Update CLAUDE.md with improved /init format
- Restructured to follow /init specifications for Claude Code - Added clear command reference for setup and development - Documented architecture patterns (tool system, providers, conversation continuity) - Explained schema generation and file processing systems - Removed planning/roadmap content (belongs in PLAN.md) - Added practical debugging tips and implementation patterns - Focused on non-obvious architecture insights
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CLAUDE.md
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CLAUDE.md
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# Claude Development Guide for Zen-Marketing MCP Server
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# CLAUDE.md
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This file contains essential commands and workflows for developing the Zen-Marketing MCP Server - a specialized marketing-focused fork of Zen MCP Server.
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This file provides guidance to Claude Code (claude.ai/code) when working with code in this repository.
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## Project Context
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## Project Overview
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**What is Zen-Marketing?**
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Zen-Marketing is an MCP server for Claude Desktop providing AI-powered marketing tools. It's a fork of Zen MCP Server, specialized for marketing workflows rather than software development.
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A Claude Desktop MCP server providing AI-powered marketing tools focused on:
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- Content variation generation for A/B testing
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- Cross-platform content adaptation
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- Writing style enforcement
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- SEO optimization for WordPress
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- Guest content editing with voice preservation
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- Technical fact verification
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- Internal linking strategy
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- Multi-channel campaign planning
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**Target User:** Solo marketing professionals managing technical B2B content, particularly in industries like HVAC, SaaS, and technical education.
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**Key distinction:** This server generates content variations, enforces writing styles, and optimizes for platforms (LinkedIn, newsletters, WordPress) - not code review or debugging.
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**Key Difference from Zen Code:** This is for marketing/content work, not software development. Tools generate content variations, enforce writing styles, and optimize for platforms like LinkedIn, newsletters, and WordPress - not code review or debugging.
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**Target user:** Solo marketing professionals managing technical B2B content (HVAC, SaaS, technical education).
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## Quick Reference Commands
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## Essential Commands
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### Initial Setup
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### Setup and Running
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```bash
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```bash
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# Navigate to project directory
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# Initial setup
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cd ~/mcp/zen-marketing
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./run-server.sh
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# Copy core files from zen-mcp-server (if starting fresh)
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# Manual setup
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# We'll do this in the new session
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# Create virtual environment
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python3 -m venv .venv
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python3 -m venv .venv
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source .venv/bin/activate
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source .venv/bin/activate
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# Install dependencies (once requirements.txt is created)
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pip install -r requirements.txt
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pip install -r requirements.txt
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# Create .env file
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cp .env.example .env
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cp .env.example .env
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# Edit .env with your API keys
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# Edit .env with API keys
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```
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### Development Workflow
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# Run server
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```bash
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# Activate environment
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source .venv/bin/activate
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# Run code quality checks (once implemented)
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./code_quality_checks.sh
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# Run server locally for testing
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python server.py
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python server.py
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# View logs
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# Run with debug logging
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LOG_LEVEL=DEBUG python server.py
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```
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### Testing and Development
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```bash
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# Watch logs during development
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tail -f logs/mcp_server.log
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tail -f logs/mcp_server.log
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# Run tests
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# Filter logs for specific tool
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python -m pytest tests/ -v
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tail -f logs/mcp_server.log | grep -E "(TOOL_CALL|ERROR|contentvariant)"
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# Test with Claude Desktop after changes
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# Restart Claude Desktop to reload MCP server configuration
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```
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```
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### Claude Desktop Configuration
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### Claude Desktop Configuration
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Add to `~/.claude.json`:
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Configuration file: `~/.claude.json` or `~/Library/Application Support/Claude/claude_desktop_config.json`
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```json
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```json
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{
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{
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"mcpServers": {
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"mcpServers": {
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"zen-marketing": {
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"zen-marketing": {
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"command": "/home/ben/mcp/zen-marketing/.venv/bin/python",
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"command": "/Users/ben/dev/mcp/zen-marketing/.venv/bin/python",
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"args": ["/home/ben/mcp/zen-marketing/server.py"],
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"args": ["/Users/ben/dev/mcp/zen-marketing/server.py"],
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"env": {
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"env": {
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"OPENROUTER_API_KEY": "your-openrouter-key",
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"GEMINI_API_KEY": "your-key",
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"GEMINI_API_KEY": "your-gemini-key",
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"DEFAULT_MODEL": "google/gemini-2.5-pro-latest",
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"DEFAULT_MODEL": "gemini-2.5-pro",
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"FAST_MODEL": "google/gemini-2.5-flash-preview-09-2025",
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"FAST_MODEL": "gemini-flash",
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"CREATIVE_MODEL": "minimax/minimax-m2",
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"CREATIVE_MODEL": "minimax-m2",
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"ENABLE_WEB_SEARCH": "true",
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"ENABLE_WEB_SEARCH": "true",
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"DISABLED_TOOLS": "",
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"LOG_LEVEL": "INFO"
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"LOG_LEVEL": "INFO"
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}
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}
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}
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}
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@ -86,481 +68,316 @@ Add to `~/.claude.json`:
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}
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}
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```
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```
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**After modifying config:** Restart Claude Desktop for changes to take effect.
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**Critical:** After modifying configuration, restart Claude Desktop completely for changes to take effect.
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## Tool Development Guidelines
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## Architecture Overview
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### Tool Categories
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### Tool System Design
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**Simple Tools** (single-shot, fast response):
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The codebase uses a two-tier tool architecture inherited from Zen MCP Server:
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1. **Simple Tools** (`tools/simple/base.py`): Single-shot request/response tools for fast iteration
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- Example: `contentvariant` - generates 5-25 variations in one call
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- Use `ToolModelCategory.FAST_RESPONSE` for quick operations
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- Inherit from `SimpleTool` base class
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- Inherit from `SimpleTool` base class
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- Focus on speed and iteration
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- Examples: `contentvariant`, `platformadapt`, `subjectlines`, `factcheck`
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- Use fast models (gemini-flash) when possible
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**Workflow Tools** (multi-step processes):
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2. **Workflow Tools** (`tools/workflow/base.py`): Multi-step systematic processes
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- Inherit from `WorkflowTool` base class
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- Track `step_number`, `total_steps`, `next_step_required`
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- Systematic step-by-step workflows
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- Maintain `findings` and `confidence` across steps
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- Track progress, confidence, findings
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- Example: `styleguide` - detect → flag → rewrite → validate
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- Examples: `styleguide`, `seooptimize`, `guestedit`, `linkstrategy`
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- Use `ToolModelCategory.DEEP_THINKING` for complex analysis
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### Temperature Guidelines for Marketing Tools
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### Provider System
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- **High (0.7-0.8)**: Content variation, creative adaptation
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Model providers are managed through a registry pattern (`providers/registry.py`):
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- **Medium (0.5-0.6)**: Balanced tasks, campaign planning
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- **Low (0.3-0.4)**: Analytical work, SEO optimization
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- **Very Low (0.2)**: Fact-checking, technical verification
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### Model Selection Strategy
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- **Priority order:** GOOGLE (Gemini) → OPENAI → XAI → DIAL → CUSTOM → OPENROUTER
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- **Lazy initialization:** Providers are only instantiated when first needed
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- **Model categories:** Tools request `FAST_RESPONSE` or `DEEP_THINKING`, registry selects best available model
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- **Fallback chain:** If primary provider fails, falls back to next in priority order
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**Gemini 2.5 Pro** (`gemini-2.5-pro`):
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Key providers:
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- Analytical and strategic work
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- `gemini.py` - Google Gemini API (analytical work)
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- SEO optimization
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- `openai_compatible.py` - OpenAI and compatible APIs
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- Guest editing
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- `openrouter.py` - Fallback for cloud models
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- Internal linking analysis
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- `custom.py` - Self-hosted models
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- Voice analysis
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- Campaign planning
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- Fact-checking
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**Gemini Flash** (`gemini-flash`):
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### Conversation Continuity
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- Fast bulk generation
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- Subject line creation
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- Quick variations
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- Cost-effective iterations
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**Minimax M2** (`minimax-m2`):
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Every tool supports `continuation_id` for stateful conversations:
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- Creative content generation
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- Platform adaptation
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- Content repurposing
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- Marketing copy variations
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### System Prompt Best Practices
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1. First call returns a `continuation_id` in response
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2. Subsequent calls include this ID to preserve context
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3. Stored in-memory with 6-hour expiration (configurable)
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4. Managed by `utils/conversation_memory.py`
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Marketing tool prompts should:
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This allows follow-up interactions like:
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1. **Specify output format clearly** (JSON, markdown, numbered list)
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- "Now check if this new draft matches the voice" (after voice analysis)
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2. **Include platform constraints** (character limits, formatting rules)
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- "Generate 10 more variations with different angles" (after initial generation)
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3. **Emphasize preservation** (voice, expertise, technical accuracy)
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4. **Request rationale** (why certain variations work, what to test)
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5. **Avoid code terminology** (use "content" not "implementation")
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Example prompt structure:
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### File Processing
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```python
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CONTENTVARIANT_PROMPT = """
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You are a marketing content strategist specializing in A/B testing and variation generation.
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TASK: Generate multiple variations of marketing content for testing different approaches.
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Tools automatically handle file inputs (`utils/file_utils.py`):
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- Directory expansion (recursively processes all files in directory)
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- Deduplication (removes duplicate file paths)
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- Image support (screenshots, brand assets via `utils/image_utils.py`)
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- Path resolution (converts relative to absolute paths)
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OUTPUT FORMAT:
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Files are included in model context, so tools can reference brand guidelines, content samples, etc.
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Return variations as numbered list, each with:
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1. The variation text
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2. The testing angle (what makes it different)
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3. Predicted audience response
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CONSTRAINTS:
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### Schema Generation
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- Maintain core message across variations
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- Respect platform character limits if specified
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- Preserve brand voice characteristics
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- Generate genuinely different approaches, not just word swaps
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VARIATION TYPES:
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Tools use a builder pattern for MCP schemas (`tools/shared/schema_builders.py`):
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- Hook variations: Different opening angles
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- `SchemaBuilder` - Generates MCP tool schemas from Pydantic models
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- Length variations: Short, medium, long
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- `WorkflowSchemaBuilder` - Specialized for workflow tools with step tracking
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- Tone variations: Professional, conversational, urgent
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- Automatic field type conversion (Pydantic → JSON Schema)
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- Structure variations: Question, statement, story
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- Shared field definitions (files, images, continuation_id, model, temperature)
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- CTA variations: Different calls-to-action
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"""
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```
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## Implementation Phases
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## Tool Implementation Pattern
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### Phase 1: Foundation ✓ (You Are Here)
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### Creating a Simple Tool
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- [x] Create project directory
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- [x] Write implementation plan (PLAN.md)
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- [x] Create development guide (CLAUDE.md)
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- [ ] Copy core architecture from zen-mcp-server
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- [ ] Configure minimax provider
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- [ ] Remove code-specific tools
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- [ ] Test basic chat functionality
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### Phase 2: Simple Tools (Priority: High)
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Implementation order based on real-world usage:
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1. **`contentvariant`** - Most frequently used (subject lines, social posts)
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2. **`subjectlines`** - Specific workflow mentioned in project memories
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3. **`platformadapt`** - Multi-channel content distribution
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4. **`factcheck`** - Technical accuracy verification
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### Phase 3: Workflow Tools (Priority: Medium)
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5. **`styleguide`** - Writing rule enforcement (no em-dashes, etc.)
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6. **`seooptimize`** - WordPress SEO optimization
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7. **`guestedit`** - Guest content editing workflow
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8. **`linkstrategy`** - Internal linking and cross-platform integration
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### Phase 4: Advanced Features (Priority: Lower)
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9. **`voiceanalysis`** - Voice extraction and consistency checking
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10. **`campaignmap`** - Multi-touch campaign planning
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## Tool Implementation Checklist
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For each new tool:
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**Code Files:**
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- [ ] Create tool file in `tools/` (e.g., `tools/contentvariant.py`)
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- [ ] Create system prompt in `systemprompts/` (e.g., `systemprompts/contentvariant_prompt.py`)
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- [ ] Create test file in `tests/` (e.g., `tests/test_contentvariant.py`)
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- [ ] Register tool in `server.py`
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**Tool Class Requirements:**
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- [ ] Inherit from `SimpleTool` or `WorkflowTool`
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- [ ] Implement `get_name()` - tool name
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- [ ] Implement `get_description()` - what it does
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- [ ] Implement `get_system_prompt()` - behavior instructions
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- [ ] Implement `get_default_temperature()` - creativity level
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- [ ] Implement `get_model_category()` - FAST_RESPONSE or DEEP_THINKING
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- [ ] Implement `get_request_model()` - Pydantic request schema
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- [ ] Implement `get_input_schema()` - MCP tool schema
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- [ ] Implement request/response formatting hooks
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**Testing:**
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- [ ] Unit tests for request validation
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- [ ] Unit tests for response formatting
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- [ ] Integration test with real model (optional)
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- [ ] Add to quality checks script
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**Documentation:**
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- [ ] Add tool to README.md
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- [ ] Create examples in docs/tools/
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- [ ] Update PLAN.md progress
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## Common Development Tasks
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### Adding a New Simple Tool
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```python
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```python
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# tools/mynewtool.py
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# tools/mymarketingtool.py
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from typing import Optional
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from pydantic import Field
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from pydantic import Field
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from tools.shared.base_models import ToolRequest
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from tools.shared.base_models import ToolRequest
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from .simple.base import SimpleTool
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from tools.simple.base import SimpleTool
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from systemprompts import MYNEWTOOL_PROMPT
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from tools.models import ToolModelCategory
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from config import TEMPERATURE_BALANCED
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from systemprompts import MYMARKETINGTOOL_PROMPT
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from config import TEMPERATURE_CREATIVE
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class MyNewToolRequest(ToolRequest):
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class MyMarketingToolRequest(ToolRequest):
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"""Request model for MyNewTool"""
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content: str = Field(..., description="Content to process")
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prompt: str = Field(..., description="What you want to accomplish")
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platform: str = Field(default="linkedin", description="Target platform")
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files: Optional[list[str]] = Field(default_factory=list)
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class MyNewTool(SimpleTool):
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class MyMarketingTool(SimpleTool):
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def get_name(self) -> str:
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def get_name(self) -> str:
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return "mynewtool"
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return "mymarketingtool"
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|
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def get_description(self) -> str:
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def get_description(self) -> str:
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return "Brief description of what this tool does"
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return "Brief description shown in Claude Desktop"
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def get_system_prompt(self) -> str:
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def get_system_prompt(self) -> str:
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return MYNEWTOOL_PROMPT
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return MYMARKETINGTOOL_PROMPT
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def get_default_temperature(self) -> float:
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def get_default_temperature(self) -> float:
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return TEMPERATURE_BALANCED
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return TEMPERATURE_CREATIVE
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def get_model_category(self) -> "ToolModelCategory":
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def get_model_category(self) -> ToolModelCategory:
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from tools.models import ToolModelCategory
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return ToolModelCategory.FAST_RESPONSE
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return ToolModelCategory.FAST_RESPONSE
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def get_request_model(self):
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def get_request_model(self):
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return MyNewToolRequest
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return MyMarketingToolRequest
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```
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```
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### Adding a New Workflow Tool
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### Registering a Tool
|
||||||
|
|
||||||
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In `server.py`, add to the `_initialize_tools()` method:
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```python
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```python
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# tools/mynewworkflow.py
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from tools.mymarketingtool import MyMarketingTool
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from typing import Optional
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from pydantic import Field
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from tools.shared.base_models import WorkflowRequest
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from .workflow.base import WorkflowTool
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from systemprompts import MYNEWWORKFLOW_PROMPT
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|
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class MyNewWorkflowRequest(WorkflowRequest):
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def _initialize_tools(self) -> list[BaseTool]:
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"""Request model for workflow tool"""
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tools = [
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step: str = Field(description="Current step content")
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ChatTool(),
|
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step_number: int = Field(ge=1)
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ContentVariantTool(),
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total_steps: int = Field(ge=1)
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MyMarketingTool(), # Add here
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next_step_required: bool
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# ... other tools
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findings: str = Field(description="What was discovered")
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]
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# Add workflow-specific fields
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return tools
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|
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class MyNewWorkflow(WorkflowTool):
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|
||||||
# Implementation similar to Simple Tool
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|
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# but with workflow-specific logic
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|
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```
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```
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|
||||||
### Testing a Tool Manually
|
### System Prompt Structure
|
||||||
|
|
||||||
```bash
|
System prompts live in `systemprompts/`:
|
||||||
# Start server with debug logging
|
|
||||||
LOG_LEVEL=DEBUG python server.py
|
|
||||||
|
|
||||||
# In another terminal, watch logs
|
```python
|
||||||
tail -f logs/mcp_server.log | grep -E "(TOOL_CALL|ERROR|MyNewTool)"
|
# systemprompts/mymarketingtool_prompt.py
|
||||||
|
MYMARKETINGTOOL_PROMPT = """
|
||||||
|
You are a marketing content specialist.
|
||||||
|
|
||||||
# In Claude Desktop, test:
|
TASK: [Clear description of what this tool does]
|
||||||
# "Use zen-marketing to generate 10 subject lines about HVAC maintenance"
|
|
||||||
|
OUTPUT FORMAT:
|
||||||
|
[Specify exact format - JSON, markdown, numbered list, etc.]
|
||||||
|
|
||||||
|
CONSTRAINTS:
|
||||||
|
- Character limits for platform
|
||||||
|
- Preserve brand voice
|
||||||
|
- Technical accuracy required
|
||||||
|
|
||||||
|
PROCESS:
|
||||||
|
1. Step one
|
||||||
|
2. Step two
|
||||||
|
3. Final output
|
||||||
|
"""
|
||||||
```
|
```
|
||||||
|
|
||||||
|
**Import in systemprompts/__init__.py:**
|
||||||
|
|
||||||
|
```python
|
||||||
|
from .mymarketingtool_prompt import MYMARKETINGTOOL_PROMPT
|
||||||
|
```
|
||||||
|
|
||||||
|
## Temperature Configurations
|
||||||
|
|
||||||
|
Defined in `config.py` for different content types:
|
||||||
|
|
||||||
|
- `TEMPERATURE_PRECISION` (0.2) - Fact-checking, technical verification
|
||||||
|
- `TEMPERATURE_ANALYTICAL` (0.3) - Style enforcement, SEO optimization
|
||||||
|
- `TEMPERATURE_BALANCED` (0.5) - Strategic planning, guest editing
|
||||||
|
- `TEMPERATURE_CREATIVE` (0.7) - Platform adaptation
|
||||||
|
- `TEMPERATURE_HIGHLY_CREATIVE` (0.8) - Content variation, subject lines
|
||||||
|
|
||||||
|
Choose based on whether tool needs creativity (variations) or precision (fact-checking).
|
||||||
|
|
||||||
|
## Platform Character Limits
|
||||||
|
|
||||||
|
Defined in `config.py` as `PLATFORM_LIMITS`:
|
||||||
|
|
||||||
|
```python
|
||||||
|
PLATFORM_LIMITS = {
|
||||||
|
"twitter": 280,
|
||||||
|
"bluesky": 300,
|
||||||
|
"linkedin": 3000,
|
||||||
|
"linkedin_optimal": 1300,
|
||||||
|
"instagram": 2200,
|
||||||
|
"facebook": 500,
|
||||||
|
"email_subject": 60,
|
||||||
|
"email_preview": 100,
|
||||||
|
"meta_description": 156,
|
||||||
|
"page_title": 60,
|
||||||
|
}
|
||||||
|
```
|
||||||
|
|
||||||
|
Tools reference these when generating platform-specific content.
|
||||||
|
|
||||||
|
## Model Selection Strategy
|
||||||
|
|
||||||
|
Tools specify category, not specific model:
|
||||||
|
|
||||||
|
- **FAST_RESPONSE** → Uses `FAST_MODEL` from config (default: gemini-flash)
|
||||||
|
- **DEEP_THINKING** → Uses `DEFAULT_MODEL` from config (default: gemini-2.5-pro)
|
||||||
|
|
||||||
|
Users can override:
|
||||||
|
1. Via `model` parameter in tool request
|
||||||
|
2. Via environment variables (`DEFAULT_MODEL`, `FAST_MODEL`, `CREATIVE_MODEL`)
|
||||||
|
|
||||||
|
**Default models:**
|
||||||
|
- Analytical work: `google/gemini-2.5-pro-latest`
|
||||||
|
- Fast generation: `google/gemini-2.5-flash-preview-09-2025`
|
||||||
|
- Creative content: `minimax/minimax-m2`
|
||||||
|
|
||||||
|
## Debugging Tips
|
||||||
|
|
||||||
|
### Tool Not Appearing
|
||||||
|
|
||||||
|
1. Check tool is registered in `server.py`
|
||||||
|
2. Verify not in `DISABLED_TOOLS` env var
|
||||||
|
3. Check logs: `tail -f logs/mcp_server.log`
|
||||||
|
4. Restart Claude Desktop after config changes
|
||||||
|
|
||||||
|
### Model Errors
|
||||||
|
|
||||||
|
1. Verify API key in `.env` file
|
||||||
|
2. Check provider supports requested model
|
||||||
|
3. Look for provider errors in logs
|
||||||
|
4. Test with explicit model name override
|
||||||
|
|
||||||
|
### Response Issues
|
||||||
|
|
||||||
|
1. Check system prompt specifies output format clearly
|
||||||
|
2. Verify response doesn't exceed token limits
|
||||||
|
3. Review logs for truncation warnings
|
||||||
|
4. Test with simpler input first
|
||||||
|
|
||||||
|
### Conversation Context Lost
|
||||||
|
|
||||||
|
1. Verify `continuation_id` passed correctly
|
||||||
|
2. Check conversation hasn't expired (6 hours default)
|
||||||
|
3. Look for memory errors in logs: `grep "continuation_id" logs/mcp_server.log`
|
||||||
|
|
||||||
## Project Structure
|
## Project Structure
|
||||||
|
|
||||||
```
|
Key directories:
|
||||||
zen-marketing/
|
|
||||||
├── server.py # Main MCP server entry point
|
|
||||||
├── config.py # Configuration constants
|
|
||||||
├── PLAN.md # Implementation plan (this doc)
|
|
||||||
├── CLAUDE.md # Development guide
|
|
||||||
├── README.md # User-facing documentation
|
|
||||||
├── requirements.txt # Python dependencies
|
|
||||||
├── .env.example # Environment variable template
|
|
||||||
├── .env # Local config (gitignored)
|
|
||||||
├── run-server.sh # Setup and run script
|
|
||||||
├── code_quality_checks.sh # Linting and testing
|
|
||||||
│
|
|
||||||
├── tools/ # Tool implementations
|
|
||||||
│ ├── __init__.py
|
|
||||||
│ ├── contentvariant.py # Bulk variation generator
|
|
||||||
│ ├── platformadapt.py # Cross-platform adapter
|
|
||||||
│ ├── subjectlines.py # Email subject line generator
|
|
||||||
│ ├── styleguide.py # Writing style enforcer
|
|
||||||
│ ├── seooptimize.py # SEO optimizer
|
|
||||||
│ ├── guestedit.py # Guest content editor
|
|
||||||
│ ├── linkstrategy.py # Internal linking strategist
|
|
||||||
│ ├── factcheck.py # Technical fact checker
|
|
||||||
│ ├── voiceanalysis.py # Voice extractor/validator
|
|
||||||
│ ├── campaignmap.py # Campaign planner
|
|
||||||
│ ├── chat.py # General chat (from zen)
|
|
||||||
│ ├── thinkdeep.py # Deep thinking (from zen)
|
|
||||||
│ ├── planner.py # Planning (from zen)
|
|
||||||
│ ├── models.py # Shared models
|
|
||||||
│ ├── simple/ # Simple tool base classes
|
|
||||||
│ │ └── base.py
|
|
||||||
│ ├── workflow/ # Workflow tool base classes
|
|
||||||
│ │ └── base.py
|
|
||||||
│ └── shared/ # Shared utilities
|
|
||||||
│ └── base_models.py
|
|
||||||
│
|
|
||||||
├── providers/ # AI provider implementations
|
|
||||||
│ ├── __init__.py
|
|
||||||
│ ├── base.py # Base provider interface
|
|
||||||
│ ├── gemini.py # Google Gemini
|
|
||||||
│ ├── minimax.py # Minimax (NEW)
|
|
||||||
│ ├── openrouter.py # OpenRouter fallback
|
|
||||||
│ ├── registry.py # Provider registry
|
|
||||||
│ └── shared/
|
|
||||||
│
|
|
||||||
├── systemprompts/ # System prompts for tools
|
|
||||||
│ ├── __init__.py
|
|
||||||
│ ├── contentvariant_prompt.py
|
|
||||||
│ ├── platformadapt_prompt.py
|
|
||||||
│ ├── subjectlines_prompt.py
|
|
||||||
│ ├── styleguide_prompt.py
|
|
||||||
│ ├── seooptimize_prompt.py
|
|
||||||
│ ├── guestedit_prompt.py
|
|
||||||
│ ├── linkstrategy_prompt.py
|
|
||||||
│ ├── factcheck_prompt.py
|
|
||||||
│ ├── voiceanalysis_prompt.py
|
|
||||||
│ ├── campaignmap_prompt.py
|
|
||||||
│ ├── chat_prompt.py # From zen
|
|
||||||
│ ├── thinkdeep_prompt.py # From zen
|
|
||||||
│ └── planner_prompt.py # From zen
|
|
||||||
│
|
|
||||||
├── utils/ # Utility functions
|
|
||||||
│ ├── conversation_memory.py # Conversation continuity
|
|
||||||
│ ├── file_utils.py # File handling
|
|
||||||
│ └── web_search.py # Web search integration
|
|
||||||
│
|
|
||||||
├── tests/ # Test suite
|
|
||||||
│ ├── __init__.py
|
|
||||||
│ ├── test_contentvariant.py
|
|
||||||
│ ├── test_platformadapt.py
|
|
||||||
│ ├── test_subjectlines.py
|
|
||||||
│ └── ...
|
|
||||||
│
|
|
||||||
├── logs/ # Log files (gitignored)
|
|
||||||
│ ├── mcp_server.log
|
|
||||||
│ └── mcp_activity.log
|
|
||||||
│
|
|
||||||
└── docs/ # Documentation
|
|
||||||
├── getting-started.md
|
|
||||||
├── tools/
|
|
||||||
│ ├── contentvariant.md
|
|
||||||
│ ├── platformadapt.md
|
|
||||||
│ └── ...
|
|
||||||
└── examples/
|
|
||||||
└── marketing-workflows.md
|
|
||||||
```
|
|
||||||
|
|
||||||
## Key Concepts from Zen Architecture
|
- `server.py` - MCP server implementation, tool registration
|
||||||
|
- `config.py` - Configuration constants, temperature defaults, platform limits
|
||||||
|
- `tools/` - Tool implementations (simple/ and workflow/ subdirs)
|
||||||
|
- `providers/` - AI model provider implementations
|
||||||
|
- `systemprompts/` - System prompts for each tool
|
||||||
|
- `utils/` - Shared utilities (file handling, conversation memory, image processing)
|
||||||
|
- `logs/` - Server logs (gitignored)
|
||||||
|
|
||||||
### Conversation Continuity
|
## Marketing-Specific Context
|
||||||
Every tool supports `continuation_id` to maintain context across interactions:
|
|
||||||
|
|
||||||
```python
|
### Writing Style Rules
|
||||||
# First call
|
|
||||||
result1 = await tool.execute({
|
|
||||||
"prompt": "Analyze this brand voice",
|
|
||||||
"files": ["brand_samples/post1.txt", "brand_samples/post2.txt"]
|
|
||||||
})
|
|
||||||
# Returns: continuation_id: "abc123"
|
|
||||||
|
|
||||||
# Follow-up call (remembers previous context)
|
From project memories, tools should enforce:
|
||||||
result2 = await tool.execute({
|
|
||||||
"prompt": "Now check if this new draft matches the voice",
|
|
||||||
"files": ["new_draft.txt"],
|
|
||||||
"continuation_id": "abc123" # Preserves context
|
|
||||||
})
|
|
||||||
```
|
|
||||||
|
|
||||||
### File Handling
|
|
||||||
Tools automatically:
|
|
||||||
- Expand directories to individual files
|
|
||||||
- Deduplicate file lists
|
|
||||||
- Handle absolute paths
|
|
||||||
- Process images (screenshots, brand assets)
|
|
||||||
|
|
||||||
### Web Search Integration
|
|
||||||
Tools can request Claude to perform web searches:
|
|
||||||
```python
|
|
||||||
# In system prompt:
|
|
||||||
"If you need current information about [topic], request a web search from Claude."
|
|
||||||
|
|
||||||
# Claude will then use WebSearch tool and provide results
|
|
||||||
```
|
|
||||||
|
|
||||||
### Multi-Model Orchestration
|
|
||||||
Tools specify model category, server selects best available:
|
|
||||||
- `FAST_RESPONSE` → gemini-flash or equivalent
|
|
||||||
- `DEEP_THINKING` → gemini-2.5-pro or equivalent
|
|
||||||
- User can override with `model` parameter
|
|
||||||
|
|
||||||
## Debugging Common Issues
|
|
||||||
|
|
||||||
### Tool Not Appearing in Claude Desktop
|
|
||||||
1. Check `server.py` registers the tool
|
|
||||||
2. Verify tool is not in `DISABLED_TOOLS` env var
|
|
||||||
3. Restart Claude Desktop after config changes
|
|
||||||
4. Check logs: `tail -f logs/mcp_server.log`
|
|
||||||
|
|
||||||
### Model Selection Issues
|
|
||||||
1. Verify API keys in `.env`
|
|
||||||
2. Check provider registration in `providers/registry.py`
|
|
||||||
3. Test with explicit model name: `"model": "gemini-2.5-pro"`
|
|
||||||
4. Check logs for provider errors
|
|
||||||
|
|
||||||
### Response Formatting Issues
|
|
||||||
1. Validate system prompt specifies output format
|
|
||||||
2. Check response doesn't exceed token limits
|
|
||||||
3. Test with simpler input first
|
|
||||||
4. Review logs for truncation warnings
|
|
||||||
|
|
||||||
### Conversation Continuity Not Working
|
|
||||||
1. Verify `continuation_id` is being passed correctly
|
|
||||||
2. Check conversation hasn't expired (default 6 hours)
|
|
||||||
3. Validate conversation memory storage
|
|
||||||
4. Review logs: `grep "continuation_id" logs/mcp_server.log`
|
|
||||||
|
|
||||||
## Code Quality Standards
|
|
||||||
|
|
||||||
Before committing:
|
|
||||||
|
|
||||||
```bash
|
|
||||||
# Run all quality checks
|
|
||||||
./code_quality_checks.sh
|
|
||||||
|
|
||||||
# Manual checks:
|
|
||||||
ruff check . --fix # Linting
|
|
||||||
black . # Formatting
|
|
||||||
isort . # Import sorting
|
|
||||||
pytest tests/ -v # Run tests
|
|
||||||
```
|
|
||||||
|
|
||||||
## Marketing-Specific Considerations
|
|
||||||
|
|
||||||
### Character Limits by Platform
|
|
||||||
Tools should be aware of:
|
|
||||||
- **Twitter/Bluesky**: 280 characters
|
|
||||||
- **LinkedIn**: 3000 chars (1300 optimal)
|
|
||||||
- **Instagram**: 2200 characters
|
|
||||||
- **Facebook**: No hard limit (500 chars optimal)
|
|
||||||
- **Email subject**: 60 characters optimal
|
|
||||||
- **Email preview**: 90-100 characters
|
|
||||||
- **Meta description**: 156 characters
|
|
||||||
- **Page title**: 60 characters
|
|
||||||
|
|
||||||
### Writing Style Rules from Project Memories
|
|
||||||
- No em-dashes (use periods or semicolons)
|
- No em-dashes (use periods or semicolons)
|
||||||
- No "This isn't X, it's Y" constructions
|
- No "This isn't X, it's Y" constructions
|
||||||
- Direct affirmative statements over negations
|
- Direct affirmative statements over negations
|
||||||
- Semantic variety in paragraph openings
|
- Semantic variety in paragraph openings
|
||||||
- Concrete metrics over abstract claims
|
- Concrete metrics over abstract claims
|
||||||
- Technical accuracy preserved
|
|
||||||
- Author voice maintained
|
|
||||||
|
|
||||||
### Testing Angles for Variations
|
### Testing Angles for Variations
|
||||||
|
|
||||||
|
Common psychological angles for A/B testing:
|
||||||
- Technical curiosity
|
- Technical curiosity
|
||||||
- Contrarian/provocative
|
- Contrarian/provocative
|
||||||
- Knowledge gap emphasis
|
- Knowledge gap emphasis
|
||||||
- Urgency/timeliness
|
- Urgency/timeliness
|
||||||
- Insider knowledge positioning
|
- Insider knowledge
|
||||||
- Problem-solution framing
|
- Problem-solution framing
|
||||||
- Before-after transformation
|
- Before-after transformation
|
||||||
- Social proof/credibility
|
- Social proof/credibility
|
||||||
- FOMO (fear of missing out)
|
- FOMO (fear of missing out)
|
||||||
- Educational value
|
- Educational value
|
||||||
|
|
||||||
## Next Session Goals
|
### Platform Best Practices
|
||||||
|
|
||||||
When you start the new session in `~/mcp/zen-marketing/`:
|
- **LinkedIn**: 1300 chars optimal (3000 max), professional tone
|
||||||
|
- **Twitter/Bluesky**: 280 chars, conversational, high engagement hooks
|
||||||
|
- **Email subject**: 60 chars, action-oriented, clear value prop
|
||||||
|
- **Instagram**: 2200 chars, visual storytelling, emojis appropriate
|
||||||
|
- **Blog/WordPress**: SEO-optimized titles (<60 chars), meta descriptions (<156 chars)
|
||||||
|
|
||||||
1. **Copy Core Files from Zen**
|
## Key Differences from Zen MCP Server
|
||||||
- Copy base architecture preserving git history
|
|
||||||
- Remove code-specific tools
|
|
||||||
- Update imports and references
|
|
||||||
|
|
||||||
2. **Configure Minimax Provider**
|
1. **Removed tools:** debug, codereview, refactor, testgen, secaudit, docgen, tracer, precommit
|
||||||
- Add minimax support to providers/
|
2. **Added tools:** contentvariant, platformadapt, subjectlines, styleguide, seooptimize, guestedit, linkstrategy, factcheck
|
||||||
- Register in provider registry
|
3. **Kept tools:** chat, thinkdeep, planner (useful for marketing strategy)
|
||||||
- Test basic model calls
|
4. **New focus:** Content variation, platform adaptation, voice preservation
|
||||||
|
5. **Model preference:** Minimax for creative generation, Gemini for analytical work
|
||||||
|
|
||||||
3. **Implement First Simple Tool**
|
## Current Implementation Status
|
||||||
- Start with `contentvariant` (highest priority)
|
|
||||||
- Create tool, system prompt, and tests
|
|
||||||
- Test end-to-end with Claude Desktop
|
|
||||||
|
|
||||||
4. **Validate Architecture**
|
**Completed:**
|
||||||
- Ensure conversation continuity works
|
- [x] Core architecture from Zen MCP Server
|
||||||
- Verify file handling
|
- [x] Provider system (Gemini, OpenAI, OpenRouter)
|
||||||
- Test web search integration
|
- [x] Tool base classes (SimpleTool, WorkflowTool)
|
||||||
|
- [x] Conversation continuity system
|
||||||
|
- [x] File processing utilities
|
||||||
|
- [x] Basic tools: chat, contentvariant, listmodels, version
|
||||||
|
|
||||||
## Questions to Consider
|
**In Progress:**
|
||||||
|
- [ ] Additional simple tools (platformadapt, subjectlines, factcheck)
|
||||||
|
- [ ] Workflow tools (styleguide, seooptimize, guestedit, linkstrategy)
|
||||||
|
- [ ] Minimax provider configuration
|
||||||
|
- [ ] Advanced features (voiceanalysis, campaignmap)
|
||||||
|
|
||||||
Before implementing each tool:
|
See PLAN.md for detailed implementation roadmap.
|
||||||
1. What real-world workflow does this solve? (Reference project memories)
|
|
||||||
2. What's the minimum viable version?
|
## Git Workflow
|
||||||
3. What can go wrong? (Character limits, API errors, invalid input)
|
|
||||||
4. How will users test variations? (Output format)
|
**Commit signature:** Ben Reed `ben@tealmaker.com` (not Claude Code)
|
||||||
5. Does it need web search? (Current info, fact-checking)
|
|
||||||
6. What's the right temperature? (Creative vs analytical)
|
**Commit frequency:** After reasonable amount of updates (not after every small change)
|
||||||
7. Simple or workflow tool? (Single-shot vs multi-step)
|
|
||||||
|
|
||||||
## Resources
|
## Resources
|
||||||
|
|
||||||
- **Zen MCP Server Repo**: Source for architecture and patterns
|
- MCP Protocol: https://modelcontextprotocol.com
|
||||||
- **MCP Protocol Docs**: https://modelcontextprotocol.com
|
- Zen MCP Server (parent project): https://github.com/BeehiveInnovations/zen-mcp-server
|
||||||
- **Claude Desktop Config**: `~/.claude.json`
|
- Claude Desktop download: https://claude.ai/download
|
||||||
- **Project Memories**: See PLAN.md for user workflow examples
|
- Project planning: See PLAN.md for tool designs and implementation phases
|
||||||
- **Platform Best Practices**: Research current 2025 guidelines
|
- User documentation: See README.md for end-user features
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
**Ready to build?** Start the new session with:
|
|
||||||
```bash
|
|
||||||
cd ~/mcp/zen-marketing
|
|
||||||
# Then ask Claude to begin Phase 1 implementation
|
|
||||||
```
|
|
||||||
|
|
|
||||||
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