3a85964305
New tools across 13 categories: - Email/Newsletter: beehiiv, klaviyo, postmark, brevo, activecampaign - Data Enrichment: clearbit, apollo - CRO/Testing: hotjar, optimizely - Analytics: plausible - Scheduling: calendly, savvycal - Forms: typeform - Messaging: intercom - Social: buffer - Video: wistia - Payments: paddle - Affiliate: partnerstack - Reviews: trustpilot, g2 - Push: onesignal - Webinar: demio, livestorm Each tool includes a zero-dependency CLI and integration guide. Registry and CLI README updated with all new entries. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
171 lines
3.9 KiB
Markdown
171 lines
3.9 KiB
Markdown
# Optimizely
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A/B testing and experimentation platform with a REST API for managing projects, experiments, campaigns, and results.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | Projects, Experiments, Campaigns, Audiences, Results |
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| MCP | - | Not available |
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| CLI | ✓ | [optimizely.js](../clis/optimizely.js) |
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| SDK | ✓ | JavaScript, Python, Ruby, Java, Go, C#, PHP, React, Swift, Android |
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## Authentication
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- **Type**: Bearer Token (Personal Access Token or OAuth 2.0)
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- **Header**: `Authorization: Bearer {personal_token}`
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- **Get token**: https://app.optimizely.com/v2/profile/api > Generate New Token
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## Common Agent Operations
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### List Projects
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```bash
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GET https://api.optimizely.com/v2/projects
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```
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### Get Project
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```bash
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GET https://api.optimizely.com/v2/projects/{project_id}
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```
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### List Experiments
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```bash
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GET https://api.optimizely.com/v2/experiments?project_id={project_id}
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```
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### Get Experiment
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```bash
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GET https://api.optimizely.com/v2/experiments/{experiment_id}
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```
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### Get Experiment Results
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```bash
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GET https://api.optimizely.com/v2/experiments/{experiment_id}/results
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```
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### Create Experiment
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```bash
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POST https://api.optimizely.com/v2/experiments
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{
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"project_id": 12345,
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"name": "Homepage CTA Test",
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"type": "a/b",
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"variations": [
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{ "name": "Control", "weight": 5000 },
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{ "name": "Variation 1", "weight": 5000 }
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],
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"metrics": [{ "event_id": 67890 }],
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"status": "not_started"
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}
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```
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### Update Experiment
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```bash
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PATCH https://api.optimizely.com/v2/experiments/{experiment_id}
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{
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"status": "running"
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}
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```
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### List Campaigns
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```bash
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GET https://api.optimizely.com/v2/campaigns?project_id={project_id}
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```
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### Get Campaign Results
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```bash
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GET https://api.optimizely.com/v2/campaigns/{campaign_id}/results
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```
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### List Audiences
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```bash
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GET https://api.optimizely.com/v2/audiences?project_id={project_id}
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```
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### List Events
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```bash
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GET https://api.optimizely.com/v2/events?project_id={project_id}
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```
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### List Pages
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```bash
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GET https://api.optimizely.com/v2/pages?project_id={project_id}
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```
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## Key Metrics
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### Experiment Results
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- `variation_id` - Variation identifier
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- `variation_name` - Variation display name
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- `visitors` - Unique visitors per variation
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- `conversions` - Conversion count
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- `conversion_rate` - Rate as decimal
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- `improvement` - Percentage improvement vs. control
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- `statistical_significance` - Confidence level
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- `is_baseline` - Whether this is the control
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### Experiment Properties
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- `name` - Experiment name
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- `status` - not_started, running, paused, archived
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- `type` - a/b, multivariate, personalization
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- `traffic_allocation` - Percentage of traffic (0-10000 = 0-100%)
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- `variations` - Array of variations with weights
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## Parameters
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### List Experiments
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- `project_id` (required) - Project to list experiments for
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- `page` - Page number
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- `per_page` - Results per page (default: 25)
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- `status` - Filter by status
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### Get Results
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- `start_time` - Results start time (ISO 8601)
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- `end_time` - Results end time (ISO 8601)
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### Create Experiment
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- `project_id` (required) - Parent project
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- `name` (required) - Experiment name
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- `type` - Experiment type (default: a/b)
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- `variations` (required) - Array of variations with name and weight
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- `metrics` - Array of metric/event configurations
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- `audience_conditions` - Targeting conditions
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- `traffic_allocation` - Traffic percentage (0-10000)
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## When to Use
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- Running A/B tests on web pages and features
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- Managing experimentation programs at scale
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- Pulling experiment results for analysis
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- Automating experiment creation and monitoring
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- Feature flag management
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- Personalization campaigns
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## Rate Limits
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- 50 requests/second per personal token
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- Pagination via `page` and `per_page` parameters
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- OpenAPI spec available at https://api.optimizely.com/v2/swagger.json
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## Relevant Skills
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- ab-test-setup
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- page-cro
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- landing-page
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- personalization
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- analytics-tracking
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