diff --git a/skills/ab-test-setup/references/sample-size-guide.md b/skills/ab-test-setup/references/sample-size-guide.md index c934b02..3e35e6c 100644 --- a/skills/ab-test-setup/references/sample-size-guide.md +++ b/skills/ab-test-setup/references/sample-size-guide.md @@ -2,6 +2,17 @@ Reference for calculating sample sizes and test duration. +## Contents +- Sample Size Fundamentals (required inputs, what these mean) +- Sample Size Quick Reference Tables +- Duration Calculator (formula, examples, minimum duration rules, maximum duration guidelines) +- Online Calculators +- Adjusting for Multiple Variants +- Common Sample Size Mistakes +- When Sample Size Requirements Are Too High +- Sequential Testing +- Quick Decision Framework + ## Sample Size Fundamentals ### Required Inputs diff --git a/skills/ab-test-setup/references/test-templates.md b/skills/ab-test-setup/references/test-templates.md index a504421..1c517d8 100644 --- a/skills/ab-test-setup/references/test-templates.md +++ b/skills/ab-test-setup/references/test-templates.md @@ -2,6 +2,15 @@ Templates for planning, documenting, and analyzing experiments. +## Contents +- Test Plan Template +- Results Documentation Template +- Test Repository Entry Template +- Quick Test Brief Template +- Stakeholder Update Template +- Experiment Prioritization Scorecard +- Hypothesis Bank Template + ## Test Plan Template ```markdown diff --git a/skills/analytics-tracking/references/event-library.md b/skills/analytics-tracking/references/event-library.md index 586025e..c381b56 100644 --- a/skills/analytics-tracking/references/event-library.md +++ b/skills/analytics-tracking/references/event-library.md @@ -2,6 +2,15 @@ Comprehensive list of events to track by business type and context. +## Contents +- Marketing Site Events (navigation & engagement, CTA & form interactions, conversion events) +- Product/App Events (onboarding, core usage, errors & support) +- Monetization Events (pricing & checkout, subscription management) +- E-commerce Events (browsing, cart, checkout, post-purchase) +- B2B / SaaS Specific Events (team & collaboration, integration events, account events) +- Event Properties (Parameters) +- Funnel Event Sequences + ## Marketing Site Events ### Navigation & Engagement diff --git a/skills/analytics-tracking/references/ga4-implementation.md b/skills/analytics-tracking/references/ga4-implementation.md index 2cf874f..f2656dc 100644 --- a/skills/analytics-tracking/references/ga4-implementation.md +++ b/skills/analytics-tracking/references/ga4-implementation.md @@ -2,6 +2,16 @@ Detailed implementation guide for Google Analytics 4. +## Contents +- Configuration (data streams, enhanced measurement events, recommended events) +- Custom Events (gtag.js implementation, Google Tag Manager) +- Conversions Setup (creating conversions, conversion values) +- Custom Dimensions and Metrics (when to use, setup steps, examples) +- Audiences (creating audiences, audience examples) +- Debugging (DebugView, real-time reports, common issues) +- Data Quality (filters, cross-domain tracking, session settings) +- Integration with Google Ads (linking, audience export) + ## Configuration ### Data Streams diff --git a/skills/analytics-tracking/references/gtm-implementation.md b/skills/analytics-tracking/references/gtm-implementation.md index 914ada1..956e638 100644 --- a/skills/analytics-tracking/references/gtm-implementation.md +++ b/skills/analytics-tracking/references/gtm-implementation.md @@ -2,6 +2,16 @@ Detailed guide for implementing tracking via Google Tag Manager. +## Contents +- Container Structure (tags, triggers, variables) +- Naming Conventions +- Data Layer Patterns +- Common Tag Configurations (GA4 configuration tag, GA4 event tag, Facebook pixel) +- Preview and Debug +- Workspaces and Versioning +- Consent Management +- Advanced Patterns (tag sequencing, exception handling, custom JavaScript variables) + ## Container Structure ### Tags diff --git a/skills/competitor-alternatives/references/content-architecture.md b/skills/competitor-alternatives/references/content-architecture.md index 95e84d4..74b9ead 100644 --- a/skills/competitor-alternatives/references/content-architecture.md +++ b/skills/competitor-alternatives/references/content-architecture.md @@ -2,6 +2,14 @@ How to structure and maintain competitor data for scalable comparison pages. +## Contents +- Centralized Competitor Data +- Competitor Data Template +- Your Product Data +- Page Generation +- Index Page Structure (alternatives index, vs comparisons index, index page best practices) +- Footer Navigation + ## Centralized Competitor Data Create a single source of truth for each competitor: diff --git a/skills/competitor-alternatives/references/templates.md b/skills/competitor-alternatives/references/templates.md index 8004902..7437505 100644 --- a/skills/competitor-alternatives/references/templates.md +++ b/skills/competitor-alternatives/references/templates.md @@ -2,6 +2,17 @@ Ready-to-use templates for each section of competitor comparison pages. +## Contents +- TL;DR Summary +- Paragraph Comparison (Not Just Tables) +- Feature Comparison Section +- Pricing Comparison Section +- Service & Support Comparison +- Who It's For Section +- Migration Section +- Social Proof Section +- Comparison Table Best Practices (beyond checkmarks, organize by category, include ratings where useful) + ## TL;DR Summary Start every page with a quick summary for scanners: diff --git a/skills/copy-editing/references/plain-english-alternatives.md b/skills/copy-editing/references/plain-english-alternatives.md index 18db3b0..2fc3235 100644 --- a/skills/copy-editing/references/plain-english-alternatives.md +++ b/skills/copy-editing/references/plain-english-alternatives.md @@ -6,6 +6,24 @@ Source: Plain English Campaign A-Z of Alternative Words (2001), Australian Gover --- +## Contents +- A +- B +- C +- D +- E +- F +- G-H +- I +- L-M +- N-O +- P +- R +- S +- T-U +- V-Z +- Phrases to Remove Entirely + ## A | Complex | Plain Alternative | diff --git a/skills/copywriting/references/copy-frameworks.md b/skills/copywriting/references/copy-frameworks.md index 9957b96..0abc812 100644 --- a/skills/copywriting/references/copy-frameworks.md +++ b/skills/copywriting/references/copy-frameworks.md @@ -2,6 +2,12 @@ Headline formulas, page section types, and structural templates. +## Contents +- Headline Formulas (outcome-focused, problem-focused, audience-focused, differentiation-focused, proof-focused, additional formulas) +- Landing Page Section Types (core sections, supporting sections) +- Page Structure Templates (feature-heavy page, varied engaging page, compact landing page, enterprise/B2B landing page, product launch page) +- Section Writing Tips (problem section, benefits section, how it works section, testimonial selection) + ## Headline Formulas ### Outcome-Focused diff --git a/skills/copywriting/references/natural-transitions.md b/skills/copywriting/references/natural-transitions.md index 929116f..ee72faa 100644 --- a/skills/copywriting/references/natural-transitions.md +++ b/skills/copywriting/references/natural-transitions.md @@ -6,6 +6,26 @@ Adapted from: University of Manchester Academic Phrasebank (2023), Plain English --- +## Contents +- Previewing Content Structure +- Introducing a New Topic +- Referring Back +- Moving Between Sections +- Indicating Addition +- Indicating Contrast +- Indicating Similarity +- Indicating Cause and Effect +- Giving Examples +- Emphasising Key Points +- Providing Evidence (neutral attribution, expert quotes, supporting claims) +- Summarising Sections +- Concluding Content +- Question-Based Transitions +- List Introductions +- Hedging Language +- Best Practice Guidelines +- Transitions to Avoid (AI Tells) + ## Previewing Content Structure Use to orient readers and set expectations: diff --git a/skills/email-sequence/references/copy-guidelines.md b/skills/email-sequence/references/copy-guidelines.md index 054df59..6e31f2b 100644 --- a/skills/email-sequence/references/copy-guidelines.md +++ b/skills/email-sequence/references/copy-guidelines.md @@ -1,5 +1,15 @@ # Email Copy Guidelines +## Contents +- Structure +- Formatting +- Tone +- Length +- CTA Buttons vs. Links +- Personalization (merge fields, dynamic content, triggered emails) +- Segmentation Strategies (by behavior, by stage, by profile) +- Testing and Optimization (what to test, how to test, metrics to track) + ## Structure 1. **Hook**: First line grabs attention diff --git a/skills/email-sequence/references/email-types.md b/skills/email-sequence/references/email-types.md index f1a7288..dd61240 100644 --- a/skills/email-sequence/references/email-types.md +++ b/skills/email-sequence/references/email-types.md @@ -2,6 +2,15 @@ A comprehensive guide to lifecycle and campaign emails. Use this as an audit checklist and implementation reference. +## Contents +- Onboarding Emails (new users series, new customers series, key onboarding step reminder, new user invite) +- Retention Emails (upgrade to paid, upgrade to higher plan, ask for review, offer support proactively, product usage report, NPS survey, referral program) +- Billing Emails (switch to annual, failed payment recovery, cancellation survey, upcoming renewal reminder) +- Usage Emails (daily/weekly/monthly summary, key event or milestone notifications) +- Win-Back Emails (expired trials, cancelled customers) +- Campaign Emails (monthly roundup/newsletter, seasonal promotions, product updates, industry news roundup, pricing update) +- Email Audit Checklist (onboarding, retention, billing, usage, win-back, campaigns) + ## Onboarding Emails ### New Users Series diff --git a/skills/email-sequence/references/sequence-templates.md b/skills/email-sequence/references/sequence-templates.md index e4f8d0a..791c7ec 100644 --- a/skills/email-sequence/references/sequence-templates.md +++ b/skills/email-sequence/references/sequence-templates.md @@ -2,6 +2,12 @@ Detailed templates for common email sequences. +## Contents +- Welcome Sequence (Post-Signup) +- Lead Nurture Sequence (Pre-Sale) +- Re-Engagement Sequence +- Onboarding Sequence (Product Users) + ## Welcome Sequence (Post-Signup) **Email 1: Welcome (Immediate)** diff --git a/skills/free-tool-strategy/references/tool-types.md b/skills/free-tool-strategy/references/tool-types.md index dde346d..65104ff 100644 --- a/skills/free-tool-strategy/references/tool-types.md +++ b/skills/free-tool-strategy/references/tool-types.md @@ -2,6 +2,15 @@ Detailed guide to each type of marketing tool you can build. +## Contents +- Calculators +- Generators +- Analyzers/Auditors +- Testers/Validators +- Libraries/Resources +- Interactive Educational +- Tool Concept Examples by Industry (SaaS product, agency/services, e-commerce, developer tools, finance) + ## Calculators **Best for**: Decisions involving numbers, comparisons, estimates diff --git a/skills/marketing-ideas/references/ideas-by-category.md b/skills/marketing-ideas/references/ideas-by-category.md index 8bd236a..3819a9c 100644 --- a/skills/marketing-ideas/references/ideas-by-category.md +++ b/skills/marketing-ideas/references/ideas-by-category.md @@ -2,6 +2,25 @@ Complete list of proven marketing approaches organized by category. +## Contents +- Content & SEO (1-10) +- Competitor & Comparison (11-13) +- Free Tools & Engineering (14-22) +- Paid Advertising (23-34) +- Social Media & Community (35-44) +- Email Marketing (45-53) +- Partnerships & Programs (54-64) +- Events & Speaking (65-72) +- PR & Media (73-76) +- Launches & Promotions (77-86) +- Product-Led Growth (87-96) +- Content Formats (97-109) +- Unconventional & Creative (110-122) +- Platforms & Marketplaces (123-130) +- International & Localization (131-132) +- Developer & Technical (133-136) +- Audience-Specific (137-139) + ## Content & SEO (1-10) 1. **Easy Keyword Ranking** - Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics. diff --git a/skills/onboarding-cro/references/experiments.md b/skills/onboarding-cro/references/experiments.md index 2258410..5878ae7 100644 --- a/skills/onboarding-cro/references/experiments.md +++ b/skills/onboarding-cro/references/experiments.md @@ -2,6 +2,16 @@ Comprehensive list of A/B tests and experiments for user onboarding and activation. +## Contents +- Flow Simplification Experiments (reduce friction, step sequencing, progress & motivation) +- Guided Experience Experiments (product tours, CTA optimization, UI guidance) +- Personalization Experiments (user segmentation, dynamic content) +- Quick Wins & Engagement Experiments (time-to-value, motivation mechanics, support & help) +- Email & Multi-Channel Experiments (onboarding emails, email content, feedback loops) +- Re-engagement Experiments (stalled user recovery, return experience) +- Technical & UX Experiments (performance, mobile onboarding, accessibility) +- Metrics to Track + ## Flow Simplification Experiments ### Reduce Friction diff --git a/skills/page-cro/references/experiments.md b/skills/page-cro/references/experiments.md index e1b5b3b..abc31c7 100644 --- a/skills/page-cro/references/experiments.md +++ b/skills/page-cro/references/experiments.md @@ -2,6 +2,15 @@ Comprehensive list of A/B tests and experiments organized by page type. +## Contents +- Homepage Experiments (Hero Section, Trust & Social Proof, Features & Content, Navigation & UX) +- Pricing Page Experiments (Price Presentation, Pricing UX, Objection Handling, Trust Signals) +- Demo Request Page Experiments (Form Optimization, Page Content, CTA & Routing) +- Resource/Blog Page Experiments (Content CTAs, Resource Section) +- Landing Page Experiments (Message Match, Conversion Focus, Page Length) +- Feature Page Experiments (Feature Presentation, Conversion Path) +- Cross-Page Experiments (Site-Wide Tests, Navigation Tests) + ## Homepage Experiments ### Hero Section diff --git a/skills/paid-ads/references/ad-copy-templates.md b/skills/paid-ads/references/ad-copy-templates.md index 1b7620b..0481840 100644 --- a/skills/paid-ads/references/ad-copy-templates.md +++ b/skills/paid-ads/references/ad-copy-templates.md @@ -2,6 +2,13 @@ Detailed formulas and templates for writing high-converting ad copy. +## Contents +- Primary Text Formulas (Problem-Agitate-Solve, Before-After-Bridge, Social Proof Lead, Feature-Benefit Bridge, Direct Response) +- Headline Formulas (For Search Ads, For Social Ads) +- CTA Variations (Soft CTAs, Hard CTAs, Urgency CTAs, Action-Oriented CTAs) +- Platform-Specific Copy Guidelines (Google Search Ads, Meta Ads, LinkedIn Ads) +- Copy Testing Priority + ## Primary Text Formulas ### Problem-Agitate-Solve (PAS) diff --git a/skills/paid-ads/references/audience-targeting.md b/skills/paid-ads/references/audience-targeting.md index a0f5695..00dc42b 100644 --- a/skills/paid-ads/references/audience-targeting.md +++ b/skills/paid-ads/references/audience-targeting.md @@ -2,6 +2,15 @@ Detailed targeting strategies for each major ad platform. +## Contents +- Google Ads Audiences (Search Campaign Targeting, Display/YouTube Targeting) +- Meta Audiences (Core Audiences, Custom Audiences, Lookalike Audiences) +- LinkedIn Audiences (Job-Based Targeting, Company-Based Targeting, High-Performing Combinations) +- Twitter/X Audiences +- TikTok Audiences +- Audience Size Guidelines +- Exclusion Strategy + ## Google Ads Audiences ### Search Campaign Targeting diff --git a/skills/paid-ads/references/platform-setup-checklists.md b/skills/paid-ads/references/platform-setup-checklists.md index 16fe2a8..5e663a5 100644 --- a/skills/paid-ads/references/platform-setup-checklists.md +++ b/skills/paid-ads/references/platform-setup-checklists.md @@ -2,6 +2,14 @@ Complete setup checklists for major ad platforms. +## Contents +- Google Ads Setup (Account Foundation, Conversion Tracking, Analytics Integration, Audience Setup, Campaign Readiness, Ad Extensions, Brand Protection) +- Meta Ads Setup (Business Manager Foundation, Pixel & Tracking, Domain & Aggregated Events, Audience Setup, Catalog, Creative Assets, Compliance) +- LinkedIn Ads Setup (Campaign Manager Foundation, Insight Tag & Tracking, Audience Setup, Lead Gen Forms, Document Ads, Creative Assets, Budget Considerations) +- Twitter/X Ads Setup (Account Foundation, Tracking, Audience Setup, Creative) +- TikTok Ads Setup (Account Foundation, Pixel & Tracking, Audience Setup, Creative) +- Universal Pre-Launch Checklist + ## Google Ads Setup ### Account Foundation diff --git a/skills/paywall-upgrade-cro/references/experiments.md b/skills/paywall-upgrade-cro/references/experiments.md index 980db48..3de1628 100644 --- a/skills/paywall-upgrade-cro/references/experiments.md +++ b/skills/paywall-upgrade-cro/references/experiments.md @@ -2,6 +2,15 @@ Comprehensive list of A/B tests and experiments for paywall optimization. +## Contents +- Trigger & Timing Experiments (When to Show, Trigger Type) +- Paywall Design Experiments (Layout & Format, Value Presentation, Visual Elements) +- Pricing Presentation Experiments (Price Display, Plan Options, Discounts & Offers) +- Copy & Messaging Experiments (Headlines, CTAs, Objection Handling) +- Trial & Conversion Experiments (Trial Structure, Trial Expiration, Upgrade Path) +- Personalization Experiments (Usage-Based, Segment-Specific) +- Frequency & UX Experiments (Frequency Capping, Dismiss Behavior) + ## Trigger & Timing Experiments ### When to Show diff --git a/skills/pricing-strategy/references/research-methods.md b/skills/pricing-strategy/references/research-methods.md index 3657042..bda4e04 100644 --- a/skills/pricing-strategy/references/research-methods.md +++ b/skills/pricing-strategy/references/research-methods.md @@ -1,5 +1,11 @@ # Pricing Research Methods +## Contents +- Van Westendorp Price Sensitivity Meter (The Four Questions, How to Analyze, Survey Tips, Sample Output) +- MaxDiff Analysis (How It Works, Example Survey Question, Analyzing Results, Using MaxDiff for Packaging) +- Willingness to Pay Surveys +- Usage-Value Correlation Analysis + ## Van Westendorp Price Sensitivity Meter The Van Westendorp survey identifies the acceptable price range for your product. diff --git a/skills/pricing-strategy/references/tier-structure.md b/skills/pricing-strategy/references/tier-structure.md index f99a4d1..35a6d53 100644 --- a/skills/pricing-strategy/references/tier-structure.md +++ b/skills/pricing-strategy/references/tier-structure.md @@ -1,5 +1,14 @@ # Tier Structure and Packaging +## Contents +- How Many Tiers? +- Good-Better-Best Framework +- Tier Differentiation Strategies +- Example Tier Structure +- Packaging for Personas (Identifying Pricing Personas, Persona-Based Packaging) +- Freemium vs. Free Trial (When to Use Freemium, When to Use Free Trial, Hybrid Approaches) +- Enterprise Pricing (When to Add Custom Pricing, Enterprise Tier Elements, Enterprise Pricing Strategies) + ## How Many Tiers? **2 tiers:** Simple, clear choice diff --git a/skills/programmatic-seo/references/playbooks.md b/skills/programmatic-seo/references/playbooks.md index 3477da1..35c354c 100644 --- a/skills/programmatic-seo/references/playbooks.md +++ b/skills/programmatic-seo/references/playbooks.md @@ -2,6 +2,21 @@ Beyond mixing and matching data point permutations, these are the proven playbooks for programmatic SEO. +## Contents +- 1. Templates +- 2. Curation +- 3. Conversions +- 4. Comparisons +- 5. Examples +- 6. Locations +- 7. Personas +- 8. Integrations +- 9. Glossary +- 10. Translations +- 11. Directory +- 12. Profiles +- Choosing Your Playbook (Match to Your Assets, Combine Playbooks) + ## 1. Templates **Pattern**: "[Type] template" or "free [type] template" diff --git a/skills/referral-program/references/affiliate-programs.md b/skills/referral-program/references/affiliate-programs.md index 2467be5..9150ad4 100644 --- a/skills/referral-program/references/affiliate-programs.md +++ b/skills/referral-program/references/affiliate-programs.md @@ -2,6 +2,14 @@ Detailed guidance for building and managing affiliate programs. +## Contents +- Commission Structures +- Cookie Duration +- Affiliate Recruitment +- Affiliate Enablement +- Tools & Platforms (Referral Program Tools, Affiliate Program Tools, Choosing a Tool) +- Fraud Prevention (Common Referral Fraud, Prevention Measures) + ## Commission Structures **Percentage of sale:** diff --git a/skills/referral-program/references/program-examples.md b/skills/referral-program/references/program-examples.md index 26ac3be..8d3f72c 100644 --- a/skills/referral-program/references/program-examples.md +++ b/skills/referral-program/references/program-examples.md @@ -2,6 +2,15 @@ Real-world examples of successful referral programs. +## Contents +- Dropbox (Classic) +- Uber/Lyft +- Morning Brew +- Notion +- Incentive Types Comparison +- Incentive Sizing Framework +- Viral Coefficient & Metrics (Key Metrics, Calculating Referral Program ROI) + ## Dropbox (Classic) **Program:** Give 500MB storage, get 500MB storage diff --git a/skills/schema-markup/references/schema-examples.md b/skills/schema-markup/references/schema-examples.md index 1383f79..2987e9e 100644 --- a/skills/schema-markup/references/schema-examples.md +++ b/skills/schema-markup/references/schema-examples.md @@ -2,6 +2,20 @@ Complete JSON-LD examples for common schema types. +## Contents +- Organization +- WebSite (with SearchAction) +- Article / BlogPosting +- Product +- SoftwareApplication +- FAQPage +- HowTo +- BreadcrumbList +- LocalBusiness +- Event +- Multiple Schema Types +- Implementation Example (Next.js) + ## Organization For company/brand homepage or about page. diff --git a/skills/seo-audit/references/aeo-geo-patterns.md b/skills/seo-audit/references/aeo-geo-patterns.md index 9f4eb09..e1926c8 100644 --- a/skills/seo-audit/references/aeo-geo-patterns.md +++ b/skills/seo-audit/references/aeo-geo-patterns.md @@ -4,6 +4,12 @@ Reusable content block patterns optimized for answer engines and AI citation. --- +## Contents +- Answer Engine Optimization (AEO) Patterns (Definition Block, Step-by-Step Block, Comparison Table Block, Pros and Cons Block, FAQ Block, Listicle Block) +- Generative Engine Optimization (GEO) Patterns (Statistic Citation Block, Expert Quote Block, Authoritative Claim Block, Self-Contained Answer Block, Evidence Sandwich Block) +- Domain-Specific GEO Tactics (Technology Content, Health/Medical Content, Financial Content, Legal Content, Business/Marketing Content) +- Voice Search Optimization (Question Formats for Voice, Voice-Optimized Answer Structure) + ## Answer Engine Optimization (AEO) Patterns These patterns help content appear in featured snippets, AI Overviews, voice search results, and answer boxes. diff --git a/skills/seo-audit/references/ai-writing-detection.md b/skills/seo-audit/references/ai-writing-detection.md index ffa5dce..cb67ece 100644 --- a/skills/seo-audit/references/ai-writing-detection.md +++ b/skills/seo-audit/references/ai-writing-detection.md @@ -6,6 +6,16 @@ Sources: Grammarly (2025), Microsoft 365 Life Hacks (2025), GPTHuman (2025), Wal --- +## Contents +- Em Dashes: The Primary AI Tell +- Overused Verbs +- Overused Adjectives +- Overused Transitions and Connectors +- Phrases That Signal AI Writing (Opening Phrases, Transitional Phrases, Concluding Phrases, Structural Patterns) +- Filler Words and Empty Intensifiers +- Academic-Specific AI Tells +- How to Self-Check + ## Em Dashes: The Primary AI Tell **The em dash (—) has become one of the most reliable markers of AI-generated content.** diff --git a/skills/social-content/references/platforms.md b/skills/social-content/references/platforms.md index f725a3d..a559d69 100644 --- a/skills/social-content/references/platforms.md +++ b/skills/social-content/references/platforms.md @@ -2,6 +2,13 @@ Detailed strategies for each major social platform. +## Contents +- LinkedIn +- Twitter/X +- Instagram +- TikTok +- Facebook + ## LinkedIn **Best for:** B2B, thought leadership, professional networking, recruiting diff --git a/skills/social-content/references/post-templates.md b/skills/social-content/references/post-templates.md index c61280b..a12859b 100644 --- a/skills/social-content/references/post-templates.md +++ b/skills/social-content/references/post-templates.md @@ -2,6 +2,12 @@ Ready-to-use templates for different platforms and content types. +## Contents +- LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To) +- Twitter/X Thread Templates (The Tutorial Thread, The Story Thread, The Breakdown Thread) +- Instagram Templates (The Carousel Hook, The Reel Script) +- Hook Formulas (Curiosity Hooks, Story Hooks, Value Hooks, Contrarian Hooks, Social Proof Hooks) + ## LinkedIn Post Templates ### The Story Post diff --git a/skills/social-content/references/reverse-engineering.md b/skills/social-content/references/reverse-engineering.md index 6cb8413..6d6b8f9 100644 --- a/skills/social-content/references/reverse-engineering.md +++ b/skills/social-content/references/reverse-engineering.md @@ -2,6 +2,11 @@ Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns. +## Contents +- The 6-Step Framework (Niche ID, Scrape, Analyze, Playbook, Layer Voice, Convert) +- The Formula +- Reverse Engineering Checklist + ## The 6-Step Framework ### 1. NICHE ID — Find Top Creators