- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license) - Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro) - Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops) - Adapted all 28 retained skills with HVAC industry context and Compendium integration - Created 10 new HVAC-specific skills: - hvac-content-from-data (flagship DB integration) - hvac-seasonal-campaign (demand cycle marketing) - hvac-review-management (GBP review strategy) - hvac-video-repurpose (long-form → social) - hvac-technical-content (audience-calibrated writing) - hvac-brand-voice (trade authenticity guide) - hvac-contractor-website-audit (discovery & analysis) - hvac-contractor-website-package (marketing package assembly) - hvac-compliance-claims (EPA/rebate/safety claim checking) - hvac-content-qc (fact-check & citation gate) - Renamed product-marketing-context → hvac-marketing-context (global) - Created COMPENDIUM_INTEGRATION.md (shared integration contract) - Added Compendium wrapper tools (search, scrape, classify) - Added compendium capability tags to YAML frontmatter - Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json - All 38 skills pass validate-skills.sh - Zero dangling references to removed/renamed skills Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
85 lines
5.8 KiB
JSON
85 lines
5.8 KiB
JSON
{
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"skill_name": "hvac-marketing-context",
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"evals": [
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{
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"id": 1,
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"prompt": "I want to set up my product marketing context. We're a B2B SaaS company that sells a customer feedback platform to product teams.",
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"expected_output": "Should check if .agents/hvac-marketing-context.md already exists. If not, should offer two options: (1) Auto-draft from codebase (recommended) or (2) Start from scratch. If user chooses start from scratch, should walk through sections conversationally one at a time. Should cover all applicable sections: Product Overview, Target Audience, Personas, Problems You Solve, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals. Should create the file at .agents/hvac-marketing-context.md when complete.",
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"assertions": [
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"Checks for existing hvac-marketing-context.md",
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"Offers two options: auto-draft or start from scratch",
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"Covers applicable sections",
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"Walks through sections conversationally one at a time",
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"Creates file at .agents/hvac-marketing-context.md"
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],
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"files": []
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},
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{
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"id": 2,
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"prompt": "Update our product marketing context. We just added a new enterprise tier and our target audience has expanded to include VP of Engineering, not just Product Managers.",
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"expected_output": "Should check for existing .agents/hvac-marketing-context.md and read it. Should identify which sections need updating based on the changes: Target Audience (add VP of Engineering), Personas (add new persona), Product Overview (new enterprise tier, including pricing updates within that section), Objections (enterprise-specific), and Competitive Landscape (enterprise competitors). Should update only the relevant sections, preserving existing content that hasn't changed.",
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"assertions": [
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"Reads existing hvac-marketing-context.md",
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"Identifies sections that need updating",
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"Updates Target Audience with VP of Engineering",
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"Adds new persona for the expanded audience",
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"Updates Product Overview for enterprise tier",
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"Preserves unchanged sections"
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],
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"files": []
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},
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{
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"id": 3,
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"prompt": "create a product context doc for my app. it's a mobile app that helps people find hiking trails. we're just getting started.",
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"expected_output": "Should trigger on casual phrasing. Should check for existing context doc. Should offer auto-draft or start-from-scratch options. Should adapt questions for an early-stage B2C mobile app (outdoor/fitness niche). Should note that some sections may be sparse for an early-stage product and that's okay — they can be filled in as the business matures. Should skip non-applicable sections (e.g., Personas section is B2B-focused) rather than forcing all 12. Should accept lighter answers for sections like Proof Points or Competitive Landscape if the company is new.",
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"assertions": [
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"Triggers on casual phrasing",
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"Checks for existing context doc",
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"Offers auto-draft or start-from-scratch options",
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"Adapts questions for early-stage B2C mobile app",
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"Notes some sections may be sparse early on",
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"Skips non-applicable sections rather than forcing all 12",
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"Creates file at .agents/hvac-marketing-context.md"
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],
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"files": []
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},
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{
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"id": 4,
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"prompt": "Can you auto-draft our product marketing context from our existing codebase and marketing materials?",
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"expected_output": "Should activate the auto-draft workflow mode. Should scan the codebase for existing marketing context: README, landing page copy, pricing page, about page, meta descriptions, any existing documentation. Should draft the hvac-marketing-context.md from what it finds, filling in sections where information is available and flagging sections that need manual input. Should present the draft for review before saving.",
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"assertions": [
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"Activates auto-draft workflow mode",
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"Scans codebase for existing marketing materials",
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"Drafts context from found information",
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"Flags sections needing manual input",
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"Presents draft for review before saving"
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],
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"files": []
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},
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{
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"id": 5,
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"prompt": "Do we have a product marketing context set up? I want to make sure the other marketing skills have context about our product.",
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"expected_output": "Should check for .agents/hvac-marketing-context.md (and the older .claude/hvac-marketing-context.md location). Should report whether it exists and summarize its contents if found. If it doesn't exist, should offer to create one and explain why it's valuable (other skills like copywriting, page-cro, seo-audit check for it first). Should explain how other skills use this context document.",
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"assertions": [
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"Checks both file locations",
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"Reports whether context doc exists",
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"Summarizes contents if found",
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"Offers to create if missing",
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"Explains how other skills use it"
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],
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"files": []
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},
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{
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"id": 6,
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"prompt": "Write homepage copy for our SaaS product.",
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"expected_output": "Should recognize this is a copywriting task, not a product marketing context task. Should check for hvac-marketing-context.md (as other skills do), and if it doesn't exist, may suggest creating one first. But should defer to the copywriting skill for actually writing the homepage copy.",
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"assertions": [
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"Recognizes this as a copywriting task",
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"May check for or suggest creating hvac-marketing-context.md",
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"References or defers to copywriting skill for the actual copy",
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"Does not attempt to write homepage copy using context creation patterns"
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],
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"files": []
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}
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]
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}
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