketing, transactional email, and automation platforms.

Tool	Best For	MCP Available
mailchimp	SMB email marketing	✓
customer-io	Behavior-based messaging	-
sendgrid	Transactional email at scale	-
resend	Developer-friendly transactional	✓
kit	Creator/newsletter focused	-

Agent recommendation: Resend for transactional (dev-friendly). Customer.io for advanced automation. Kit for creators.

Advertising

Paid advertising platforms and campaign management.

Tool	Best For	MCP Available
google-ads	Search intent, high-intent traffic	✓
meta-ads	Demand gen, visual products, B2C	-
linkedin-ads	B2B, job title targeting	-
tiktok-ads	Younger demographics, video	-

Agent recommendation: Google Ads for search intent. Meta for demand generation. LinkedIn for B2B.

Automation

Workflow automation and integration platforms.

Tool	Best For	MCP Available
zapier	No-code integrations	✓

Agent recommendation: Zapier for connecting tools without code.

Commerce & CMS

E-commerce platforms and content management systems.

Tool	Best For	CLI Available
shopify	E-commerce, product sales	✓
wordpress	Blogs, content sites	✓
webflow	Design-focused marketing sites	✓

Agent recommendation: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs.

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CLI Tools

Zero-dependency, single-file Node.js CLIs for tools that don't ship their own. See clis/README.md for install instructions and usage.

All CLIs follow a consistent pattern:

• No dependencies — Node 18+ only, uses native fetch
• JSON output — pipe to jq, save to file, or use in scripts
• Env var auth — set {TOOL}_API_KEY and go
• Consistent commands — {tool} <resource> <action> [options]

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MCP-Enabled Tools

These tools have Model Context Protocol servers available, enabling direct agent interaction:

• ga4 - Google Analytics 4 data access
• stripe - Payment and subscription management
• mailchimp - Email campaign management
• google-ads - Ad campaign management
• resend - Transactional email sending
• zapier - Workflow automation

To use MCP tools, ensure the appropriate MCP server is configured in your environment.

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Quick Start by Use Case

Setting up analytics tracking

1. Read ga4.md for web analytics
2. Read segment.md if routing to multiple tools

Launching a referral program

1. Read rewardful.md or tolt.md for Stripe-based programs
2. Read dub-co.md for link tracking

Setting up email automation

1. Read customer-io.md for behavior-based automation
2. Read resend.md for transactional email

Running paid ads

1. Read google-ads.md for search campaigns
2. Read meta-ads.md for social campaigns