ben/hvac-marketing-skills
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Author SHA1 Message Date
Corey Haines
abb6e87c04 feat: add churn-prevention skill for cancel flows, save offers, and dunning 
Covers voluntary churn (exit surveys, dynamic save offers, pause/downgrade,
cancel flow UI patterns) and involuntary churn (smart retries, dunning emails,
card updaters, grace periods). Includes Churnkey-style offer-to-reason mapping,
health scoring model, proactive retention triggers, and provider-specific
dunning setup for Stripe, Chargebee, Paddle, and Recurly.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-18 13:56:32 -08:00
Corey Haines
2497b090dc feat: add ad-creative skill for bulk ad creative generation and iteration 
Inspired by Anthropic growth marketing team workflows. Covers generating
headlines, descriptions, and primary text at scale across Google Ads, Meta,
LinkedIn, TikTok, and Twitter/X with platform character limits, performance
based iteration loops, and batch generation workflows.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-17 23:17:35 -08:00
Corey Haines
6aa03c3217 docs: add CLI tools release to VERSIONS.md changelog 
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-02-17 22:47:42 -08:00
Valentin Manes
90b253d5ca
feat: add cold-email skill for B2B outreach and follow-up sequences 2026-02-14 14:58:16 +01:00
Corey Haines
1999e8f8b3 feat: add skill version tracking system 
- Add version: 1.0.0 to all 25 skill YAML frontmatters
- Create VERSIONS.md manifest listing all skill versions
- Add update check instructions to AGENTS.md

This enables users to be notified of skill updates and easily
pull the latest changes when 2+ skills are updated or there is
a major version bump.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
 2026-01-27 11:30:07 -08:00