4ff486a702
New tools: Clay, Outreach, ZoomInfo, Close, Pendo, Similarweb, Supermetrics, AirOps, Crossbeam, and Coupler.io. Each includes a zero-dependency Node.js CLI and an integration guide. Updates REGISTRY.md with new tool index entries, categories, and MCP-enabled tools list. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
150 lines
4.2 KiB
Markdown
150 lines
4.2 KiB
Markdown
# Similarweb
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Competitive traffic intelligence platform providing website analytics, traffic sources, keyword data, and competitor insights.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | Traffic, Search, Referrals, Competitors, Geography |
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| MCP | - | Not available |
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| CLI | ✓ | [similarweb.js](../clis/similarweb.js) |
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| SDK | - | REST API only |
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## Authentication
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- **Type**: API Key
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- **Query param**: `?api_key={key}`
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- **Get key**: Account Settings > API at https://account.similarweb.com
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## Common Agent Operations
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### Total Visits
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```bash
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GET https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/visits?api_key={key}&start_date=2024-01&end_date=2024-03&country=us&granularity=monthly
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```
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### Pages Per Visit
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```bash
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GET https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/pages-per-visit?api_key={key}&start_date=2024-01&end_date=2024-03
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```
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### Average Visit Duration
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```bash
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GET https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/average-visit-duration?api_key={key}&start_date=2024-01&end_date=2024-03
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```
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### Bounce Rate
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```bash
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GET https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/bounce-rate?api_key={key}&start_date=2024-01&end_date=2024-03
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```
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### Traffic Sources Breakdown
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```bash
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GET https://api.similarweb.com/v1/website/example.com/traffic-sources/overview?api_key={key}&start_date=2024-01&end_date=2024-03
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```
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### Top Referral Sites
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```bash
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GET https://api.similarweb.com/v1/website/example.com/traffic-sources/referrals?api_key={key}&start_date=2024-01&end_date=2024-03
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```
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### Organic Keywords
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```bash
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GET https://api.similarweb.com/v1/website/example.com/search/organic-search-keywords?api_key={key}&start_date=2024-01&end_date=2024-03
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```
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### Paid Keywords
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```bash
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GET https://api.similarweb.com/v1/website/example.com/search/paid-search-keywords?api_key={key}&start_date=2024-01&end_date=2024-03
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```
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### Similar Sites / Competitors
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```bash
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GET https://api.similarweb.com/v1/website/example.com/similar-sites/similarsites?api_key={key}
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```
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### Category Ranking
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```bash
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GET https://api.similarweb.com/v1/website/example.com/category-rank/category-rank?api_key={key}
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```
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### Traffic by Country
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```bash
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GET https://api.similarweb.com/v1/website/example.com/geo/traffic-by-country?api_key={key}&start_date=2024-01&end_date=2024-03
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```
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## Key Metrics
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### Traffic & Engagement
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- `visits` - Total visits for the period
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- `pages_per_visit` - Average pages viewed per visit
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- `average_visit_duration` - Average session duration in seconds
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- `bounce_rate` - Percentage of single-page visits
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### Traffic Sources
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- `search` - Organic + paid search percentage
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- `social` - Social media traffic percentage
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- `direct` - Direct traffic percentage
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- `referrals` - Referral traffic percentage
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- `mail` - Email traffic percentage
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- `display_ads` - Display advertising percentage
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### Search Keywords
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- `search_term` - Keyword text
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- `share` - Traffic share percentage
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- `volume` - Search volume
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- `cpc` - Cost per click
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- `position` - Average ranking position
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### Geography
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- `country` - Country code
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- `share` - Traffic share from that country
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## Parameters
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### Common Parameters
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- `start_date` - Start month (YYYY-MM format)
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- `end_date` - End month (YYYY-MM format)
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- `country` - Two-letter country code (e.g., us, gb, de)
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- `granularity` - Data granularity: monthly, weekly, daily
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### Search Parameters
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- `limit` - Number of keywords to return
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- `country` - Filter by country
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## When to Use
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- Analyzing competitor website traffic and engagement metrics
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- Benchmarking your site against competitors
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- Identifying top traffic sources for any website
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- Discovering competitor organic and paid keywords
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- Finding similar sites and competitive landscape
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- Understanding geographic traffic distribution
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- Auditing SEO performance relative to competitors
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- Researching market share by traffic volume
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## Rate Limits
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- Rate limits vary by plan tier
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- Standard: 10 requests/second
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- Data availability depends on plan (3 months to 36 months historical)
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- Some endpoints require Premium or Enterprise plans
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## Relevant Skills
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- seo-audit
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- competitor-alternatives
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- paid-ads
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- content-strategy
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