Merge pull request #46 from Ray0907/fix/reference-files-add-toc
Follows Anthropic's best practices — TOC on reference files over 100 lines.
This commit is contained in:
Corey Haines
GitHub
commit
f39dfd0210
32 changed files with 312 additions and 0 deletions
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Reference for calculating sample sizes and test duration.
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## Contents
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- Sample Size Fundamentals (required inputs, what these mean)
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- Sample Size Quick Reference Tables
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- Duration Calculator (formula, examples, minimum duration rules, maximum duration guidelines)
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- Online Calculators
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- Adjusting for Multiple Variants
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- Common Sample Size Mistakes
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- When Sample Size Requirements Are Too High
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- Sequential Testing
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- Quick Decision Framework
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## Sample Size Fundamentals
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### Required Inputs
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Templates for planning, documenting, and analyzing experiments.
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## Contents
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- Test Plan Template
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- Results Documentation Template
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- Test Repository Entry Template
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- Quick Test Brief Template
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- Stakeholder Update Template
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- Experiment Prioritization Scorecard
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- Hypothesis Bank Template
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## Test Plan Template
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```markdown
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Comprehensive list of events to track by business type and context.
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## Contents
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- Marketing Site Events (navigation & engagement, CTA & form interactions, conversion events)
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- Product/App Events (onboarding, core usage, errors & support)
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- Monetization Events (pricing & checkout, subscription management)
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- E-commerce Events (browsing, cart, checkout, post-purchase)
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- B2B / SaaS Specific Events (team & collaboration, integration events, account events)
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- Event Properties (Parameters)
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- Funnel Event Sequences
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## Marketing Site Events
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### Navigation & Engagement
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Detailed implementation guide for Google Analytics 4.
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## Contents
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- Configuration (data streams, enhanced measurement events, recommended events)
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- Custom Events (gtag.js implementation, Google Tag Manager)
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- Conversions Setup (creating conversions, conversion values)
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- Custom Dimensions and Metrics (when to use, setup steps, examples)
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- Audiences (creating audiences, audience examples)
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- Debugging (DebugView, real-time reports, common issues)
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- Data Quality (filters, cross-domain tracking, session settings)
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- Integration with Google Ads (linking, audience export)
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## Configuration
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### Data Streams
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Detailed guide for implementing tracking via Google Tag Manager.
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## Contents
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- Container Structure (tags, triggers, variables)
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- Naming Conventions
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- Data Layer Patterns
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- Common Tag Configurations (GA4 configuration tag, GA4 event tag, Facebook pixel)
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- Preview and Debug
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- Workspaces and Versioning
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- Consent Management
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- Advanced Patterns (tag sequencing, exception handling, custom JavaScript variables)
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## Container Structure
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### Tags
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How to structure and maintain competitor data for scalable comparison pages.
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## Contents
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- Centralized Competitor Data
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- Competitor Data Template
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- Your Product Data
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- Page Generation
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- Index Page Structure (alternatives index, vs comparisons index, index page best practices)
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- Footer Navigation
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## Centralized Competitor Data
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Create a single source of truth for each competitor:
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Ready-to-use templates for each section of competitor comparison pages.
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## Contents
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- TL;DR Summary
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- Paragraph Comparison (Not Just Tables)
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- Feature Comparison Section
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- Pricing Comparison Section
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- Service & Support Comparison
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- Who It's For Section
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- Migration Section
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- Social Proof Section
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- Comparison Table Best Practices (beyond checkmarks, organize by category, include ratings where useful)
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## TL;DR Summary
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Start every page with a quick summary for scanners:
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---
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## Contents
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- A
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- B
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- C
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- D
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- E
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- F
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- G-H
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- I
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- L-M
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- N-O
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- P
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- R
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- S
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- T-U
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- V-Z
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- Phrases to Remove Entirely
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## A
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| Complex | Plain Alternative |
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Headline formulas, page section types, and structural templates.
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## Contents
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- Headline Formulas (outcome-focused, problem-focused, audience-focused, differentiation-focused, proof-focused, additional formulas)
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- Landing Page Section Types (core sections, supporting sections)
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- Page Structure Templates (feature-heavy page, varied engaging page, compact landing page, enterprise/B2B landing page, product launch page)
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- Section Writing Tips (problem section, benefits section, how it works section, testimonial selection)
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## Headline Formulas
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### Outcome-Focused
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---
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## Contents
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- Previewing Content Structure
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- Introducing a New Topic
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- Referring Back
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- Moving Between Sections
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- Indicating Addition
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- Indicating Contrast
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- Indicating Similarity
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- Indicating Cause and Effect
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- Giving Examples
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- Emphasising Key Points
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- Providing Evidence (neutral attribution, expert quotes, supporting claims)
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- Summarising Sections
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- Concluding Content
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- Question-Based Transitions
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- List Introductions
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- Hedging Language
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- Best Practice Guidelines
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- Transitions to Avoid (AI Tells)
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## Previewing Content Structure
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Use to orient readers and set expectations:
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# Email Copy Guidelines
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## Contents
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- Structure
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- Formatting
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- Tone
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- Length
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- CTA Buttons vs. Links
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- Personalization (merge fields, dynamic content, triggered emails)
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- Segmentation Strategies (by behavior, by stage, by profile)
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- Testing and Optimization (what to test, how to test, metrics to track)
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## Structure
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1. **Hook**: First line grabs attention
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A comprehensive guide to lifecycle and campaign emails. Use this as an audit checklist and implementation reference.
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## Contents
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- Onboarding Emails (new users series, new customers series, key onboarding step reminder, new user invite)
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- Retention Emails (upgrade to paid, upgrade to higher plan, ask for review, offer support proactively, product usage report, NPS survey, referral program)
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- Billing Emails (switch to annual, failed payment recovery, cancellation survey, upcoming renewal reminder)
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- Usage Emails (daily/weekly/monthly summary, key event or milestone notifications)
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- Win-Back Emails (expired trials, cancelled customers)
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- Campaign Emails (monthly roundup/newsletter, seasonal promotions, product updates, industry news roundup, pricing update)
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- Email Audit Checklist (onboarding, retention, billing, usage, win-back, campaigns)
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## Onboarding Emails
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### New Users Series
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Detailed templates for common email sequences.
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## Contents
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- Welcome Sequence (Post-Signup)
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- Lead Nurture Sequence (Pre-Sale)
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- Re-Engagement Sequence
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- Onboarding Sequence (Product Users)
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## Welcome Sequence (Post-Signup)
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**Email 1: Welcome (Immediate)**
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Detailed guide to each type of marketing tool you can build.
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## Contents
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- Calculators
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- Generators
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- Analyzers/Auditors
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- Testers/Validators
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- Libraries/Resources
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- Interactive Educational
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- Tool Concept Examples by Industry (SaaS product, agency/services, e-commerce, developer tools, finance)
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## Calculators
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**Best for**: Decisions involving numbers, comparisons, estimates
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Complete list of proven marketing approaches organized by category.
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## Contents
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- Content & SEO (1-10)
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- Competitor & Comparison (11-13)
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- Free Tools & Engineering (14-22)
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- Paid Advertising (23-34)
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- Social Media & Community (35-44)
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- Email Marketing (45-53)
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- Partnerships & Programs (54-64)
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- Events & Speaking (65-72)
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- PR & Media (73-76)
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- Launches & Promotions (77-86)
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- Product-Led Growth (87-96)
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- Content Formats (97-109)
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- Unconventional & Creative (110-122)
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- Platforms & Marketplaces (123-130)
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- International & Localization (131-132)
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- Developer & Technical (133-136)
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- Audience-Specific (137-139)
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## Content & SEO (1-10)
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1. **Easy Keyword Ranking** - Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics.
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Comprehensive list of A/B tests and experiments for user onboarding and activation.
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## Contents
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- Flow Simplification Experiments (reduce friction, step sequencing, progress & motivation)
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- Guided Experience Experiments (product tours, CTA optimization, UI guidance)
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- Personalization Experiments (user segmentation, dynamic content)
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- Quick Wins & Engagement Experiments (time-to-value, motivation mechanics, support & help)
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- Email & Multi-Channel Experiments (onboarding emails, email content, feedback loops)
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- Re-engagement Experiments (stalled user recovery, return experience)
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- Technical & UX Experiments (performance, mobile onboarding, accessibility)
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- Metrics to Track
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## Flow Simplification Experiments
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### Reduce Friction
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Comprehensive list of A/B tests and experiments organized by page type.
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## Contents
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- Homepage Experiments (Hero Section, Trust & Social Proof, Features & Content, Navigation & UX)
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- Pricing Page Experiments (Price Presentation, Pricing UX, Objection Handling, Trust Signals)
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- Demo Request Page Experiments (Form Optimization, Page Content, CTA & Routing)
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- Resource/Blog Page Experiments (Content CTAs, Resource Section)
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- Landing Page Experiments (Message Match, Conversion Focus, Page Length)
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- Feature Page Experiments (Feature Presentation, Conversion Path)
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- Cross-Page Experiments (Site-Wide Tests, Navigation Tests)
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## Homepage Experiments
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### Hero Section
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Detailed formulas and templates for writing high-converting ad copy.
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## Contents
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- Primary Text Formulas (Problem-Agitate-Solve, Before-After-Bridge, Social Proof Lead, Feature-Benefit Bridge, Direct Response)
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- Headline Formulas (For Search Ads, For Social Ads)
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- CTA Variations (Soft CTAs, Hard CTAs, Urgency CTAs, Action-Oriented CTAs)
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- Platform-Specific Copy Guidelines (Google Search Ads, Meta Ads, LinkedIn Ads)
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- Copy Testing Priority
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## Primary Text Formulas
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### Problem-Agitate-Solve (PAS)
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Detailed targeting strategies for each major ad platform.
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## Contents
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- Google Ads Audiences (Search Campaign Targeting, Display/YouTube Targeting)
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- Meta Audiences (Core Audiences, Custom Audiences, Lookalike Audiences)
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- LinkedIn Audiences (Job-Based Targeting, Company-Based Targeting, High-Performing Combinations)
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- Twitter/X Audiences
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- TikTok Audiences
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- Audience Size Guidelines
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- Exclusion Strategy
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## Google Ads Audiences
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### Search Campaign Targeting
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Complete setup checklists for major ad platforms.
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## Contents
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- Google Ads Setup (Account Foundation, Conversion Tracking, Analytics Integration, Audience Setup, Campaign Readiness, Ad Extensions, Brand Protection)
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- Meta Ads Setup (Business Manager Foundation, Pixel & Tracking, Domain & Aggregated Events, Audience Setup, Catalog, Creative Assets, Compliance)
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- LinkedIn Ads Setup (Campaign Manager Foundation, Insight Tag & Tracking, Audience Setup, Lead Gen Forms, Document Ads, Creative Assets, Budget Considerations)
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- Twitter/X Ads Setup (Account Foundation, Tracking, Audience Setup, Creative)
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- TikTok Ads Setup (Account Foundation, Pixel & Tracking, Audience Setup, Creative)
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- Universal Pre-Launch Checklist
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## Google Ads Setup
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### Account Foundation
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Comprehensive list of A/B tests and experiments for paywall optimization.
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## Contents
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- Trigger & Timing Experiments (When to Show, Trigger Type)
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- Paywall Design Experiments (Layout & Format, Value Presentation, Visual Elements)
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- Pricing Presentation Experiments (Price Display, Plan Options, Discounts & Offers)
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- Copy & Messaging Experiments (Headlines, CTAs, Objection Handling)
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- Trial & Conversion Experiments (Trial Structure, Trial Expiration, Upgrade Path)
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- Personalization Experiments (Usage-Based, Segment-Specific)
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- Frequency & UX Experiments (Frequency Capping, Dismiss Behavior)
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## Trigger & Timing Experiments
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### When to Show
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# Pricing Research Methods
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## Contents
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- Van Westendorp Price Sensitivity Meter (The Four Questions, How to Analyze, Survey Tips, Sample Output)
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- MaxDiff Analysis (How It Works, Example Survey Question, Analyzing Results, Using MaxDiff for Packaging)
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- Willingness to Pay Surveys
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- Usage-Value Correlation Analysis
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## Van Westendorp Price Sensitivity Meter
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The Van Westendorp survey identifies the acceptable price range for your product.
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# Tier Structure and Packaging
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## Contents
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- How Many Tiers?
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- Good-Better-Best Framework
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- Tier Differentiation Strategies
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- Example Tier Structure
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- Packaging for Personas (Identifying Pricing Personas, Persona-Based Packaging)
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- Freemium vs. Free Trial (When to Use Freemium, When to Use Free Trial, Hybrid Approaches)
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- Enterprise Pricing (When to Add Custom Pricing, Enterprise Tier Elements, Enterprise Pricing Strategies)
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## How Many Tiers?
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**2 tiers:** Simple, clear choice
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Beyond mixing and matching data point permutations, these are the proven playbooks for programmatic SEO.
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## Contents
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- 1. Templates
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- 2. Curation
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- 3. Conversions
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- 4. Comparisons
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- 5. Examples
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- 6. Locations
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- 7. Personas
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- 8. Integrations
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- 9. Glossary
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- 10. Translations
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- 11. Directory
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- 12. Profiles
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- Choosing Your Playbook (Match to Your Assets, Combine Playbooks)
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## 1. Templates
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**Pattern**: "[Type] template" or "free [type] template"
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Detailed guidance for building and managing affiliate programs.
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||||
## Contents
|
||||
- Commission Structures
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- Cookie Duration
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- Affiliate Recruitment
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- Affiliate Enablement
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- Tools & Platforms (Referral Program Tools, Affiliate Program Tools, Choosing a Tool)
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- Fraud Prevention (Common Referral Fraud, Prevention Measures)
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## Commission Structures
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**Percentage of sale:**
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Real-world examples of successful referral programs.
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||||
## Contents
|
||||
- Dropbox (Classic)
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- Uber/Lyft
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- Morning Brew
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- Notion
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- Incentive Types Comparison
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- Incentive Sizing Framework
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- Viral Coefficient & Metrics (Key Metrics, Calculating Referral Program ROI)
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## Dropbox (Classic)
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**Program:** Give 500MB storage, get 500MB storage
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Complete JSON-LD examples for common schema types.
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## Contents
|
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- Organization
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- WebSite (with SearchAction)
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- Article / BlogPosting
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- Product
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- SoftwareApplication
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- FAQPage
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- HowTo
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- BreadcrumbList
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- LocalBusiness
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- Event
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- Multiple Schema Types
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- Implementation Example (Next.js)
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## Organization
|
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For company/brand homepage or about page.
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@ -4,6 +4,12 @@ Reusable content block patterns optimized for answer engines and AI citation.
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||||
---
|
||||
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||||
## Contents
|
||||
- Answer Engine Optimization (AEO) Patterns (Definition Block, Step-by-Step Block, Comparison Table Block, Pros and Cons Block, FAQ Block, Listicle Block)
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- Generative Engine Optimization (GEO) Patterns (Statistic Citation Block, Expert Quote Block, Authoritative Claim Block, Self-Contained Answer Block, Evidence Sandwich Block)
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- Domain-Specific GEO Tactics (Technology Content, Health/Medical Content, Financial Content, Legal Content, Business/Marketing Content)
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- Voice Search Optimization (Question Formats for Voice, Voice-Optimized Answer Structure)
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## Answer Engine Optimization (AEO) Patterns
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||||
|
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These patterns help content appear in featured snippets, AI Overviews, voice search results, and answer boxes.
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|
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@ -6,6 +6,16 @@ Sources: Grammarly (2025), Microsoft 365 Life Hacks (2025), GPTHuman (2025), Wal
|
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|
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---
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||||
|
||||
## Contents
|
||||
- Em Dashes: The Primary AI Tell
|
||||
- Overused Verbs
|
||||
- Overused Adjectives
|
||||
- Overused Transitions and Connectors
|
||||
- Phrases That Signal AI Writing (Opening Phrases, Transitional Phrases, Concluding Phrases, Structural Patterns)
|
||||
- Filler Words and Empty Intensifiers
|
||||
- Academic-Specific AI Tells
|
||||
- How to Self-Check
|
||||
|
||||
## Em Dashes: The Primary AI Tell
|
||||
|
||||
**The em dash (—) has become one of the most reliable markers of AI-generated content.**
|
||||
|
|
|
|||
|
|
@ -2,6 +2,13 @@
|
|||
|
||||
Detailed strategies for each major social platform.
|
||||
|
||||
## Contents
|
||||
- LinkedIn
|
||||
- Twitter/X
|
||||
- Instagram
|
||||
- TikTok
|
||||
- Facebook
|
||||
|
||||
## LinkedIn
|
||||
|
||||
**Best for:** B2B, thought leadership, professional networking, recruiting
|
||||
|
|
|
|||
|
|
@ -2,6 +2,12 @@
|
|||
|
||||
Ready-to-use templates for different platforms and content types.
|
||||
|
||||
## Contents
|
||||
- LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To)
|
||||
- Twitter/X Thread Templates (The Tutorial Thread, The Story Thread, The Breakdown Thread)
|
||||
- Instagram Templates (The Carousel Hook, The Reel Script)
|
||||
- Hook Formulas (Curiosity Hooks, Story Hooks, Value Hooks, Contrarian Hooks, Social Proof Hooks)
|
||||
|
||||
## LinkedIn Post Templates
|
||||
|
||||
### The Story Post
|
||||
|
|
|
|||
|
|
@ -2,6 +2,11 @@
|
|||
|
||||
Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns.
|
||||
|
||||
## Contents
|
||||
- The 6-Step Framework (Niche ID, Scrape, Analyze, Playbook, Layer Voice, Convert)
|
||||
- The Formula
|
||||
- Reverse Engineering Checklist
|
||||
|
||||
## The 6-Step Framework
|
||||
|
||||
### 1. NICHE ID — Find Top Creators
|
||||
|
|
|
|||
Loading…
Reference in a new issue