ben/hvac-marketing-skills
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Author SHA1 Message Date
bengizmo
1e70d8387b feat: fork marketingskills → HVAC Marketing Skills for Compendium
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- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license)
- Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro)
- Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops)
- Adapted all 28 retained skills with HVAC industry context and Compendium integration
- Created 10 new HVAC-specific skills:
  - hvac-content-from-data (flagship DB integration)
  - hvac-seasonal-campaign (demand cycle marketing)
  - hvac-review-management (GBP review strategy)
  - hvac-video-repurpose (long-form → social)
  - hvac-technical-content (audience-calibrated writing)
  - hvac-brand-voice (trade authenticity guide)
  - hvac-contractor-website-audit (discovery & analysis)
  - hvac-contractor-website-package (marketing package assembly)
  - hvac-compliance-claims (EPA/rebate/safety claim checking)
  - hvac-content-qc (fact-check & citation gate)
- Renamed product-marketing-context → hvac-marketing-context (global)
- Created COMPENDIUM_INTEGRATION.md (shared integration contract)
- Added Compendium wrapper tools (search, scrape, classify)
- Added compendium capability tags to YAML frontmatter
- Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json
- All 38 skills pass validate-skills.sh
- Zero dangling references to removed/renamed skills

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-10 21:05:49 -03:00
Corey Haines
831dbe9616 fix: improve evals with assertions, coverage gaps, and boundary tests 
Changes per skill:

page-cro (5 -> 7 evals):
- Added structured assertions array to all evals
- Added Blog Post CRO eval (was missing)
- Added boundary eval: signup form should defer to signup-flow-cro
- Replaced feature page A/B test eval with fuller feature page eval

copywriting (5 -> 7 evals):
- Added structured assertions array to all evals
- Added About Page eval with voice/tone adaptation test
- Added boundary eval: email sequence should defer to email-sequence
- Added Quick Quality Check eval (buzzword/jargon/exclamation detection)
- Added meta content assertion to homepage eval

seo-audit (5 -> 8 evals):
- Added structured assertions array to all evals
- Added Local Business eval (NAP, GBP, location pages)
- Added Core Web Vitals / site speed eval
- Added boundary eval: FAQ schema should defer to schema-markup

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-04 13:12:20 -08:00
Corey Haines
6b1da2158e feat: add evals for page-cro, copywriting, and seo-audit skills 
5 eval prompts per skill testing realistic user scenarios:
- page-cro: landing page audit, pricing page, homepage, feature page, redesign regression
- copywriting: homepage copy, headline rewrite, pricing page, landing page, CTA improvement
- seo-audit: full site audit, ranking diagnosis, migration recovery, e-commerce technical, blog content

Follows the skill-creator eval format with prompt + expected_output assertions.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-04 13:07:12 -08:00