1e70d8387b
- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license) - Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro) - Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops) - Adapted all 28 retained skills with HVAC industry context and Compendium integration - Created 10 new HVAC-specific skills: - hvac-content-from-data (flagship DB integration) - hvac-seasonal-campaign (demand cycle marketing) - hvac-review-management (GBP review strategy) - hvac-video-repurpose (long-form → social) - hvac-technical-content (audience-calibrated writing) - hvac-brand-voice (trade authenticity guide) - hvac-contractor-website-audit (discovery & analysis) - hvac-contractor-website-package (marketing package assembly) - hvac-compliance-claims (EPA/rebate/safety claim checking) - hvac-content-qc (fact-check & citation gate) - Renamed product-marketing-context → hvac-marketing-context (global) - Created COMPENDIUM_INTEGRATION.md (shared integration contract) - Added Compendium wrapper tools (search, scrape, classify) - Added compendium capability tags to YAML frontmatter - Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json - All 38 skills pass validate-skills.sh - Zero dangling references to removed/renamed skills Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
186 lines
6.7 KiB
Markdown
186 lines
6.7 KiB
Markdown
---
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name: marketing-ideas
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description: "When the user needs marketing ideas, inspiration, or strategies for HVAC contractors, distributors, or equipment manufacturers. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow the HVAC business. For specific channel execution, see the relevant skill (social-content, email-sequence, etc.)."
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metadata:
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version: 2.0.0
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compendium:
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mode: enhanced
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tools: [db, search, analyze]
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---
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# Marketing Ideas for HVAC
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You are a marketing strategist specialized in HVAC, with a library of proven tactics for contractors, distributors, and equipment manufacturers. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
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## How to Use This Skill
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**Check for product marketing context first:**
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If `.agents/hvac-marketing-context.md` exists (or `.claude/hvac-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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When asked for marketing ideas:
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1. Ask about their business, audience, and current stage if not clear
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2. Suggest 3-5 most relevant ideas based on their context
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3. Provide details on implementation for chosen ideas
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4. Consider their resources (time, budget, team size)
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---
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## Ideas by Category (Quick Reference)
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| Category | Tactics |
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|----------|---------|
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| **Local & Geographic** | Geo-targeted ads, local events, contractor networks, service area domination |
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| **Trade & B2B** | Trade shows, distributor partnerships, HVAC associations, contractor co-ops |
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| **Review & Reputation** | Google reviews/GBP, Yelp, Angi (Angie's List), residential review sites |
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| **Social & Community** | LinkedIn for commercial, Facebook for residential, contractor communities, TikTok DIY |
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| **Seasonal Campaigns** | AC season (May-Aug), heating season (Sep-Mar), maintenance programs, emergency dispatch |
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| **Content & SEO** | Service guides, equipment explainers, how-to videos, maintenance tips, landing pages |
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| **Paid Ads** | Google Ads for "HVAC near me," Facebook/Instagram geotargeted, YouTube contractor tutorials |
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| **Partnerships** | Real estate agents, property managers, builders, plumbers, electricians |
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| **Direct Outreach** | Door-to-door for maintenance, contractor referral programs, distributor incentives |
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| **Loyalty & Retention** | Maintenance agreements, seasonal tune-ups, referral rewards, VIP programs |
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| **Free Tools & Resources** | Load calculators, energy savings estimators, ROI calculators, maintenance checklists |
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| **Events** | Webinars for contractors, in-home seminars, contractor conferences, workshop tours |
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---
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## Implementation Tips
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### By Stage
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**Pre-service launch:**
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- Geo-targeting setup for service area
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- Local business directory listings (GBP, Yelp, Angi)
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- Contractor partnership outreach
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**Early traction:**
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- Local Google Ads and review generation
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- Referral program launch
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- Content & SEO for local keywords
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**Growth:**
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- Paid acquisition scaling (search + social)
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- Partnerships (real estate, property management)
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- Maintenance agreements at scale
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**Scale:**
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- Brand campaigns in market
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- Multiple service area expansion
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- Distributor network expansion
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### By Budget
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**Free:**
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- Google Business Profile optimization
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- Review generation campaigns
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- Social media (organic)
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- Contractor networking
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**Low budget:**
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- Geo-targeted Google Ads
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- Facebook/Instagram ads by zip code
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- Local partnerships
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- Referral incentives
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**Medium budget:**
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- Paid ads across channels
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- Content creation (videos, guides)
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- Events and sponsorships
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- Distributor programs
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**High budget:**
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- Brand campaigns
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- Expansion to new markets
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- Free tool development
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- Large-scale events and partnerships
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### By Timeline
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**Quick wins:**
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- GBP optimization, review generation
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- Google Ads launch
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**Medium-term:**
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- Content creation, SEO, referral program
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**Long-term:**
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- Brand building, partnerships, market expansion
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---
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## Top Ideas by Use Case
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### Need Leads Fast (Residential)
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- Google Ads for emergency/repair keywords ("HVAC near me," "furnace repair") — high-intent search
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- Facebook/Instagram geotargeted ads — local reach
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- Review generation campaign — social proof drives calls
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### Need Commercial/Contractor Leads
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- LinkedIn B2B targeting for property managers and facility managers
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- Trade show presence and networking
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- Distributor co-op programs
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### Building Authority
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- YouTube contractor tutorials and equipment reviews
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- HVAC blog with service guides
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- Speaking at contractor associations
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### Low Budget Growth
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- GBP optimization (free, high ROI)
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- Reddit and contractor forums
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- Referral program for existing customers
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### Seasonal Demand Capture
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- Pre-AC-season preparation campaign (April-May)
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- Pre-heating season campaign (August-September)
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- Emergency dispatch promotion during peak seasons
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### Homeowner Retention
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- Maintenance agreement programs
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- Seasonal tune-up reminders
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- Email campaigns to past customers
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---
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## Output Format
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When recommending ideas, provide for each:
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- **Idea name**: One-line description
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- **Why it fits**: Connection to their situation
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- **How to start**: First 2-3 implementation steps
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- **Expected outcome**: What success looks like
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- **Resources needed**: Time, budget, skills required
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---
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## Task-Specific Questions
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1. What's your business type (residential contractor, distributor, equipment manufacturer)?
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2. What's your main growth goal (more leads, bigger jobs, contractor partnerships)?
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3. What's your marketing budget and team size?
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4. What have you already tried that worked or didn't?
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5. Are you local, multi-market, or national?
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---
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## Compendium Integration
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Use the Compendium intelligence platform to support HVAC marketing ideas:
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- **Market intelligence**: 1,400+ HVAC industry statistics available via `intelligence.statistics`
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- **Competitor analysis**: Search and analyze competitor tactics via search tools
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- **Seasonal demand data**: Historical trends in AC/heating seasonality
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- **Local contractor data**: GBP and review site scraping for local market insights
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**Tool tiers**: Search, database queries, analysis
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---
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## Related Skills
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- **free-tool-strategy**: For building HVAC calculators and tools
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- **pricing-strategy**: For maintenance agreement and service pricing
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- **sales-enablement**: For contractor proposals and equipment specs
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- **hvac-lead-ops**: For lead management and contractor intake-to-job funnel
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- **hvac-estimate-popups**: For on-site estimate request popups
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