From d8df68677f63635f917ee9d7180774276bacc25f Mon Sep 17 00:00:00 2001 From: Valentin Manes Date: Sat, 14 Feb 2026 15:15:42 +0100 Subject: [PATCH] fix: codex review --- skills/cold-email/references/follow-up-sequences.md | 2 +- skills/cold-email/references/subject-lines.md | 2 +- 2 files changed, 2 insertions(+), 2 deletions(-) diff --git a/skills/cold-email/references/follow-up-sequences.md b/skills/cold-email/references/follow-up-sequences.md index 9e11e18..f32d6d7 100644 --- a/skills/cold-email/references/follow-up-sequences.md +++ b/skills/cold-email/references/follow-up-sequences.md @@ -7,7 +7,7 @@ - Highest single-email reply rate: **8.4%** (Belkins). - 4–7 email campaigns achieve **27% reply rates** vs 9% for 1–3 emails (Woodpecker, 20M emails). - By 4th follow-up, response rates drop **55%** and spam complaints **triple**. -- Resolution: longer sequences catch different timing windows. Cap at 5 follow-ups max. Each must add genuinely new value. +- Resolution: longer sequences catch different timing windows. Cap at 4 follow-ups (5 total emails). Each must add genuinely new value. ## Optimal Cadence diff --git a/skills/cold-email/references/subject-lines.md b/skills/cold-email/references/subject-lines.md index d3dbd33..3a2cc59 100644 --- a/skills/cold-email/references/subject-lines.md +++ b/skills/cold-email/references/subject-lines.md @@ -48,6 +48,6 @@ Data conflicts: Belkins says questions perform well (46% open rate). Lavender sa Executives receive 300–400 emails daily, decide in seconds. They respond **23% more often** than non-C-suite when emails pass their filter (6.4% reply rate). -What works: ultra-concise, human, understated. "{{Name}}, can you help me?" (up to 67% open rate on good lists) · "thank you" · "an update" · "a question" · reference to a specific project. +What works: ultra-concise, human, understated. "{{companyInitiative}}" · "thank you" · "an update" · "a question" · reference to a specific project or trigger event. Anything "salesy" is immediately rejected.