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feat: add PostHog and ab-test-setup guidance for cancel flow experiments

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Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Corey Haines 2026-02-18 14:04:04 -08:00
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skills/churn-prevention/SKILL.md
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@ -360,6 +360,8 @@ Test one variable at a time:
| Offer presentation (modal vs full page) | Full page gets more attention | Save rate | | Offer presentation (modal vs full page) | Full page gets more attention | Save rate |
| Copy tone (empathetic vs direct) | Empathetic reduces friction | Save rate | | Copy tone (empathetic vs direct) | Empathetic reduces friction | Save rate |
**How to run cancel flow experiments:** Use the **ab-test-setup** skill to design statistically rigorous tests. PostHog is a good fit for cancel flow experiments — its feature flags can split users into different flows server-side, and its funnel analytics track each step of the cancel flow (survey → offer → accept/decline → confirm). See the [PostHog integration guide](../../tools/integrations/posthog.md) for setup.
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## Common Mistakes ## Common Mistakes
@ -406,6 +408,7 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md).
|------|---------| |------|---------|
| `stripe` | Subscription management, dunning config, payment retries | | `stripe` | Subscription management, dunning config, payment retries |
| `customer-io` | Dunning email sequences, retention campaigns | | `customer-io` | Dunning email sequences, retention campaigns |
| `posthog` | Cancel flow A/B tests via feature flags, funnel analytics |
| `mixpanel` / `ga4` | Usage tracking, churn signal analysis | | `mixpanel` / `ga4` | Usage tracking, churn signal analysis |
| `segment` | Event routing for health scoring | | `segment` | Event routing for health scoring |