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Author SHA1 Message Date
Corey Haines
b0a3a23699 refactor: replace rigid imperatives with reasoning-based guidance 
Audit all 32 SKILL.md files against Anthropic's skill-creator writing
guidance ("why > MUST" pattern). Replaces ALWAYS/NEVER/MUST/IMPORTANT
imperatives with explanations of WHY the guidance matters.

17 edits across 14 skills:
- ad-creative: character limits reasoning, CTA headline reasoning
- seo-audit: schema detection warning softened, reasoning added
- programmatic-seo: subfolder vs subdomain reasoning
- paid-ads: exclusion list reasoning
- copywriting: honesty principle reasoning
- cold-email: follow-up value reasoning
- ai-seo: freshness signal reasoning
- churn-prevention: post-cancel path reasoning
- product-marketing-context: verbatim language reasoning
- popup-cro: close button visibility reasoning
- signup-flow-cro: label visibility reasoning
- form-cro: label visibility reasoning
- revops: fallback owner reasoning
- ab-test-setup: DON'T → Avoid

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-04 14:19:09 -08:00
Corey Haines
ee28bc4359 fix: add missing version metadata to cold-email skill 
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-27 09:06:33 -08:00
Corey Haines
f5badfe416 feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.

Closes #50

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-27 09:01:33 -08:00
Corey Haines
8618c5bad2 feat: add revops and sales-enablement skills 
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-22 15:31:43 -08:00
Valentin Manes
b260631f47
docs: rewrite cold email skill guide with human-first approach 2026-02-17 07:22:05 +01:00
Valentin Manes
90b253d5ca
feat: add cold-email skill for B2B outreach and follow-up sequences 2026-02-14 14:58:16 +01:00