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15 commits

Author SHA1 Message Date
bengizmo
1e70d8387b feat: fork marketingskills → HVAC Marketing Skills for Compendium
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- Forked from coreyhaines31/marketingskills v1.1.0 (MIT license)
- Removed 4 SaaS-only skills (churn-prevention, paywall-upgrade-cro, onboarding-cro, signup-flow-cro)
- Reworked 2 skills (popup-cro → hvac-estimate-popups, revops → hvac-lead-ops)
- Adapted all 28 retained skills with HVAC industry context and Compendium integration
- Created 10 new HVAC-specific skills:
  - hvac-content-from-data (flagship DB integration)
  - hvac-seasonal-campaign (demand cycle marketing)
  - hvac-review-management (GBP review strategy)
  - hvac-video-repurpose (long-form → social)
  - hvac-technical-content (audience-calibrated writing)
  - hvac-brand-voice (trade authenticity guide)
  - hvac-contractor-website-audit (discovery & analysis)
  - hvac-contractor-website-package (marketing package assembly)
  - hvac-compliance-claims (EPA/rebate/safety claim checking)
  - hvac-content-qc (fact-check & citation gate)
- Renamed product-marketing-context → hvac-marketing-context (global)
- Created COMPENDIUM_INTEGRATION.md (shared integration contract)
- Added Compendium wrapper tools (search, scrape, classify)
- Added compendium capability tags to YAML frontmatter
- Updated README, AGENTS.md, CLAUDE.md, VERSIONS.md, marketplace.json
- All 38 skills pass validate-skills.sh
- Zero dangling references to removed/renamed skills

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-10 21:05:49 -03:00
Corey Haines
51e29954fb
Merge pull request #74 from coreyhaines31/feature/skill-evals
Add evals for all 32 skills (197 total evals, 1261 assertions)
2026-03-04 15:59:31 -08:00
Corey Haines
11e9ea811f feat: add evals for all 29 remaining skills (197 total evals across 32 skills)
Each skill now has 5-8 evals covering:
- Core framework usage with realistic prompts
- Casual trigger phrase variants
- Sub-type and section-specific coverage
- Boundary tests (skill deferral to related skills)
- Structured assertions for grading

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 13:37:01 -08:00
Corey Haines
e4283c6616 feat: optimize all 32 skill descriptions for better triggering
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:

- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 13:02:05 -08:00
Corey Haines
f5badfe416 feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.

Closes #50

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-27 09:01:33 -08:00
Corey Haines
8618c5bad2 feat: add revops and sales-enablement skills
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-22 15:31:43 -08:00
Corey Haines
a4e7890eb1
Merge pull request #52 from upalkhouski/claude/fix-skill-version-property-0LwK3
Fixes spec compliance — version belongs under metadata, not top-level. Fixes Claude Desktop skill loading.
2026-02-18 01:25:26 -05:00
Claude
1865cd29be
fix: move version from top-level to metadata in all SKILL.md frontmatter
Per the Agent Skills spec, `version` is not a valid top-level frontmatter
field. It belongs under `metadata` as a key-value pair. This fixes all 25
skills to use the correct structure.

https://claude.ai/code/session_01DboBqyncsUPg5Z5qpLJx4x
2026-02-15 09:43:44 +00:00
Ray Tien
aa58db4bf8 fix: add table of contents to all reference files
Per Anthropic's Agent Skills best practices, reference files over
  100 lines should include a TOC so Claude can see full scope when
  previewing with partial reads. Added ## Contents section to all
  32 reference files.
2026-02-08 17:42:34 +08:00
Corey Haines
1999e8f8b3 feat: add skill version tracking system
- Add version: 1.0.0 to all 25 skill YAML frontmatters
- Create VERSIONS.md manifest listing all skill versions
- Add update check instructions to AGENTS.md

This enables users to be notified of skill updates and easily
pull the latest changes when 2+ skills are updated or there is
a major version bump.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-27 11:30:07 -08:00
Corey Haines
edcc34aa6d feat: add marketing tools registry for agent discovery
Create centralized tools/ directory with REGISTRY.md index and 29
integration guides covering analytics, SEO, CRM, payments, referral,
email, ads, automation, and commerce platforms.

Each guide includes API endpoints, authentication, common operations,
and links to relevant skills. Updated AGENTS.md and key skills
(referral-program, analytics-tracking, email-sequence, paid-ads)
with tool integration references.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-26 18:33:51 -08:00
Corey Haines
98e74b79d7 Refactor remaining skills for progressive disclosure
Phase 2 refactoring of skills >500 lines and medium-sized skills:

- paid-ads: 553 → 297 lines
  - Extract ad-copy-templates.md, audience-targeting.md, platform-setup-checklists.md

- analytics-tracking: 541 → 292 lines
  - Extract ga4-implementation.md, gtm-implementation.md, event-library.md

- ab-test-setup: 510 → 264 lines
  - Extract test-templates.md, sample-size-guide.md

- copywriting: 458 → 248 lines
  - Extract copy-frameworks.md (headline formulas, section types)

- page-cro: 336 → 180 lines
  - Extract experiments.md (experiment ideas by page type)

- onboarding-cro: 435 → 218 lines
  - Extract experiments.md (onboarding experiment ideas)

All skills now use progressive disclosure with references/ folders,
keeping SKILL.md files focused on core workflow while detailed
content is available when needed.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-26 16:59:23 -08:00
Corey Haines
ce02e31251 Rename Questions to Ask -> Task-Specific Questions, remove redundant questions
Since product-marketing-context now captures foundational info (product, audience,
competitors, voice), removed redundant questions from these sections and renamed
them to clarify they are for task-specific context only.

Removed redundant questions from:
- competitor-alternatives (competitors, differentiator)
- copy-editing (audience, brand voice)
- email-sequence (audience)
- free-tool-strategy (product, audience problems)
- marketing-ideas (product, target customer)

Renamed section in all 23 skills with this pattern.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-26 16:12:12 -08:00
Corey Haines
f58dba09c8 Add product-marketing-context skill and update all skills to reference it
Users repeat the same foundational questions (product, audience, competitors,
voice) across 24 skills. This adds a centralized context document that other
skills can reference.

New skill:
- product-marketing-context: Creates .claude/product-marketing-context.md
- Covers 12 sections based on positioning canvas framework
- Can auto-draft V1 from codebase or gather info conversationally

Updated all 24 existing skills to check for product marketing context first,
reducing repetitive questions when context already exists.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-26 16:00:38 -08:00
Corey Haines
3617bdc883 Restructure skills for add-skill compatibility
Each skill now in its own directory with SKILL.md file
Required for npx add-skill integration
2026-01-16 10:57:00 -08:00