hvac-marketing-skills/skills
Corey Haines b0a3a23699 refactor: replace rigid imperatives with reasoning-based guidance
Audit all 32 SKILL.md files against Anthropic's skill-creator writing
guidance ("why > MUST" pattern). Replaces ALWAYS/NEVER/MUST/IMPORTANT
imperatives with explanations of WHY the guidance matters.

17 edits across 14 skills:
- ad-creative: character limits reasoning, CTA headline reasoning
- seo-audit: schema detection warning softened, reasoning added
- programmatic-seo: subfolder vs subdomain reasoning
- paid-ads: exclusion list reasoning
- copywriting: honesty principle reasoning
- cold-email: follow-up value reasoning
- ai-seo: freshness signal reasoning
- churn-prevention: post-cancel path reasoning
- product-marketing-context: verbatim language reasoning
- popup-cro: close button visibility reasoning
- signup-flow-cro: label visibility reasoning
- form-cro: label visibility reasoning
- revops: fallback owner reasoning
- ab-test-setup: DON'T → Avoid

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 14:19:09 -08:00
..
ab-test-setup refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
ad-creative refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
ai-seo refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
analytics-tracking feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
churn-prevention refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
cold-email refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
competitor-alternatives feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
content-strategy feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
copy-editing feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
copywriting refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
email-sequence feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
form-cro refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
free-tool-strategy feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
launch-strategy feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
marketing-ideas feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
marketing-psychology feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
onboarding-cro feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
page-cro feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
paid-ads refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
paywall-upgrade-cro feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
popup-cro refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
pricing-strategy feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
product-marketing-context refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
programmatic-seo refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
referral-program feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
revops refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
sales-enablement feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
schema-markup feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
seo-audit refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
signup-flow-cro refactor: replace rigid imperatives with reasoning-based guidance 2026-03-04 14:19:09 -08:00
site-architecture feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00
social-content feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 2026-02-27 09:01:33 -08:00