hvac-marketing-skills/tools/REGISTRY.md

Marketing Tools Registry

Quick reference for AI agents to discover tool capabilities and integration methods.

How to Use This Registry

1. Find tools by category - Browse sections below for tools in each domain
2. Check integration methods - See what APIs, MCPs, CLIs, or SDKs are available
3. Read integration guides - Detailed setup and common operations in integrations/

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Tool Index

Tool	Category	API	MCP	CLI	SDK	Guide
ga4	Analytics	✓	✓	✓	✓	ga4.md
mixpanel	Analytics	✓	-	✓	✓	mixpanel.md
amplitude	Analytics	✓	-	✓	✓	amplitude.md
posthog	Analytics	✓	-	✓	✓	posthog.md
segment	Analytics	✓	-	✓	✓	segment.md
adobe-analytics	Analytics	✓	-	✓	✓	adobe-analytics.md
plausible	Analytics	✓	-	✓	-	plausible.md
google-search-console	SEO	✓	-	✓	✓	google-search-console.md
semrush	SEO	✓	-	✓	-	semrush.md
ahrefs	SEO	✓	-	✓	-	ahrefs.md
dataforseo	SEO	✓	-	✓	✓	dataforseo.md
keywords-everywhere	SEO	✓	-	✓	-	keywords-everywhere.md
clearbit	Data Enrichment	✓	-	✓	✓	clearbit.md
apollo	Data Enrichment	✓	-	✓	-	apollo.md
zoominfo	Data Enrichment	✓	✓	✓	-	zoominfo.md
clay	Data Enrichment	✓	✓	✓	-	clay.md
supermetrics	Data Aggregation	✓	✓	✓	-	supermetrics.md
coupler	Data Aggregation	✓	✓	✓	-	coupler.md
hubspot	CRM	✓	-	✓	✓	hubspot.md
salesforce	CRM	✓	-	✓	✓	salesforce.md
close	CRM	✓	-	✓	-	close.md
stripe	Payments	✓	✓	✓	✓	stripe.md
paddle	Payments	✓	-	✓	✓	paddle.md
rewardful	Referral	✓	-	✓	-	rewardful.md
tolt	Referral	✓	-	✓	-	tolt.md
dub-co	Links	✓	-	✓	✓	dub-co.md
mention-me	Referral	✓	-	✓	-	mention-me.md
partnerstack	Affiliate	✓	-	✓	-	partnerstack.md
mailchimp	Email	✓	✓	✓	✓	mailchimp.md
customer-io	Email	✓	-	✓	✓	customer-io.md
sendgrid	Email	✓	-	✓	✓	sendgrid.md
resend	Email	✓	✓	✓	✓	resend.md
kit	Email	✓	-	✓	✓	kit.md
beehiiv	Newsletter	✓	-	✓	-	beehiiv.md
klaviyo	Email/SMS	✓	-	✓	✓	klaviyo.md
postmark	Email	✓	-	✓	✓	postmark.md
brevo	Email/SMS	✓	-	✓	✓	brevo.md
activecampaign	Email/CRM	✓	-	✓	✓	activecampaign.md
hunter	Email Outreach	✓	-	✓	-	hunter.md
snov	Email Outreach	✓	-	✓	-	snov.md
lemlist	Email Outreach	✓	-	✓	-	lemlist.md
instantly	Email Outreach	✓	-	✓	-	instantly.md
google-ads	Ads	✓	✓	✓	✓	google-ads.md
meta-ads	Ads	✓	-	✓	✓	meta-ads.md
linkedin-ads	Ads	✓	-	✓	-	linkedin-ads.md
tiktok-ads	Ads	✓	-	✓	✓	tiktok-ads.md
zapier	Automation	✓	✓	✓	-	zapier.md
hotjar	CRO	✓	-	✓	-	hotjar.md
optimizely	A/B Testing	✓	-	✓	✓	optimizely.md
calendly	Scheduling	✓	-	✓	-	calendly.md
savvycal	Scheduling	✓	-	✓	-	savvycal.md
typeform	Forms	✓	-	✓	✓	typeform.md
intercom	Messaging	✓	-	✓	✓	intercom.md
outreach	Sales Engagement	✓	✓	✓	-	outreach.md
crossbeam	Partner Ecosystem	✓	✓	✓	-	crossbeam.md
pendo	Product Analytics	✓	-	✓	-	pendo.md
similarweb	Competitive Intel	✓	-	✓	-	similarweb.md
airops	AI Content	✓	-	✓	-	airops.md
buffer	Social	✓	-	✓	-	buffer.md
wistia	Video	✓	-	✓	-	wistia.md
trustpilot	Reviews	✓	-	✓	-	trustpilot.md
g2	Reviews	✓	-	✓	-	g2.md
onesignal	Push	✓	-	✓	✓	onesignal.md
demio	Webinar	✓	-	✓	-	demio.md
livestorm	Webinar	✓	-	✓	-	livestorm.md
shopify	Commerce	✓	-	✓	✓	shopify.md
wordpress	CMS	✓	-	✓	✓	wordpress.md
webflow	CMS	✓	-	✓	✓	webflow.md

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By Category

Analytics

Track user behavior, measure conversions, and analyze marketing performance.

Tool	Best For	MCP Available
ga4	Web analytics, Google ecosystem	✓
mixpanel	Product analytics, event tracking	-
amplitude	Product analytics, cohort analysis	-
posthog	Open-source analytics, session replay	-
segment	Customer data platform, routing	-
adobe-analytics	Enterprise analytics	-
plausible	Privacy-focused analytics	-

Agent recommendation: Start with GA4 if using Google ecosystem. Use Mixpanel or Amplitude for deeper product analytics. Plausible for privacy-focused sites.

SEO

Search engine optimization tools for keyword research, rank tracking, and site audits.

Tool	Best For	Notes
google-search-console	Free, authoritative search data	Direct from Google
semrush	Competitive analysis, keyword research	Comprehensive
ahrefs	Backlink analysis, content research	Best for links
dataforseo	SERP tracking, backlinks, on-page audits	Comprehensive API
keywords-everywhere	Quick keyword research, traffic estimates	Credit-based

Agent recommendation: Google Search Console is essential (free). Add Semrush or Ahrefs for competitive research. DataForSEO for programmatic SERP data. Keywords Everywhere for quick keyword lookups.

CRM

Customer relationship management and sales tools.

Tool	Best For	CLI Available
hubspot	SMB, marketing + sales alignment	✓
salesforce	Enterprise, complex sales processes	✓
close	SMB, high-velocity sales	✓

Agent recommendation: HubSpot for startups/SMBs. Close for high-velocity inside sales. Salesforce for enterprise.

Payments

Payment processing and subscription management.

Tool	Best For	MCP Available
stripe	SaaS subscriptions, developer-friendly	✓

| paddle | SaaS billing with tax handling | - |

Agent recommendation: Stripe is the default for SaaS. Paddle for built-in tax compliance.

Referral & Affiliate

Tools for referral programs, affiliate tracking, and partner management.

Tool	Best For	Stripe Integration
rewardful	Stripe-native affiliate programs	✓
tolt	SaaS affiliate programs	✓
mention-me	Enterprise referral programs	✓
dub-co	Link tracking, attribution	-
partnerstack	Enterprise partner programs	✓

Agent recommendation: Rewardful or Tolt for Stripe-based SaaS. PartnerStack for enterprise partner programs. Dub.co for link attribution.

Email

Email marketing, transactional email, and automation platforms.

Tool	Best For	MCP Available
mailchimp	SMB email marketing	✓
customer-io	Behavior-based messaging	-
sendgrid	Transactional email at scale	-
resend	Developer-friendly transactional	✓
kit	Creator/newsletter focused	-
beehiiv	Newsletter platform	-
klaviyo	E-commerce email + SMS	-
postmark	Deliverability-focused transactional	-
brevo	Email + SMS, popular in EU	-
activecampaign	Email automation + CRM	-

Agent recommendation: Resend for transactional (dev-friendly). Postmark for deliverability. Customer.io for advanced automation. Kit for creators. Beehiiv for newsletters. Klaviyo for e-commerce email/SMS. ActiveCampaign for email + CRM combo.

Advertising

Paid advertising platforms and campaign management.

Tool	Best For	MCP Available
google-ads	Search intent, high-intent traffic	✓
meta-ads	Demand gen, visual products, B2C	-
linkedin-ads	B2B, job title targeting	-
tiktok-ads	Younger demographics, video	-

Agent recommendation: Google Ads for search intent. Meta for demand generation. LinkedIn for B2B.

Automation

Workflow automation and integration platforms.

Tool	Best For	MCP Available
zapier	No-code integrations	✓

Agent recommendation: Zapier for connecting tools without code.

CRO & A/B Testing

Conversion rate optimization, heatmaps, and experimentation.

Tool	Best For	Notes
hotjar	Heatmaps, recordings, surveys	Visual behavior data
optimizely	A/B testing, feature flags	Enterprise experimentation

Agent recommendation: Hotjar for understanding user behavior. Optimizely for running experiments.

Scheduling

Booking and appointment scheduling tools.

Tool	Best For	Notes
calendly	Meeting scheduling, lead gen	Most popular
savvycal	Personalized scheduling	Developer-friendly

Agent recommendation: Calendly for general use. SavvyCal for personalized booking experiences.

Forms & Surveys

Form builders and survey platforms.

Tool	Best For	Notes
typeform	Interactive forms, surveys	Conversational UX

Agent recommendation: Typeform for engaging forms and surveys.

Messaging

In-app messaging, chat, and customer communication.

Tool	Best For	Notes
intercom	In-app messaging, support, product tours	Full customer platform

Agent recommendation: Intercom for in-app messaging and customer support.

Social Media

Social media scheduling, management, and analytics.

Tool	Best For	Notes
buffer	Social scheduling, analytics	Multi-platform

Agent recommendation: Buffer for scheduling and analytics across social platforms.

Video

Video hosting, analytics, and engagement.

Tool	Best For	Notes
wistia	Video hosting, marketing analytics	Best for marketing video

Agent recommendation: Wistia for marketing video hosting with analytics.

Data Enrichment

Company and person data enrichment for sales and marketing.

Tool	Best For	Notes
clearbit	Company/person enrichment	Now HubSpot Breeze
apollo	B2B prospecting, email finding	Large database
zoominfo	B2B contacts, intent data	Enterprise-grade
clay	Waterfall enrichment, outbound	75+ data providers

Agent recommendation: Clearbit for enrichment. Apollo for prospecting and outbound. ZoomInfo for enterprise B2B data with intent signals. Clay for waterfall enrichment across multiple providers.

Reviews

Review management and social proof platforms.

Tool	Best For	Notes
trustpilot	Consumer business reviews	Most recognized
g2	Software/B2B reviews	Best for SaaS

Agent recommendation: Trustpilot for consumer products. G2 for B2B software.

Push Notifications

Push notification delivery platforms.

Tool	Best For	Notes
onesignal	Multi-channel push notifications	Web + mobile

Agent recommendation: OneSignal for web and mobile push notifications.

Webinar

Webinar and virtual event platforms.

Tool	Best For	Notes
demio	Marketing webinars	Simple, focused
livestorm	Video engagement, webinars	Full event platform

Agent recommendation: Demio for marketing-focused webinars. Livestorm for full event engagement.

Sales Engagement

Sales engagement and outreach automation platforms.

Tool	Best For	Notes
outreach	Enterprise sales engagement	Sequences, tasks, analytics

Agent recommendation: Outreach for enterprise sales teams managing multi-touch sequences at scale.

Product Analytics

Product analytics, feature adoption tracking, and in-app guidance.

Tool	Best For	Notes
pendo	Feature adoption, in-app guides	Product-led growth

Agent recommendation: Pendo for tracking feature adoption and delivering targeted in-app guidance.

Competitive Intelligence

Traffic analytics, competitor benchmarking, and market research.

Tool	Best For	Notes
similarweb	Website traffic, competitor analysis	Traffic sources, keywords

Agent recommendation: Similarweb for competitor traffic analysis and market benchmarking.

AI Content

AI-powered content generation and optimization platforms.

Tool	Best For	Notes
airops	AI content workflows, SEO content	Flow-based automation

Agent recommendation: AirOps for building AI content workflows that generate SEO-optimized content at scale.

Partner Ecosystem

Partner data sharing, co-sell, and ecosystem management.

Tool	Best For	Notes
crossbeam	Account overlaps, co-sell	Now part of Reveal

Agent recommendation: Crossbeam for identifying partner account overlaps and co-sell opportunities.

Email Outreach

Cold email outreach and email finding tools for link building and sales prospecting.

Tool	Best For	Notes
hunter	Email finding, domain search	Largest email database
snov	Email finding, drip campaigns	Built-in sequences
lemlist	Cold email campaigns	Personalization features
instantly	Cold email at scale	Email warmup built-in

Agent recommendation: Hunter for finding emails. Lemlist or Instantly for sending cold email campaigns. Snov for combined finding + outreach.

Data Aggregation

Marketing data pipeline tools that connect multiple platforms for unified reporting.

Tool	Best For	Notes
supermetrics	Cross-platform data pulling	200+ connectors
coupler	Automated data flows to sheets/BI	Scheduled pipelines

Agent recommendation: Supermetrics for pulling data from multiple marketing platforms into unified reports. Coupler.io for automated data flows to spreadsheets and BI tools.

Commerce & CMS

E-commerce platforms and content management systems.

Tool	Best For	CLI Available
shopify	E-commerce, product sales	✓
wordpress	Blogs, content sites	✓
webflow	Design-focused marketing sites	✓

Agent recommendation: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs.

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CLI Tools

Zero-dependency, single-file Node.js CLIs for tools that don't ship their own. See clis/README.md for install instructions and usage.

All CLIs follow a consistent pattern:

• No dependencies — Node 18+ only, uses native fetch
• JSON output — pipe to jq, save to file, or use in scripts
• Env var auth — set {TOOL}_API_KEY and go
• Consistent commands — {tool} <resource> <action> [options]

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MCP-Enabled Tools

These tools have Model Context Protocol servers available, enabling direct agent interaction:

• ga4 - Google Analytics 4 data access
• stripe - Payment and subscription management
• mailchimp - Email campaign management
• google-ads - Ad campaign management
• resend - Transactional email sending
• zapier - Workflow automation
• zoominfo - B2B contacts and intent data
• clay - Data enrichment and outbound automation
• supermetrics - Cross-platform marketing data
• coupler - Marketing data pipelines
• outreach - Sales engagement sequences
• crossbeam - Partner ecosystem data

To use MCP tools, ensure the appropriate MCP server is configured in your environment.

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Quick Start by Use Case

Setting up analytics tracking

1. Read ga4.md for web analytics
2. Read segment.md if routing to multiple tools

Launching a referral program

1. Read rewardful.md or tolt.md for Stripe-based programs
2. Read dub-co.md for link tracking

Setting up email automation

1. Read customer-io.md for behavior-based automation
2. Read resend.md for transactional email

Running email outreach for backlinks

1. Read hunter.md for finding emails
2. Read lemlist.md or instantly.md for sending campaigns

Running paid ads

1. Read google-ads.md for search campaigns
2. Read meta-ads.md for social campaigns