ben/hvac-marketing-skills
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Author SHA1 Message Date
bengizmo
1e70d8387b feat: fork marketingskills → HVAC Marketing Skills for Compendium
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- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license)
- Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro)
- Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops)
- Adapted all 28 retained skills with HVAC industry context and Compendium integration
- Created 10 new HVAC-specific skills:
  - hvac-content-from-data (flagship DB integration)
  - hvac-seasonal-campaign (demand cycle marketing)
  - hvac-review-management (GBP review strategy)
  - hvac-video-repurpose (long-form → social)
  - hvac-technical-content (audience-calibrated writing)
  - hvac-brand-voice (trade authenticity guide)
  - hvac-contractor-website-audit (discovery & analysis)
  - hvac-contractor-website-package (marketing package assembly)
  - hvac-compliance-claims (EPA/rebate/safety claim checking)
  - hvac-content-qc (fact-check & citation gate)
- Renamed product-marketing-context → hvac-marketing-context (global)
- Created COMPENDIUM_INTEGRATION.md (shared integration contract)
- Added Compendium wrapper tools (search, scrape, classify)
- Added compendium capability tags to YAML frontmatter
- Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json
- All 38 skills pass validate-skills.sh
- Zero dangling references to removed/renamed skills

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-10 21:05:49 -03:00
Corey Haines
926c624d07 fix: address eval review - assertion mismatches and factual error 
- marketing-psychology eval 4: BJ Fogg assertion did not match expected_output
  which lists Goal-Gradient Effect. Fixed.
- sales-enablement eval 2: all 6 categories assertion contradicted expected_output
  which only categorizes the 3 given objections. Fixed.
- ad-creative eval 5: TikTok hard limit corrected to recommended (80 chars
  recommended, 100 max) per SKILL.md.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-04 15:51:28 -08:00
Corey Haines
11e9ea811f feat: add evals for all 29 remaining skills (197 total evals across 32 skills) 
Each skill now has 5-8 evals covering:
- Core framework usage with realistic prompts
- Casual trigger phrase variants
- Sub-type and section-specific coverage
- Boundary tests (skill deferral to related skills)
- Structured assertions for grading

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-03-04 13:37:01 -08:00