ben/hvac-marketing-skills
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11 commits

Author SHA1 Message Date
Corey Haines
3a13e58808 fix: correct skill count and branding in marketplace.json 
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-27 09:35:35 -08:00
Corey Haines
12c34eb714 fix: resolve merge conflicts with development after site-architecture merge 
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-23 11:54:56 -08:00
Corey Haines
8618c5bad2 feat: add revops and sales-enablement skills 
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-22 15:31:43 -08:00
Corey Haines
488d09cda5 feat: add site-architecture skill for website structure planning 
Fills the gap between content strategy and SEO skills — covers page
hierarchy, navigation design, URL structure, and internal linking.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-21 03:29:50 -08:00
Corey Haines
4fef22901e fix: resolve merge conflicts with main after ai-seo merge 
Both ai-seo and churn-prevention updated marketplace.json and
VERSIONS.md. Merged both entries, bumped skill count to 29.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-19 12:56:34 -08:00
Corey Haines
ce8dd3b41a feat: add ai-seo skill for AI search optimization (AEO, GEO, LLMO) 
Split AEO/GEO content patterns out of seo-audit into a standalone ai-seo
skill. Covers AI visibility auditing, content extractability, authority
signals, third-party presence strategy, schema markup for AI, monitoring
tools (Otterly, Peec AI, ZipTie), and optimization by content type.

Moves aeo-geo-patterns.md from seo-audit/references to ai-seo/references
(renamed to content-patterns.md). Updates seo-audit to cross-reference
the new skill.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-18 17:06:09 -08:00
Corey Haines
abb6e87c04 feat: add churn-prevention skill for cancel flows, save offers, and dunning 
Covers voluntary churn (exit surveys, dynamic save offers, pause/downgrade,
cancel flow UI patterns) and involuntary churn (smart retries, dunning emails,
card updaters, grace periods). Includes Churnkey-style offer-to-reason mapping,
health scoring model, proactive retention triggers, and provider-specific
dunning setup for Stripe, Chargebee, Paddle, and Recurly.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-18 13:56:32 -08:00
Corey Haines
2497b090dc feat: add ad-creative skill for bulk ad creative generation and iteration 
Inspired by Anthropic growth marketing team workflows. Covers generating
headlines, descriptions, and primary text at scale across Google Ads, Meta,
LinkedIn, TikTok, and Twitter/X with platform character limits, performance
based iteration loops, and batch generation workflows.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-17 23:17:35 -08:00
Valentin Manes
90b253d5ca
feat: add cold-email skill for B2B outreach and follow-up sequences 2026-02-14 14:58:16 +01:00
Corey Haines
c29ee7e6db Optimize skill files for AI agent use with progressive disclosure 
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context)
- Refactor 10 skills over 500 lines to use references/ folders:
  - email-sequence: 926 → 291 lines
  - social-content: 809 → 276 lines
  - competitor-alternatives: 750 → 253 lines
  - pricing-strategy: 712 → 226 lines
  - programmatic-seo: 628 → 235 lines
  - referral-program: 604 → 239 lines
  - schema-markup: 598 → 175 lines
  - free-tool-strategy: 576 → 176 lines
  - paywall-upgrade-cro: 572 → 224 lines
  - marketing-ideas: 566 → 165 lines

Each skill now has core workflow in SKILL.md (<500 lines) with detailed
content in references/ folder for progressive disclosure.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
 2026-01-26 16:39:45 -08:00
Corey Haines
97456bf6b7 Add marketplace.json for Claude Code plugin installation 
Users can now install via:
  /plugin marketplace add coreyhaines31/marketingskills
  /plugin install marketing-skills

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
 2026-01-16 11:41:40 -08:00