hvac-marketing-skills/tools/integrations/hotjar.md
Corey Haines 3a85964305 feat: add 23 new CLI tools and integration guides
New tools across 13 categories:
- Email/Newsletter: beehiiv, klaviyo, postmark, brevo, activecampaign
- Data Enrichment: clearbit, apollo
- CRO/Testing: hotjar, optimizely
- Analytics: plausible
- Scheduling: calendly, savvycal
- Forms: typeform
- Messaging: intercom
- Social: buffer
- Video: wistia
- Payments: paddle
- Affiliate: partnerstack
- Reviews: trustpilot, g2
- Push: onesignal
- Webinar: demio, livestorm

Each tool includes a zero-dependency CLI and integration guide.
Registry and CLI README updated with all new entries.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-17 11:28:41 -08:00

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# Hotjar
Behavior analytics platform with heatmaps, session recordings, and surveys for understanding user experience.
## Capabilities
| Integration | Available | Notes |
|-------------|-----------|-------|
| API | ✓ | Surveys, Responses, Sites, Heatmaps, Recordings |
| MCP | - | Not available |
| CLI | ✓ | [hotjar.js](../clis/hotjar.js) |
| SDK | ✓ | JavaScript tracking snippet, Identify API, Events API |
## Authentication
- **Type**: OAuth 2.0 Client Credentials
- **Token endpoint**: `POST https://api.hotjar.io/v1/oauth/token`
- **Header**: `Authorization: Bearer {access_token}`
- **Get credentials**: Hotjar Dashboard > Integrations > API
- **Token expiry**: 3600 seconds (1 hour)
### Token Request
```bash
POST https://api.hotjar.io/v1/oauth/token
Content-Type: application/x-www-form-urlencoded
grant_type=client_credentials&client_id={client_id}&client_secret={client_secret}
```
### Token Response
```json
{
"access_token": "<token>",
"token_type": "Bearer",
"expires_in": 3600
}
```
## Common Agent Operations
### List Sites
```bash
GET https://api.hotjar.io/v1/sites
Authorization: Bearer {access_token}
```
### List Surveys
```bash
GET https://api.hotjar.io/v1/sites/{site_id}/surveys
Authorization: Bearer {access_token}
```
### Get Survey Responses
```bash
GET https://api.hotjar.io/v1/sites/{site_id}/surveys/{survey_id}/responses?limit=100
Authorization: Bearer {access_token}
```
Supports cursor-based pagination with `cursor` and `limit` parameters.
### List Heatmaps
```bash
GET https://api.hotjar.io/v1/sites/{site_id}/heatmaps
Authorization: Bearer {access_token}
```
### List Recordings
```bash
GET https://api.hotjar.io/v1/sites/{site_id}/recordings
Authorization: Bearer {access_token}
```
### List Forms
```bash
GET https://api.hotjar.io/v1/sites/{site_id}/forms
Authorization: Bearer {access_token}
```
## Key Metrics
### Survey Response Data
- `response_id` - Unique response identifier
- `answers` - Array of question/answer pairs
- `created_at` - Response timestamp
- `device_type` - Desktop, mobile, tablet
### Heatmap Data
- `url` - Page URL
- `click_count` - Total clicks tracked
- `visitors` - Unique visitors
- `created_at` - Heatmap creation date
### Recording Data
- `recording_id` - Unique recording ID
- `duration` - Session duration
- `pages_visited` - Pages in session
- `device` - Device information
## Parameters
### Survey Responses
- `limit` - Results per page (default: 100)
- `cursor` - Pagination cursor from previous response
- `sort` - Sort order (default: created_at desc)
### Recordings
- `limit` - Results per page
- `cursor` - Pagination cursor
- `date_from` - Start date filter
- `date_to` - End date filter
## When to Use
- Analyzing user behavior patterns on landing pages
- Collecting qualitative feedback via on-site surveys
- Identifying UX issues through session recordings
- Understanding scroll depth and engagement via heatmaps
- Validating CRO hypotheses with user behavior data
- Form abandonment analysis
## Rate Limits
- 3000 requests/minute (50 per second)
- Rate limited by source IP address
- Cursor-based pagination for large result sets
## Relevant Skills
- page-cro
- ab-test-setup
- analytics-tracking
- ux-audit
- landing-page