diff --git a/src/mailchimp_api_scraper_v2.py b/src/mailchimp_api_scraper_v2.py
index 761b1de..6571e7d 100644
--- a/src/mailchimp_api_scraper_v2.py
+++ b/src/mailchimp_api_scraper_v2.py
@@ -234,16 +234,16 @@ class MailChimpAPIScraper(BaseScraper):
                 content_data = self._fetch_campaign_content(campaign_id)
                 if content_data:
                     plain_text = content_data.get('plain_text', '')
-                    # Clean the content
-                    enriched_campaign['plain_text'] = self._clean_content(plain_text)
                     
-                    # If no plain text, convert HTML
-                    if not enriched_campaign['plain_text'] and content_data.get('html'):
-                        converted = self.convert_to_markdown(
+                    # If no plain text, convert HTML first
+                    if not plain_text and content_data.get('html'):
+                        plain_text = self.convert_to_markdown(
                             content_data['html'], 
                             content_type="text/html"
                         )
-                        enriched_campaign['plain_text'] = self._clean_content(converted)
+                    
+                    # Clean the content (only once, after deciding on source)
+                    enriched_campaign['plain_text'] = self._clean_content(plain_text)
                 
                 # Fetch metrics
                 report_data = self._fetch_campaign_report(campaign_id)