ben/hvac-marketing-skills
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Author SHA1 Message Date
bengizmo
1e70d8387b feat: fork marketingskills → HVAC Marketing Skills for Compendium
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- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license)
- Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro)
- Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops)
- Adapted all 28 retained skills with HVAC industry context and Compendium integration
- Created 10 new HVAC-specific skills:
  - hvac-content-from-data (flagship DB integration)
  - hvac-seasonal-campaign (demand cycle marketing)
  - hvac-review-management (GBP review strategy)
  - hvac-video-repurpose (long-form → social)
  - hvac-technical-content (audience-calibrated writing)
  - hvac-brand-voice (trade authenticity guide)
  - hvac-contractor-website-audit (discovery & analysis)
  - hvac-contractor-website-package (marketing package assembly)
  - hvac-compliance-claims (EPA/rebate/safety claim checking)
  - hvac-content-qc (fact-check & citation gate)
- Renamed product-marketing-context → hvac-marketing-context (global)
- Created COMPENDIUM_INTEGRATION.md (shared integration contract)
- Added Compendium wrapper tools (search, scrape, classify)
- Added compendium capability tags to YAML frontmatter
- Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json
- All 38 skills pass validate-skills.sh
- Zero dangling references to removed/renamed skills

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-10 21:05:49 -03:00
Corey Haines
68f5eaf64e
Merge pull request #75 from coreyhaines31/feature/skill-writing-audit 
Audit skill bodies: replace rigid imperatives with reasoning
 2026-03-04 15:59:35 -08:00
Corey Haines
b0a3a23699 refactor: replace rigid imperatives with reasoning-based guidance 
Audit all 32 SKILL.md files against Anthropic's skill-creator writing
guidance ("why > MUST" pattern). Replaces ALWAYS/NEVER/MUST/IMPORTANT
imperatives with explanations of WHY the guidance matters.

17 edits across 14 skills:
- ad-creative: character limits reasoning, CTA headline reasoning
- seo-audit: schema detection warning softened, reasoning added
- programmatic-seo: subfolder vs subdomain reasoning
- paid-ads: exclusion list reasoning
- copywriting: honesty principle reasoning
- cold-email: follow-up value reasoning
- ai-seo: freshness signal reasoning
- churn-prevention: post-cancel path reasoning
- product-marketing-context: verbatim language reasoning
- popup-cro: close button visibility reasoning
- signup-flow-cro: label visibility reasoning
- form-cro: label visibility reasoning
- revops: fallback owner reasoning
- ab-test-setup: DON'T → Avoid

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-04 14:19:09 -08:00
Corey Haines
e4283c6616 feat: optimize all 32 skill descriptions for better triggering 
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:

- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-04 13:02:05 -08:00
Corey Haines
ee28bc4359 fix: add missing version metadata to cold-email skill 
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-27 09:06:33 -08:00
Corey Haines
f5badfe416 feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility 
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.

Closes #50

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-27 09:01:33 -08:00
Corey Haines
8618c5bad2 feat: add revops and sales-enablement skills 
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-22 15:31:43 -08:00
Valentin Manes
b260631f47
docs: rewrite cold email skill guide with human-first approach 2026-02-17 07:22:05 +01:00
Valentin Manes
90b253d5ca
feat: add cold-email skill for B2B outreach and follow-up sequences 2026-02-14 14:58:16 +01:00