{
  "name": "hvac-marketing-skills",
  "owner": {
    "name": "Ben (Compendium)",
    "url": "https://git.tealmaker.com/ben/hvac-marketing-skills"
  },
  "metadata": {
    "description": "38 HVAC marketing skills for AI agents — adapted from coreyhaines31/marketingskills with Compendium platform integration",
    "version": "1.0.0-hvac",
    "repository": "https://git.tealmaker.com/ben/hvac-marketing-skills",
    "upstream": "https://github.com/coreyhaines31/marketingskills"
  },
  "plugins": [
    {
      "name": "hvac-marketing-skills",
      "description": "38 HVAC marketing skills: content strategy, local SEO, contractor marketing, seasonal campaigns, brand voice, CRO, copywriting, paid ads, review management, compliance claims, and more — with Compendium database integration",
      "source": "./",
      "strict": false,
      "skills": [
        "./skills/ab-test-setup",
        "./skills/ad-creative",
        "./skills/ai-seo",
        "./skills/analytics-tracking",
        "./skills/cold-email",
        "./skills/competitor-alternatives",
        "./skills/content-strategy",
        "./skills/copy-editing",
        "./skills/copywriting",
        "./skills/email-sequence",
        "./skills/form-cro",
        "./skills/free-tool-strategy",
        "./skills/hvac-brand-voice",
        "./skills/hvac-compliance-claims",
        "./skills/hvac-content-from-data",
        "./skills/hvac-content-qc",
        "./skills/hvac-contractor-website-audit",
        "./skills/hvac-contractor-website-package",
        "./skills/hvac-estimate-popups",
        "./skills/hvac-lead-ops",
        "./skills/hvac-marketing-context",
        "./skills/hvac-review-management",
        "./skills/hvac-seasonal-campaign",
        "./skills/hvac-technical-content",
        "./skills/hvac-video-repurpose",
        "./skills/launch-strategy",
        "./skills/marketing-ideas",
        "./skills/marketing-psychology",
        "./skills/page-cro",
        "./skills/paid-ads",
        "./skills/pricing-strategy",
        "./skills/programmatic-seo",
        "./skills/referral-program",
        "./skills/sales-enablement",
        "./skills/schema-markup",
        "./skills/seo-audit",
        "./skills/site-architecture",
        "./skills/social-content"
      ]
    }
  ]
}