hvac-marketing-skills/tools/integrations/wistia.md
Corey Haines 3a85964305 feat: add 23 new CLI tools and integration guides
New tools across 13 categories:
- Email/Newsletter: beehiiv, klaviyo, postmark, brevo, activecampaign
- Data Enrichment: clearbit, apollo
- CRO/Testing: hotjar, optimizely
- Analytics: plausible
- Scheduling: calendly, savvycal
- Forms: typeform
- Messaging: intercom
- Social: buffer
- Video: wistia
- Payments: paddle
- Affiliate: partnerstack
- Reviews: trustpilot, g2
- Push: onesignal
- Webinar: demio, livestorm

Each tool includes a zero-dependency CLI and integration guide.
Registry and CLI README updated with all new entries.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-17 11:28:41 -08:00

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# Wistia
Video hosting, management, and analytics platform built for marketers with detailed engagement tracking.
## Capabilities
| Integration | Available | Notes |
|-------------|-----------|-------|
| API | ✓ | Data API (v1/modern), Stats API, Upload API |
| MCP | - | Not available |
| CLI | ✓ | [wistia.js](../clis/wistia.js) |
| SDK | ✓ | Ruby (official), community wrappers for other languages |
## Authentication
- **Type**: Bearer Token
- **Header**: `Authorization: Bearer {api_token}`
- **Get key**: Account Settings > API tab at https://account.wistia.com/account/api
- **Note**: Only Account Owners can create/manage tokens. Tokens can only be copied when first created.
## Common Agent Operations
### List all projects
```bash
GET https://api.wistia.com/v1/projects.json?page=1&per_page=25
```
### Create a project
```bash
POST https://api.wistia.com/v1/projects.json
{
"name": "Marketing Videos Q1"
}
```
### List all media
```bash
GET https://api.wistia.com/v1/medias.json?page=1&per_page=25
```
### Get media details
```bash
GET https://api.wistia.com/v1/medias/{media_hashed_id}.json
```
### Get media stats
```bash
GET https://api.wistia.com/v1/medias/{media_hashed_id}/stats.json
```
### Get account-wide stats
```bash
GET https://api.wistia.com/v1/stats/account.json
```
### Get media engagement data (heatmap)
```bash
GET https://api.wistia.com/v1/stats/medias/{media_id}/engagement.json
```
### Get media stats by date
```bash
GET https://api.wistia.com/v1/stats/medias/{media_id}/by_date.json?start_date=2026-01-01&end_date=2026-01-31
```
### List visitors
```bash
GET https://api.wistia.com/v1/stats/visitors.json?page=1&per_page=25
```
### List viewing events
```bash
GET https://api.wistia.com/v1/stats/events.json?media_id={media_id}
```
### Update media metadata
```bash
PUT https://api.wistia.com/v1/medias/{media_hashed_id}.json
{
"name": "Updated Video Title",
"description": "New description"
}
```
### List captions for a video
```bash
GET https://api.wistia.com/v1/medias/{media_hashed_id}/captions.json
```
## API Versions
Wistia has two API versions:
- **v1** (`/v1/`) - Legacy, perpetually supported, no breaking changes
- **modern** (`/modern/`) - Current version, date-based versioning via `X-Wistia-Api-Version` header
The CLI uses v1 for maximum stability.
## Key Metrics
### Media Stats
- `plays` - Total video plays
- `visitors` - Unique visitors
- `pageLoads` - Page load count
- `averagePercentWatched` - Average watch percentage
- `percentOfVisitorsClickingPlay` - Play click rate
### Engagement Data
- Heatmap data showing exactly where viewers watch, rewatch, and drop off
- Per-second engagement breakdown
### Account Stats
- `total_medias` - Total video count
- `total_plays` - Account-wide plays
- `total_hours_watched` - Total hours of video watched
## Parameters
### Media List Parameters
- `page` - Page number (default: 1)
- `per_page` - Results per page (default: 25, max: 100)
- `project_id` - Filter by project
- `name` - Filter by name
- `type` - Filter by type (Video, Audio, Image, etc.)
### Stats Date Parameters
- `start_date` - Start date (YYYY-MM-DD)
- `end_date` - End date (YYYY-MM-DD)
## When to Use
- Hosting marketing and product videos with analytics
- Tracking video engagement and viewer behavior
- A/B testing video thumbnails and CTAs
- Embedding videos with custom player branding
- Analyzing which parts of videos drive engagement
- Lead generation via video email gates
## Rate Limits
- 600 requests per minute per account
- Exceeding returns HTTP 429 with `Retry-After` header
- Asset access (media file downloads) does not count toward limit
- Events data returns records from past 2 years only
## Relevant Skills
- video-marketing
- content-repurposing
- landing-page-optimization
- lead-generation