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fix: codex review

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Valentin Manes 2026-02-14 15:15:42 +01:00
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skills/cold-email/references/follow-up-sequences.md
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@ -7,7 +7,7 @@
- Highest single-email reply rate: **8.4%** (Belkins).
- 4–7 email campaigns achieve **27% reply rates** vs 9% for 1–3 emails (Woodpecker, 20M emails).
- By 4th follow-up, response rates drop **55%** and spam complaints **triple**.
- Resolution: longer sequences catch different timing windows. Cap at 5 follow-ups max. Each must add genuinely new value.
- Resolution: longer sequences catch different timing windows. Cap at 4 follow-ups (5 total emails). Each must add genuinely new value.
## Optimal Cadence

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skills/cold-email/references/subject-lines.md
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@ -48,6 +48,6 @@ Data conflicts: Belkins says questions perform well (46% open rate). Lavender sa
Executives receive 300–400 emails daily, decide in seconds. They respond **23% more often** than non-C-suite when emails pass their filter (6.4% reply rate).
What works: ultra-concise, human, understated. "{{Name}}, can you help me?" (up to 67% open rate on good lists) · "thank you" · "an update" · "a question" · reference to a specific project.
What works: ultra-concise, human, understated. "{{companyInitiative}}" · "thank you" · "an update" · "a question" · reference to a specific project or trigger event.
Anything "salesy" is immediately rejected.