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9 commits

Author SHA1 Message Date
bengizmo
1e70d8387b feat: fork marketingskills → HVAC Marketing Skills for Compendium
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- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license)
- Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro)
- Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops)
- Adapted all 28 retained skills with HVAC industry context and Compendium integration
- Created 10 new HVAC-specific skills:
  - hvac-content-from-data (flagship DB integration)
  - hvac-seasonal-campaign (demand cycle marketing)
  - hvac-review-management (GBP review strategy)
  - hvac-video-repurpose (long-form → social)
  - hvac-technical-content (audience-calibrated writing)
  - hvac-brand-voice (trade authenticity guide)
  - hvac-contractor-website-audit (discovery & analysis)
  - hvac-contractor-website-package (marketing package assembly)
  - hvac-compliance-claims (EPA/rebate/safety claim checking)
  - hvac-content-qc (fact-check & citation gate)
- Renamed product-marketing-context → hvac-marketing-context (global)
- Created COMPENDIUM_INTEGRATION.md (shared integration contract)
- Added Compendium wrapper tools (search, scrape, classify)
- Added compendium capability tags to YAML frontmatter
- Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json
- All 38 skills pass validate-skills.sh
- Zero dangling references to removed/renamed skills

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-10 21:05:49 -03:00
Corey Haines
e4283c6616 feat: optimize all 32 skill descriptions for better triggering
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:

- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 13:02:05 -08:00
Corey Haines
f5badfe416 feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.

Closes #50

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-27 09:01:33 -08:00
Claude
1865cd29be
fix: move version from top-level to metadata in all SKILL.md frontmatter
Per the Agent Skills spec, `version` is not a valid top-level frontmatter
field. It belongs under `metadata` as a key-value pair. This fixes all 25
skills to use the correct structure.

https://claude.ai/code/session_01DboBqyncsUPg5Z5qpLJx4x
2026-02-15 09:43:44 +00:00
Corey Haines
1999e8f8b3 feat: add skill version tracking system
- Add version: 1.0.0 to all 25 skill YAML frontmatters
- Create VERSIONS.md manifest listing all skill versions
- Add update check instructions to AGENTS.md

This enables users to be notified of skill updates and easily
pull the latest changes when 2+ skills are updated or there is
a major version bump.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-27 11:30:07 -08:00
Corey Haines
98e74b79d7 Refactor remaining skills for progressive disclosure
Phase 2 refactoring of skills >500 lines and medium-sized skills:

- paid-ads: 553 → 297 lines
  - Extract ad-copy-templates.md, audience-targeting.md, platform-setup-checklists.md

- analytics-tracking: 541 → 292 lines
  - Extract ga4-implementation.md, gtm-implementation.md, event-library.md

- ab-test-setup: 510 → 264 lines
  - Extract test-templates.md, sample-size-guide.md

- copywriting: 458 → 248 lines
  - Extract copy-frameworks.md (headline formulas, section types)

- page-cro: 336 → 180 lines
  - Extract experiments.md (experiment ideas by page type)

- onboarding-cro: 435 → 218 lines
  - Extract experiments.md (onboarding experiment ideas)

All skills now use progressive disclosure with references/ folders,
keeping SKILL.md files focused on core workflow while detailed
content is available when needed.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-26 16:59:23 -08:00
Corey Haines
ce02e31251 Rename Questions to Ask -> Task-Specific Questions, remove redundant questions
Since product-marketing-context now captures foundational info (product, audience,
competitors, voice), removed redundant questions from these sections and renamed
them to clarify they are for task-specific context only.

Removed redundant questions from:
- competitor-alternatives (competitors, differentiator)
- copy-editing (audience, brand voice)
- email-sequence (audience)
- free-tool-strategy (product, audience problems)
- marketing-ideas (product, target customer)

Renamed section in all 23 skills with this pattern.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-26 16:12:12 -08:00
Corey Haines
f58dba09c8 Add product-marketing-context skill and update all skills to reference it
Users repeat the same foundational questions (product, audience, competitors,
voice) across 24 skills. This adds a centralized context document that other
skills can reference.

New skill:
- product-marketing-context: Creates .claude/product-marketing-context.md
- Covers 12 sections based on positioning canvas framework
- Can auto-draft V1 from codebase or gather info conversationally

Updated all 24 existing skills to check for product marketing context first,
reducing repetitive questions when context already exists.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-26 16:00:38 -08:00
Corey Haines
3617bdc883 Restructure skills for add-skill compatibility
Each skill now in its own directory with SKILL.md file
Required for npx add-skill integration
2026-01-16 10:57:00 -08:00
Renamed from skills/page-cro.md (Browse further)